Published on January 17, 2009
NEW MEDIA GAMEDAY RIVALSSEARCHING for the ULTIMATE TAILGATER ilgater Media r t h e Ultimate Ta New Social Sites 3.6 Million internet Searching fo requests 50,000 video views 105 video presentations with product L G AT E F A N S placement A S S I O N AT E T A I P vent ls weekly E Viral Marketing on YouTube, My Space, Gameday Riva Facebook and www.thegamedayrivals.com Gameday Rivals created excitement this Broadcast TV season by involving tailgaters to be part of the show. A social community was created. FOX SPORTS NET 8 Million Subscribers, 6 states N EW CO N C E P T C R E AT E S BU Z Z Grassroots Marketing The Big XII had their best season because the message just continues ever and Gameday Rivals presented to grow. One former ad exec calls Crew travels to THE EVENT GAMEDAY RIVALS became part of the by Bud Light capitalized on that. viral loops “the most advanced atmosphere Gameday Rivals a new media direct-marketing strategy being concept created a cult following developed in the world right now.” Sponsor branding with the fans and on the show because their show was all about The key though is content and passionate tailgating fans. The show Gameday Rivals which is produced Viral Loop aired on the Fox Sports Network and by 7-time EMMY award winning Show content seen in Tokyo, Japan was shown in 6 states with 8 million Huddle Productions deﬁnitely subscribers. Their concept was provides that. In 14 weeks Gameday 2009 Expansion bigger then TV because they created Rivals went from an unknown (100 a social community that had fans views) to an impressive (3.5 Million GAMEDAY RIVALS PLAN extremely involved. Fans would internet requests). No one knows Expand to new markets and sports leagues in 2009. For more information vote,view and send their clips to all exactly where this viral loop will take contact: Chris Yates the social sites like YouTube, Gameday Rivals but with plans to firstname.lastname@example.org MySpace and Facebook. This expand to more markets and sports 214-564-4183 concept is called a viral loop leagues the sky is the limit in 2009.