Gamification training pros-2015

25 %
75 %
Information about Gamification training pros-2015

Published on September 25, 2015

Author: charlespalmerhu

Source: slideshare.net

1. Charles Palmer – Harrisburg University ASTD – September 2015 Gamification For Business, Training and Education Charles Palmer Harrisburg University Presentation available: bit.ly/myslideshares

2. Harrisburg University • Associate Professor of Interactive Media • Interactive Media Program, Chair • Executive Director, Center for Advanced Entertainment and Learning Technologies • Areas of focus: – Web development – Game Design – Video production – Database • Previous: – Board member Leadership Harrisburg – Faculty member at Carnegie Mellon University

3. Gamification the concept of applying game-design thinking to non-game applications to make them more fun and engaging

4. Jane McGonigal is an American game designer and author who advocates the use of mobile and digital technology to channel positive attitudes and collaboration in a real world context.

5. Gamification

6. GamificationGamification Usage: – Motivation – Healthy competition – Generate buzz – Encourage customer loyalty Outcomes: – Behavior change – Compliance – Engagement – Variation (fun)

7. Gamification Players Goals Rewards Motivation Game Elements

8. Let’s look at some examples… Retail/Loyalty Social Fitness Behavior Modification

9. Take a look at this produced by the folks at Fun Theory. It’s a little under 2 min in length. http://bit.ly/funtheorystairs Use the chat to let us know when your ‘done’.

10. Goal Players Motivation Rewards

11. Examples… Goal Players Motivation Rewards

12. Educational Examples… Khan academy is a video library service for K-12 math, science, and physics topics. When guests work on a problem or watch a video the site logs what you've learned and where you're spending your time. The collected data is private, but powerful dashboards expose knowledge acquisition to students and coaches. Users earn badges and points for learning. The more you challenge yourself, the more bragging rights you'll get.

13. Customer Loyalty and Engagement Verizon Wireless implemented a social gamification platform to encourage behaviors such as commenting on articles and sharing that bring back valuable referral traffic to the Verizon Insider site. The results: More than 50 percent of the site’s users participated in the gamified environment. On average, users who logged in via Social Login spent 30 percent more time on the site versus the older method. Those Social Login users also generate 15 percent more page views than others.

14. Some facts… The trend has been picking up major momentum over the last year and has gained support from industry heavy weights such as Bing Gordon, Al Gore, J.P. Rangaswami, Chief Scientist of Salesforce.com, and many more. Al Gore talks about how "Games are the new normal" and the power of Gamification at the 2011 Games for Change Festival.

15. How Gamification can Revolutionize the Workplace 1. Tap into intrinsic motivators 2. Connect dots between employee motivation and company success 3. Data-driven

16. How Gamification can Revolutionize the Workplace 4. Sustainable and proven – across sectors and departments – Increase adoption and use of learning management tools – Promote retention and results among hourly employees – Drive up employee knowledge sharing to increase service levels – Boost call center employee performance and satisfaction – Enhance customer loyalty and drive revenue

17. Gamification Loyalty Programs (redemption) Game Design (engagement) Behavioral Economics (status/reputation)

18. Loyalty Programs (redemption)

19. Game Design (engagement)

20. Behavioral Economics (status/reputation)

21. Mini-challenges Win/loss conditions G a m e Pl ay Challenges Game Play Win/Loss Conditions LeaderboardsBadges Social Networking Status Gamification Loop Point system

22. But wait… • Creating these types of games is hard work (so what else is new) • Just adding points and badges doesn’t make something fun and an improperly balanced reward system will negatively effect the behavior you are trying to address. • The true magic happens when a player succeed in a challenge which seemed (or was) daunting and beyond their skill level. • Players are motivated by different things. So we have to consider different experiences for varying player types* Too easy Too frustrating

23. Player Types Achievers •prefer to gain "points," levels, equipment and other concrete measurements •go to great lengths to achieve rewards that confer them little or no gameplay benefit simply for the prestige of having it. Explorers •players who prefer discovering areas, creating maps and learning about hidden places •feel restricted when expected to move on in a certain time frame, as that does not allow them to look around at their own pace. •find joy in discovering an unknown glitch or a hidden easter egg. Socializers •gain the most enjoyment by interacting with other players, and on some occasions, computer-controlled characters with personality •The game is merely a tool they use to meet others in-game or outside of it Killers •thrive on competition with other players, and prefer fighting them to scripted computer-controlled opponents The Bartle Test of Gamer Psychology is a series of questions and an accompanying scoring formula that classifies players of multiplayer online games into categories based on their gaming preferences.

24. http://www.gamerdna.com/quizzes/

25. Player Types Achievers Explorers Socializers Killers 6747 53 33 ESAK Bartle Test of Gamer Psychology - http://bit.ly/LzzXLU

26. “Do people not do something because they are not able to? – then increase ease of use. Do people not do it because they have no free time? – then work on that. Only if motivation is the issue can gamification be a [legitimate] way of influencing behavior” - Sebastian Deterding, research

27. Mini-challenges Win/loss conditions G a m e Pl ay Gamification Loop Point system Challenges Game Play Win/Loss conditions leaderboardsbadges Social networking status

28. Game Play Community Collaboration Discovery EPIC Meaning Free Lunch Infinite Gameplay Loss Aversion Lottery Momentum Ownership Appointments Blissful Productivity Status Urgent Optimism Virality Cascading Information Combos Achievements Levels Countdown Quests Reward Schedules Points Visit http://gamification.org/wiki for descriptions and usage

29. Game Play Grouped by Categories Community Collaboration Discovery Behavior EPIC Meaning Free Lunch Infinite Gameplay Loss Aversion Lottery Momentum Ownership Appointments Blissful Productivity Status Urgent Optimism Virality Feedback Cascading Information Combos Achievements Levels Countdown Quests Reward Schedules Points Progression

30. Game Play Mechanics Community Collaboration Discovery Behavior EPIC Meaning Free Lunch Infinite Gameplay Loss Aversion Lottery Momentum Ownership Appointments Blissful Productivity Status Urgent Optimism Virality Feedback Cascading Information Combos Achievements Levels Countdown Quests Reward Schedules Points Progression Behavior Feedback Progression Blissful Productivity The idea that playing in a game makes you happier working hard, than you would be relaxing. Essentially, we're optimized as human beings by working hard, and doing meaningful and rewarding work. Traditional Gaming From Jane McGonical's Ted Talk wherein she discusses how World of Warcraft players play on average 22 hours / week (a part time job), often after a full days work. They're willing to work hard, perhaps harder than in real life, because of their blissful productivity in the game world. Type: Behavioral Personality types: • Achievers • Explorers • Socializers • Killers http://gamification.org/wiki

31. More examples… Visit http://bit.ly/25TopGamified for the 25 Best Examples of Gamification in Business

32. Six rules… 1. Understand what constitutes a “win” for the player and organization 2. Expose the player’s intrinsic motivation and progress to mastery 3. Design for the emotional human, not the rational human

33. Six rules… 4. Develop scalable, meaningful intrinsic and extrinsic rewards 5. Use on of the leading platform vendors to scale your project 6. Most interactions are boring, make everything a little more fun

34. “In some ways it is a fad – adding points and badges in tacky ways, looking at ‘gamification’ as an easy way to make boring things seem interesting – that is a fad. However, the idea of designing business processes so that those who engage in them find them more intrinsically rewarding – that is a long term trend.” - Jesse Schell, CEO Schell Games

35. Resources • Vendors – Bunchball, Badgeville, BigDoor, Rypple, DueProps, LevelUp (formerly SCVNGR), CrowdTwist

36. Resources • PearlTrees - http://bit.ly/IhdQod • Jesse Schell – The Pleasure Revolution http://bit.ly/J15rbp • Gabe Zimmerman - http://bit.ly/IUiWFZ • Gamification.org/wiki • Concept of “Flow” by Mihaly Csikszentmihalyi - bit.ly/conceptofflow

37. Gamification: For Business, Training and Education Charles Palmer Executive Director, Center for Advanced Entertainment & Learning Technologies Harrisburg University cpalmer@harrisburgu.edu @charlespalmer Thank you. Presentation available: bit.ly/myslideshares

Add a comment

Related pages

Andy Petroski (@apetroski) | Twitter

Gamification training pros-2015 by @charlespalmer #charlespalmer #gamification http://www. slideshare.net/charlespalmerh u/gamification-training-pros2015 ...
Read more

paperpresentation (1)

Gamification training pros-2015 - slideshare.net. La santé et la protection sociale de la femme rurale en afrique (finale) - slideshare.net. Los humildes- ...
Read more

Cops re-arrest lawyer 2 hours after bail posted

Gamification training pros-2015 - slideshare.net. La santé et la protection sociale de la femme rurale en afrique (finale) - slideshare.net. Los humildes- ...
Read more

Shortage of IT security pros worsens | Computerworld

Gamification; Location-Based Services; Personal Technology; Data Center. ... More training and education also are needed for IT pros who’ve already begun ...
Read more

social media Archives - DivvyHQ

Archives Archives Tag Archives: social media. By Scott Klaus - December 11, 2014 Content Marketing, Content Strategy, Customer Spotlight, Editorial ...
Read more