Published on March 6, 2014
How can audiences be broken down? AUDIENCE
Who are action-adventure films usually aimed at? • What makes you think this?
UK cinema - Audience by age and gender Age % 7-14 15-24 25-34 35-44 45-54 55+ overall male 10 15 10 9 4 3 51 female 9 13 7 9 6 5 49 overall 19 29 17 18 10 9 100 Information from www.cinemauk.org.uk
Activity • Watch the following clips taken from a range of action-adventure films. • See if you can identify the target audience – gender, age, interests? • Support your answer with specific examples.
Reviewing Answers • What did you find out? • Who do you think is the main target audience for action-adventure films? • Do they fall into the 29% of cinema goers between the ages of 15–24?
Going Against the Grain • Watch the next clip. • Do you think the target audience for this film is someone other than men? • What about the film’s secondary audience?
Homework • Write a presentation outlining your film idea. • You must cover the following points - so use them as subheadings to structure your presentation: – Narrative – What is the film going to be about? – Iconography – How will we know it is an action-adventure film? – Characters – What type will you use? Which celebrities will star in it? – Setting – How will this connote action? – USP – What is your unique selling point? – Audience – Who is the target audience?
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