Published on July 7, 2009
English To Go Ltd www.English-To-Go.com www.SelfAccess.com www.InstantWorkbook.com www.MigrantEnglish.com Poland
Products Instant Lessons Online Courses Weekly Warmers Blended Courses Anna Grammar Co-Branded Sites Max Vocab World’s Largest Lesson Peru
Virtual Company • English To Go Ltd started as a virtual company - no office - no storefront • English-To-Go.com site was the storefront and office • Virtual publisher / e-publisher – online delivery of published material • Two publishing models - printed material delivered through English-To-Go.com - interactive digital material through SelfAccess.com Malaysia
Online Business Model Global market – no restrictions Required: international distribution of materials international payment processes international marketing efforts international sales efforts and processes Uruguay Austria Italy
International Distribution of Materials IP control difficult Universality of sites very tricky Materials can be delivered in Access for paying customers individualized and controlled creates security issues way Instant global publishing Mexico
International Payment Processes Cost of sale creates issues for Subscription model small payments Invoiced sales Complexity of payment steps Individual sales - TT, PayPal, Issues of trust WorldPay, cash, bank draft, personal cheque, cash, credit Exchange rate issues card Ukraine
International Marketing Efforts Cost in reaching niche groups PR and news in different geographical markets Supporting global learning Difficulty in measuring and analyzing marketing efforts Complexity in timing international marketing Online communities Personal connection with customers
International Sales Global cold calling Understanding the range of different budget rules and Reacting to ease of expressions requirements for of interest Institutions Local agents Government departments Scratch cards Always learning Israel
IP Protection Attitudes Ignorance Rules Inertia Opportunity Cutting your losses Russia
Technical Issues Very important Server hardware Server hosting Not easy to take into Server operating software consideration simply or cheaply Site Database Publishing software - creating, editing, layout, file format for Payment software delivery Web Site front end Belgium
The Good News Web Publishing Exciting ePublishing Involving Interactive Resources Interesting Global Reach Absorbing
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Dr Gavin McArdle is a lecturer in the UCD School of Computer Science and Informatics. Dr Gavin McArdle received his PhD from University College Dublin.
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