Published on March 6, 2014
Learning Objective To understand the representation of ethnicity in Action Adventure films
Ethnicity • Villains are often non-white or ‘foreigners’ in Hollywood Action Adventures. The Mummy Egyptians The Goonies – the Fratellis (Italian) Indiana Jones and the Temple of Doom – Indians and Raiders of the Lost Ark Germans
Ethnicity • Asian (Chinese, Japanese etc) characters are often wise or skilled in martial arts (Karate Kid, Jackie Chan/Jet Li/ Bruce Lee films).
Blaxploitation • The 1970s also saw the emergence of black action cinema (sometimes called "blaxploitation") with both male and female heroes deploying violence, gun power, and martial arts against oppressive enemies and institutions. •In particular, the international stardom achieved by the Hong Kong cinema martial arts icon Bruce Lee (1940–1973) suggests the possibility of shifting the seemingly fixed association of white heroes in US cinema. Lee's premature death, in the same year that his first (and only) American production, Enter the Dragon (1973), scored a huge commercial hit, reinforced his iconic status.
Biracial casting in ‘Buddy’ Films Just as 1970s blaxploitation deploys uncomfortable racial and sexual stereotypes, the 1980s variant of biracial buddy movies, such as 48 Hours (1982), the Lethal Weapon series (1987, 1989, 1992, 1998), and the Die Hard series (1988, 1990, 1995), has been read as a strategy to exploit and contain black male stars, such as Eddie Murphy. These films pair black and white stars in order to appeal to the widest audience demographic, and in the process black characters are typically portrayed within primarily (or entirely) white institutional contexts. Die Hard
The cowardly/incompetent black side kick • Chris Tucker as Ruby in The Fifth Element •Snails in Dungeons and Dragons (Marlon Wayans)
More recent improvements Samual L Jackson Denzel Washington Wesley Snipes Will Smith
Question 3 • Discuss the ways in which the characters are represented in the extract.  Stereotype Representation Expectation Ethnicity Roles Target Audience Blaxplotation
GCSE Media Studies, Action Adventure, SOW, Yr 11, OCR ... 1. Learning Objective To understand the representation of ethnicity in Action Adventure films
GCSE Media Studies, Action Adventure, SOW, Yr 11, OCR. Download GCSE Media Action Adventure Lesson 13 Q2&3. Transcript
GCSE Media Studies, Action Adventure, SOW, Yr 11, OCR
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