advertisement

Gamification of Marketing

67 %
33 %
advertisement
Information about Gamification of Marketing
Design

Published on March 7, 2014

Author: janakimythilykumar

Source: slideshare.net

Description

These are the slides I shared at the Meetup for Marketers
advertisement

1 Gamification @ Marketing © 2013 Janaki Kumar All rights reserved Janaki Kumar | Design and Co-Innovation Center

2 © 2013 Janaki Kumar All rights reserved Gamification is the application of game design principles and mechanics to non-game environments.

© 2013 Janaki Kumar All rights reserved 3 Nike…

© 2013 Janaki Kumar All rights reserved 4 Starbucks…

© 2013 Janaki Kumar All rights reserved 5 McDonald’s… https://www.youtube.com/watch?v=bgmj6oafTeI

© 2013 Janaki Kumar All rights reserved 6 Is this the future we want? http://viewrz.com/video/jesseschell-the-future

© 2013 Janaki Kumar All rights reserved 7 When Rewards can hurt….

© 2013 Janaki Kumar All rights reserved 8

© 2013 Janaki Kumar All rights reserved 9 Context is everything

© 2013 Janaki Kumar All rights reserved 10

11 Gamification at Work Designing Engaging Business © 2013 Janaki Kumar All rights reserved Janaki Kumar Thank You @janaki Kumar Mario Herger

Add a comment

Related presentations

My Music Magazine Pitch

My Music Magazine Pitch

October 30, 2014

music mag pitch

Questionaire charts

Questionaire charts

November 4, 2014

bk

Final research

Final research

November 5, 2014

final research

Cersaie 2014

Cersaie 2014

October 30, 2014

allestimento in cartone per il Cersaie 2014 alberi in cartone scultura in cartone

Quarta turma do workshop de Infografia, ministrado por Beatriz Blanco e Marcos Sin...

Related pages

Gamification in Content-Marketing - contilla.de

Definition Gamification. Wenn Erlebnisse und Praktiken, die der User während eines Spiels erfährt, in Bereichen außerhalb der klassischen Games ...
Read more

Gamification of Marketing | Gamification.org

An increasing number of businesses are discovering that gamification can be applied to help solve their marketing problems. Gartner found that over 70% of ...
Read more

Gamification im Marketing | Gamification

Die Microsite Lufthansa Oktoberfest 2010 tritt als “Spiel” auf, die vieles richtig, insbesondere die Facebook-Integration ist für ein hiesiges Produkt ...
Read more

Gamification – Wikipedia

Begriff. Gamification ist die Anwendung von Spieledesignprinzipien, Spieledesigndenken und Spielemechaniken auf spielfremde Anwendungen und Prozesse, um ...
Read more

Marketing | Gamification

Im O´Reilly Verlag erschien gerade die dreistündige Gamification Master Class mit Gabe Zicherman. Sein Buch Gamification By Design ist gerade als Ebook ...
Read more

Gamification - Wikipedia

Gamification is the application of game-design elements and game principles in non ... Marketing. Gamification has been widely applied in ...
Read more

Gamification im B2B Marketing: Spielerisch zum Kauf anregen

Gamification im Marketing verfolgt ein klares unternehmerisches Ziel: Verkaufen. Spielen steigert das Customer Engagement in vielen Bereichen deutlich.
Read more

26 Elements of a Gamification Marketing Strategy : Social ...

Game-based marketing: a gamification marketing guide to create brand awareness and drive user engagement for your business.
Read more

What is Gamification? | Gamification.org

Gamification is the concept of applying game-design thinking to non-game applications to make them more fun and engaging.
Read more

Why Gamification Works: How Brands are Marketing With Fun

Part of finding these people and working with them effectively is through gamification techniques such as blogger giveaways, competitions, games and prizes.
Read more