Gavin Mc Ardle

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Information about Gavin Mc Ardle
Business & Mgmt

Published on July 7, 2009

Author: digipub


English To Go Ltd     Poland

Products  Instant Lessons  Online Courses  Weekly Warmers  Blended Courses  Anna Grammar  Co-Branded Sites  Max Vocab  World’s Largest Lesson Peru

Virtual Company • English To Go Ltd started as a virtual company - no office - no storefront • site was the storefront and office • Virtual publisher / e-publisher – online delivery of published material • Two publishing models - printed material delivered through - interactive digital material through Malaysia

Online Business Model  Global market – no restrictions Required:  international distribution of materials  international payment processes  international marketing efforts  international sales efforts and processes Uruguay Austria Italy

International Distribution of Materials  IP control difficult  Universality of sites very tricky  Materials can be delivered in  Access for paying customers individualized and controlled creates security issues way  Instant global publishing Mexico

International Payment Processes  Cost of sale creates issues for  Subscription model small payments  Invoiced sales  Complexity of payment steps  Individual sales - TT, PayPal,  Issues of trust WorldPay, cash, bank draft, personal cheque, cash, credit  Exchange rate issues card Ukraine

International Marketing Efforts  Cost in reaching niche groups  PR and news in different geographical markets  Supporting global learning  Difficulty in measuring and analyzing marketing efforts  Complexity in timing international marketing  Online communities  Personal connection with customers

International Sales  Global cold calling  Understanding the range of different budget rules and  Reacting to ease of expressions requirements for of interest  Institutions  Local agents  Government departments  Scratch cards  Always learning Israel

IP Protection  Attitudes  Ignorance  Rules  Inertia  Opportunity  Cutting your losses Russia

Technical Issues  Very important  Server hardware Server hosting  Not easy to take into Server operating software consideration simply or cheaply  Site Database  Publishing software - creating, editing, layout, file format for  Payment software delivery  Web Site front end Belgium

The Good News  Web Publishing  Exciting  ePublishing  Involving  Interactive Resources  Interesting  Global Reach  Absorbing

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