Gamification of Marketing

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Published on March 7, 2014

Author: janakimythilykumar

Source: slideshare.net

Description

These are the slides I shared at the Meetup for Marketers

1 Gamification @ Marketing © 2013 Janaki Kumar All rights reserved Janaki Kumar | Design and Co-Innovation Center

2 © 2013 Janaki Kumar All rights reserved Gamification is the application of game design principles and mechanics to non-game environments.

© 2013 Janaki Kumar All rights reserved 3 Nike…

© 2013 Janaki Kumar All rights reserved 4 Starbucks…

© 2013 Janaki Kumar All rights reserved 5 McDonald’s… https://www.youtube.com/watch?v=bgmj6oafTeI

© 2013 Janaki Kumar All rights reserved 6 Is this the future we want? http://viewrz.com/video/jesseschell-the-future

© 2013 Janaki Kumar All rights reserved 7 When Rewards can hurt….

© 2013 Janaki Kumar All rights reserved 8

© 2013 Janaki Kumar All rights reserved 9 Context is everything

© 2013 Janaki Kumar All rights reserved 10

11 Gamification at Work Designing Engaging Business © 2013 Janaki Kumar All rights reserved Janaki Kumar Thank You @janaki Kumar Mario Herger

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