Gamechangers: New Directions in Business Strategy

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Information about Gamechangers: New Directions in Business Strategy
Business & Mgmt

Published on January 13, 2014

Author: geniusworks



Summary of webinar for the Strategic Planning Society in which Peter FIsk previews his forthcoming book "Gamechangers" and the implications for business strategy and its development.


Gamechangers … Are you ready to change the world? From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small, from every continent, who are changing our world … and how they do it. “Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns. Why be 10% better, when you could be 10 times better? Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They are • • • • • • Human … customer-driven, human-centred emotionally-engaging business Creative … design and innovation, to think bolder , different and better Networked … built around networks and partnerships of supply and demand Social … social media and online communities, but local and tribal too Participative … crowdsourcing, co-creating, collaborating with customers Responsible … doing better by doing good, socially and environmentally They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world. Gamechangers is also my new book to be published in April 2014, and you can already explore the emerging content and insights at +genius

We live in an incredible time … opportunities of a changing world

Worldchanging decade 2010 Pop 6.9Bn GDP $63T G7 2020 Pop 7.7Bn GDP $90T E7 © Peter Fisk 2013

21C economic shift The biggest power Shift in history

guiyang circle Guiyang China 106.6° E, 26.6° N 4100km radius Most of the world Lives here …

21C intelligence shift brains beyond Humanity by 205o

We live in an incredible time … opportunities of a changing world

Google x … moonshots

why focus on 10% when you could focus on 10x

… the next generation of business, shaking up every market +genius

23&Me Anne Wojcicki DNA Profile $99

airBNB Brian cheskey Optimising assets

Juan Valdez cafe Luis Genaro Munoz Coffee Grower cafes

Moven Brett King Human direct bank


AZURI TECH Simon Garth Pay as you go power


RASPBERRY PI EDEN UPTON £20 circuit boards

zipcars Antje danielson carshare per minute

Aeromobil Of the stefan KLein’s travel world FLYING CARS


zidisha Julia Jurnia P2p lend to FArmers



AIR ASIA Tony Fernandez new middle travel

Square With docomo Payments ANYWHERE

Virgin Galactic Richard Branson Transforming travel

Insights by sector



Umpqua Bank es futurestore 1. Amarex 2. Amazon 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. Uniqlo 10. ZaoZao futurebank 1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha futureproduct 1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova futurehealth 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Second Sight 10. Wuxi Pharma N/S American brands futuretravel 1. Air Asia 2. AirBNB 3. Aloft 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars futuretech 1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi European brands futurefashion 1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s futuremakers 1. Corning 2. DP World 3. Dyson 4. Embraer 5. Local Motors 6. Shapeways 7. Space X 8. Syngenta 9. Tata 10. Tesla futurefood 1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri futureservice 1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator African/Arab brands futuremedia 1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress futurebrands 1. FC Barcelona 2. Bhutan 3. Usain Bolt 4. The Elders 5. Lovemarks 6. Li Ning 7. Oregon Project 8. Qatar 9. WWF 10. You Asian/Oceania brands © Peter Fisk 2013

“Welcome to the ideas economy Where advantage comes from out-thinking the competition”

“in a crowded world … create your own space”

Change the game Change Why

Change the DIRECTION Purpose Category Brand Change Change Why Why

Find your inspiring purpose © Peter Fisk 2014

Change the AUDIENCE Change Why Change who Geography Segment Relationship

Change the EXPERIENCE Product Change Service Why Enablement Change what

Change the business Change Why Change how Culture Business model Impact

Change the game Purpose Product Change Change Category Service Why Why Brand Enablement Change Change who what Geography Change Segment how Relationship Culture Business model Impact

Seeing things differently

Seeing things differently Thinking different things Customer broader view Business Your narrow narrow view view You Customer

… Innovating your business, from ideas to impact © Peter Fisk 2013 © Peter Fisk 2013 +genius

… Getting started, creating the future, in two days Day 1, morning Day 1, afternoon Day 2, morning Day 2, afternoon change futures STRATEGY INNOVATION Objective • Open-up thinking • Making sense of change Objective • Identifying best opportunities • Articulating a better vision Objective • Making the right choices • Defining strategy Objective • Strategy into innovation • Developing an agile roadmap Exploring the changing world • Power shifts • Economic trends • Future of business Going to where the future is • Defining adjacent markets • Learning from parallels • Reframing your markets Strategy is about focus • The pursuit of value creation • Growth and profits • Costs and risks Business innovation for growth • Innovating the whole business • Being bold and disruptive • Creating a future portfolio Making sense of new markets • Emerging nations • Redefining markets • Competitive change Finding the best opportunities • Growth wheel • Criteria to evaluate • Choosing a better future Strategy is about difference • Finding a higher purpose • Sources of advantage • Relevant and different Changing the game • Changing the way we work • Finding new revenue streams • Defining new business models Tuning into the customer agenda • What customers really want • Changing priorities • Ways of working together Creating a better vision • Defining a better future 2020 • Working future back • Vision articulation Strategy is about winning • Where to play • How to compete • What to do to win Developing a strategic roadmap • Horizon planning • Creating a coherent journey • Measuring business impact Companies to learn from • Google X’s moonshots • Li and Fung business model Companies to learn from • Tata’s global growth • GE’s imagination Companies to learn from • Cemex’s inspiring purpose • Corning’s better strategy Companies to learn from • ARM’s business model • IBM Smarter Planet Practical tools to apply • Kaleidoscope thinking • Market mapping • Value drivers Practical tools to apply • Scenario planning • Context framing • Parallel markets Practical tools to apply • Inspiring purpose • Competitive positioning • Business strategy Practical tools to apply • Gamechanger Compass • Business models • Horizon planning Participant activity • “Idea Lego” competition Participant activity • Creative vision making Participant activity • Making a business pitch Participant activity • Creating a “future manifesto” © Peter Fisk 2013 © Peter Fisk 2013 +genius

Stefan klein


Flying cars

THINK AMPLIFY Change your vision explore Change your market Change your potential sustain disrupt Change your impact Change your strategy Change your game mobilise INSPIRE Change your relationship Change your brand create ENABLE Change your business Change your experience resonate Change your story © Peter Fisk 2013

Be Bold Be Brave Be Brilliant Peter Fisk, in his new book “Gamechangers” … coming soon

PETER FISK … expert in strategy and brands, innovation and marketing Peter is a strategic advisor to business leaders on winning strategies and bolder brands, smarter innovation and better marketing … making sense of fast-changing markets, learning from the next generation of brands, digital and physical, large and small, west and east, new ideas and practical solutions … inspiring and enabling you to innovate and win in the exciting new world of business. In 2013 he entered the Thinkers 50 Guru Radar, recognising the world’s best new business thinkers, and is in demand around the world as a strategic consultant and energising speaker. Peter leads GeniusWorks, a business innovation company based in London, and works with senior management worldwide to “see things differently” – to develop and implement more inspired strategies for brands, innovation and marketing. FastFuture is a strategy accelerator for leadership teams, InnoLab is a facilitated innovation process based on deep customer insights and creative thinking, and BrandOptima is a platform to develop better brands and brand portfolios. He also offers a broad range of development workshops, combining new ideas, next practices and effective action. His next book is Gamechangers …about the next generation of businesses - from Alibaba to Zipcars, Ashmei to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results. His previous books include Creative Genius bringing together entrepreneurs and artists, rockstars and rockets scientists, in "the essential guide to innovation for business leaders". Marketing Genius explores the left and right-brain approaches to competitive success (translated into 35 languages!), Customer Genius describes how to build a customer-centric business, Business Genius is about inspired leadership and strategy, whilst People Planet Profit explains how to grow, and be good. Peter grew up in the remote farming community of Northumberland, in the North East of England, and after exploring the world of nuclear physics, joined British Airways at a time when it was embarking upon becoming “the world’s favourite airline” and managed brands like Concorde. He went on to work with many of the world’s leading companies, helping them to grow more profitably by becoming more customer-centric in their structure, operations and leadership. He works across sectors, encouraging business leaders to take a customer perspective, and learning from different types of experiences. His clients include American Express and Aeroflot, Coca Cola and Cooperative Bank, GSK and Marks & Spencer, Microsoft and O2, Orange and Pfizer, Philips and Red Bull, Shell and Tata Steel, Teliasonera and Turkcell, Vitra and Virgin, Visa and Vodafone. Email: Twitter: @geniusworks Website: Project: Previously he was CEO of the world’s largest marketing organisation, the Chartered Institute of Marketing. He led the strategic marketing consulting team of PA Consulting Group, was MD of Brand Finance and partner of The Foundation, before founding his own business, GeniusWorks.

ACCELERATING GROWTH … Engaging your people in a future vision … developing a new business strategy … driving creativity and innovation … developing a new brand … solving a complex problem fast … building your team markets and strategy, brands and innovation We develop the right approach for your business, working collaboratively to achieve your objectives better, faster. We combine a wide range of processes and tools, insights and ideas, people and partners Gamechanging strategies Collaborative discovery Possibility focused Leadership teams 3 intensive days Innovative solutions Deep insights, big ideas Customer experiences High energy workshops 8-12 day projects Brand blueprinting Portfolio and architecture Essence and propositions Experience delivery 15-75 day projects

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