Garnering Engagement on Social Media

67 %
33 %
Information about Garnering Engagement on Social Media
Social Media

Published on March 9, 2014

Author: willhallock

Source: slideshare.net

Description

How can you increase user engagement on your social media platforms? This presentation showcases ways that users and organizations can use social media effectively to garner engagement, specifically on Facebook and Twitter.

Garnering Engagement on Social Media Platforms Social Media Council | March 6th, 2014 Will Hallock | Class of 2014

My Background Wrote Honors Thesis on Social Media Engagement Former Social Media Ambassador for the College Wrote Honors Thesis on Social Media Conducting Honors Research at Google Conducting Honors Research at Facebook Working to get Honors Thesis Published Involved in a number of organizations on campus

Purpose of Social Media Word of Mouth Communication Show (not Tell) a Story Social Media is about cultivating a brand community

A User’s Brand Personal Brand Professional Brand Community/Social Brand

Engagement on Social Media: Defined Interacting with or generating interesting content. It is a two-way communication process between at least two users.

The Most Popular Forms of Social Media Source: http://image-store.slidesharecdn.com/6a97902e-8f52-11e3-b0ac-12313d275cfb-original.png

Increasing Engagement on Facebook Interesting Content Desire for More Information Developing Connection Interest in Affiliation Takeaway: “Content is King”

Increasing Engagement on Facebook: What types of content? Visual Content (Pictures, Videos, etc.) Contents Others have already Interacted with Personal Stories

Increasing Engagement on Facebook: How much of a difference in engagement? Pictures Shorter Posts • Photo posts get 120% more engagement than the average post • Account for 93% of the most engaging posts on Facebook • Posts with fewer than 250 characters get 60% more engagement, while posts under 80 characters get up to 66% more engagement Question Posts • Get 100% more comments than non-question posts • Results in fewer likes and shares Source: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Increasing Engagement on Facebook: What to include in your posts? Source: http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

Increasing Engagement on Facebook: When is the best time to post? For all users, end of the week and weekends (20-30% more on Thursdays-Saturdays) For college students, engagement is also relatively high on Sunday nights and during peak work load times Source: http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts http://blog.bufferapp.com/7-facebook-stats-you-should-know-for-a-more-engaging-page

How Users Use Facebook Mostly socially with friends and family (75%+) To maintain short and longterm relationships To associate and be involved in groups

An Overview of Twitter: How to Get Engagement on Twitter Listen First Respond and Engage Genuinely Know Your Audience Use Regularly Source: http://socialmediatoday.com/benortiz21/1834196/twitter-tips-how-find-monitor-andengage-your-audience

An Overview of Twitter: Types of Content People Engage With Source: http://www.mediabistro.com/alltwitter/twitter-marketing-cheat-sheet_b54354

An Overview of Twitter: Types of Content People Engage With Source: http://www.mediabistro.com/alltwitter/twitter-marketing-cheat-sheet_b54354

An Overview of Twitter: When to Schedule Posts Source: http://www.mediabistro.com/alltwitter/twitter-marketing-cheat-sheet_b54354

An Overview of Twitter: When to Schedule Posts Source: http://blog.bufferapp.com/best-time-to-tweet-post-to-facebook-send-emails-publish-blogposts

Building Your Professional Network on LinkedIn Engagement on LinkedIn varies Most engagement occurs in discussion boards or groups Far less engagement between users in comparison to Facebook and Twitter

How Users Use LinkedIn Networking Association with groups Information about companies, groups, or organizations

Conclusion: Key Takeaways Listen first, then respond to community Don’t promote—talk about what target audience wants to talk about Interesting content (visual content, links, questions, stories) generates more engagement “Pay it forward” mentality

Add a comment

Related presentations

Related pages

Garnering Engagement on Social Media - slidesearchengine.com

Garnering Engagement on Social Media Platforms Social Media Council | March 6th, 2014 Will Hallock | Class of 2014 My Background Wrote Honors Thesis on ...
Read more

What the Latest Social Media Research Tells Us About User ...

In Hubspot’s 2015 Social Media Benchmark’s Report, one element in particular actually holds more clout when it comes to garnering user engagement.
Read more

15 Resources for Creating Beautiful Social Media Images

Images play a crucial role in the world of social media ... method for garnering engagement on social. ... Social Media Management; Social ...
Read more

Social Media Case Study | Social Media Marketing - tkg.com

Social Media Marketing Capabilities; Social Media Marketing Reporting; Social Media Advertising; ... (promoted or not) garnering engagement. ...
Read more

What Klout Analytics Can Tell You — Social Media Delivered

... this social media tool can help by providing a glimpse of what social media platforms are garnering the most ... engagement? Social Media ...
Read more

Jet8 · Engaging Everything Mobile

Reward users for the social media engagement they ... when garnering engagement with ... your Brand on social media. With JET8’s mobile ...
Read more

Segmenting consumer reactions to social network marketing

Segmenting consumer reactions to social ... social media by focusing on ... marketing channel in shaping social consumer interaction and engagement ...
Read more

Somedia | Social Media Marketing Solutions, Internet ...

Get Social Media Tips and Updates! ... There are many factors that play into garnering high engagement, ... © 2013 Somedia Solutions.
Read more

Measuring Social Media Credibility: A Study on a Measure ...

emergent social media continues to increase, ... garnering credibility from publics is essential. ... Measuring Social Media Credibility ...
Read more