GAMECHANGERS: Inspiring Workshops for Business Leaders

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Information about GAMECHANGERS: Inspiring Workshops for Business Leaders
Business & Mgmt

Published on March 14, 2014

Author: geniusworks

Source: slideshare.net

Description

Inspiring, practical workshops for business leaders and managers ready to change their worlds ... Seminars and workshops (1/2 days), retreats and programs (3 days+) with the new insights and ideas, tools and templates to transform markets, drive innovation, and accelerate growth. Builds on the new book "Gamechangers" by Peter Fisk. More information from peterfisk@peterfisk.com

Inspiring seminars and workshops with Peter Fisk. Innovative business and brand strategies for winning in fast changing markets. TM

From Alibaba to ZaoZao, Ashmei to Zidisha, Azuri and Zipcars, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world. Over the last 12 months I have completed a huge research project to find the 120 companies, large and small, from every continent, who are changing our world … and how they do it. “Gamechangers” are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns. Why be 10% better, when you could be 10 times better? Gamechangers think and act differently. They fuse digital and physical, global and local, ideas and networks. They win by being smart, fast and connected – rather than through scale and efficiency. They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. Social networks drive reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world. Ultimately they want to create a better world. “Gamechangers. Are you ready to change the world?” will be published in 2014, and is also a portfolio of inspiring, practical workshops described in this document … For more information explore www.Gamechangers.pro

Half day workshop Introducing a new world of business, what the best companies do, and how they win. 1 day workshop Making sense of change, learning from the world’s most innovative businesses and brands. 2 days workshop Rethinking how to win … from market spaces to innovative strategies, brand storytelling to social experiences 3 days workshop Ensuring your top team is fit and focused on the future, exploring the changing world, and how to win 4 days workshop Ensuring your top team is fit and focused on the future, ready to win in a fast-changing world 4 days, 4 weeks, 4 days Leadership development with strategic development, where your future leaders transform your business.

0930 - 1100 ... Gamechangers: Are you ready to change the world? The next generation of business shaking up our world Thinking different: We live in an era of “awesomeness”, an ideas economy of incredible change and opportunity … • Flying cars and the Guiyang Circle, Moore’s Law and plastic brains • Exploring new markets, exponential trends, deeper insights and the best opportunities • Incremental improvements are not enough, nobody wants to be average • Think bigger and smarter, disruptive and transforming, be 10x better not 10%. • So how can you build brands, engage people and drive growth in this new world 10 inspiring innovators to learn from: “Gamechangers” are speedboats not supertankers, shaking up every market • Audacious … Google<X> solving big problems … and 23andMe one changing lives • Intelligent … Moven’s better mobile money … and Scanadu leading the internet of things • Collaborative … Virgin Galactic making impossible possible … and Threadless with you • Enabling … Nike+ redefining its business … and Safaricom stretching across sectors • Networked … 3DHubs making 3D printing real … and Li and Fung making any idea happen. 1130 - 1330 ... Innovative strategies for brands and markets … How to change your game, don’t just play the game! 5 practical tools to implement: Rethinking the way in which you develop strategy, drive innovation, engage customers, deliver experiences, and achieve success: • Brands … How to build brands around customers, aspirations and communities. • Innovation … How to design a better business model with partners and collaboration. • Communication … How to create resonance that is SoLoMoTo (social, local, mobile and topical). • Experiences … How to deliver incredible service that enables people to achieve more. • Movements … How to build loyalty between people, communities with branded purpose. Getting started: How can you be a Gamechanger too? • Where to start, what is different, how to out-think your competitors … • Local, innovative, shaking it up. Who are the “gamechangers” of your market? • Questions and answers. How to find more. Your personal toolkit to take away. • Inspirational words from the gamechangers … Be bold, be brave, be brilliant. Participants will receive a Gamechangers Workbook to use during the workshop (provided as a PDF, for printing by organisers) with ideas, templates, and links to further information. A range of articles, practical tools and case studies are also available electronically© Peter Fisk 2014 Gamechangers.pro

0930 - 1100 ... Kaleidoscope world … making sense of fast changing markets. We live in an ideas economy, an era of “awesomeness”, of incredible change and opportunity • Flying cars and the Guiyang Circle, Moore’s Law and plastic brains • Exploring new markets, exponential trends, deeper insights and the best opportunities • Incremental improvements are not enough, nobody wants to be average • Think bigger and smarter, disruptive and transforming, be 10x better not 10%. • So how can you build brands, engage people and drive growth in this new world? 1130 - 1300 ... Gamechangers … learning from the next generation of business. The new market leaders are speedboats not supertankers, shaking up every market: • Audacious … Bolder ideas from Google<X> … plus 23andMe, Syntegra and Tesla • Intelligent … Enhancing like Moven, … plus Fidor Bank, Scanadu and Second Sight • Collaborative … Connecting like Virgin Galactic … plus Airbnb, Lego, and Threadless • Enabling … Doing more like Nike+ … plus Epocates, Disney MyMagic and Safaricom • Networked … Amplifying like 3DHubs … plus Alibaba, Li and Fung and TenCent QQ 1400 - 1530 ... Innovative strategies … change the game, don’t just play the game! Finding your space in crowded markets, from the future back and now forward: • Brands … How to build brands around customers, aspirations and communities. • Innovation … How to design a better business model with partners and collaboration. • Communication … How to create resonance by being social, local, mobile and topical. • Experiences … How to deliver incredible service that enables people to achieve more. • Movements … How to build loyalty between people, communities with branded purpose. 1600 - 1730 ... Are you ready to change the world? … making it happen, leading the change. Getting started by summarising your personal inspiration and one-page action plan. • Who are the “gamechangers” of your market? Voting for the best local Gamechangers. • Developing a practical one-page “horizons” action plan, starting today, with your team. • Finding your space … your purpose, focus, and the role models to inspire you. • Questions and answers. How to find more. Your personal toolkit to take away. • Inspirational words from the gamechangers … Be bold, be brave, be brilliant. © Peter Fisk 2014 Gamechangers.pro

0930 – 1100 Think … Change your future How to out-think the competition • Ideas Possibilities limited only by imagination • Audacious Developing ideas with attitude • Foresight Thinking from the future back • Ambitious Finding your inspiring purpose • Rethink See things differently, think different things 1130 – 1300 Explore … Change your market How to find the best new opportunities. • Eastwards Qatar to Jakarta, Arabian sun and Asian tigers • Southwards Rio to Nairobi, Latin passion and mobile Africa • Tribal Bernabau to Kalijan, people like people • 18 and 80 Digital youth and affluent boomers • XX and XY Athena women and metro men 1400 – 1530 Disrupt … Change your strategy How to shape markets in your own vision • Space Creating your own space in the world • Disrupt Redefining the possibilities • Vision Imagining a better future for business • Choices Developing a winning strategy • Pivot Moving from mediocrity to magic 1600 – 1730 Inspire … Change your brand How to build brands that enrich people’s lives • Purposeful Brands that make life better • Core Finding what you really do for people • Enabling Helping people to achieve more • Platforms Engaging people in bigger ideas • Propositions Making brands personal and relevant 0930 – 1100 Create … Change your business How to design a better business model • Innovate Creativity, design, and making ideas happen • Models Innovating the business model • Together Crowds and collaboration • Frugal Create it cheaper, easier, faster • Simple Simplicity, focus and experiences 1130 – 1300 Resonate … Change your story How to engage people at the right moment • In context It’s about my world not yours • In time Real-time marketing, fast and topical • Moments The four resonance points • Content Creating content that is liquid and linked • Storytelling Turning ideas into contagious stories 1400 – 1530 Enable … Change your experience How to create a more valued customer experience • Experience What really happens, before and beyond sales • Enriching Educating, entertaining, enabling more • Doubleloop Delivering retention, loyalty and advocacy • Collaborate Participating to personalise and make it mine • Intelligent Harnessing the potential of big data 1600 – 1730 Mobilise … Change your relationship How to achieve more with people together • Social Power and passion of people when connected • Giving Collaborating and co-creating • Sharing Renting, sharing and recommending • Loyalty Trust, advocacy, loyal to each other • Movements Activating a community with passion © Peter Fisk 2014 Gamechangers.pro

Re-think your direction, re-focus your priorities, re-energise your leaders, your strategy and business. 1. Futureworld. How has your world changed? What are the new customer priorities? Who are the new thinkers and innovators? Where are the best opportunities? 2. Gamechange. How can you shape your markets, change the game? What does it mean for your business direction and structures? How could you work smarter, do more, better? 3. Betterplace. Where should you innovate to grow? How should you invest your capital, and reduce costs? What are the imperatives for change, and what difference will it make? Do you have the most effective business model? Are you out-thinking your competitors? What can you learn from Alibaba or Li and Fung? Are you reshaping markets like Apple or Virgin, Zappos and Zynga? Can you innovate like Samsung and Tata? What will you be famous for in 2020? Why will customers choose your brand? Why will shareholders invest in your business? How will you make the world a better place? And above all ... is your business vision and strategy still relevant in these fast and dynamic markets? Is your business fit and focused for the future? … ready to shape, compete and win in the new business world? “Futureproof" your business, bringing together your top team for three inspiring days. Challenging and provocative, stretching and enlightened … © Peter Fisk 2014 Gamechangers.pro

© Peter Fisk 2014 Gamechangers.pro

Developing leaders for a new business world • What if you were the leader of your business? • How would you use your assets to win in the new world? • Why are you the best leader of your business future? Leadership development should coexist with strategic reinvention, creating a relevant context for the challenges ahead. © Peter Fisk 2014 Gamechangers.pro

We live in an incredible time of power shifts and rapid change

Change creates new opportunities, behaviours, expectations

es 1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight 1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Le Pain Q 6. Magazine Luiza 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok 1. Apple 2. Beats 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova 1. Alibaba 2. ARM 3. Bharti Airtel 4. Dropbox 5. Giff Gaff 6. Google X 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi 1. Aeromobil 2. Air Asia 3. Airbnb 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars 1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla 1. Aeroshots 2. Beauty’in 3. Danone 4. Graze 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri 1. Ashmei 2. Desigual 3. Editd 4. Gilan 5. Greenbox 6. Indetix 7. Patagonia 8. Rapha 9. Threadless 10. Tom’s 1. Alior Sync 2. Commonwealth 3. Fidor 4. First National 5. Handelsbanken 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha 1. Al Jazeera 2. Coursera 3. Flipboard 4. Netflix 5. Pixar 6. Red Bull 7. Supercell 8. Spotify 9. Ushahida 10. Wordpress futureproduct futurefashion futurefoodfutureretail Futurehealth Futuretech FuturemakersFutureBank futuretravel N/S American brands European brands African/Arab brands Asian/Oceania brands Futuremedia 1. Ashoka 2. AzuriTech 3. Chile AIC 4. Graal Bio 5. IBM 6. IDEO 7. Kickstarter 8. Li & Fung 9. Live Nation 10. Salesforce 1. FC Barcelona 2. Bitcoin 3. Bhutan 4. Usain Bolt 5. The Elders 6. Lovemarks 7. Oregon Project 8. ParkRun 9. WWF 10. You Futureservice FutureBrands www.gamechangers.pro © Peter Fisk 2014 peterfisk@peterfisk.com

© Peter Fisk 2013 theGeniusWorks.com Who are the businesses shaking-up our worlds?

Who are the businesses shaking-up our worlds?

Change your game THINK Change your vision Change your story Change your market disrupt Change your strategy INSPIRE Change your brand create Change your business AMPLIFY Change your potential sustain Change your impact Change your relationship ENABLE Change your experience resonate mobilise explore © Peter Fisk 2013 What do “Gamechangers” do?

© Peter Fisk 2013 Gamechangers.pro “Change the game” in 4 dimensions

© Peter Fisk 2014 Gamechangers.pro 16 ways to innovate your business Brand innovation Purpose innovation Strategy innovation Concept innovation Structural innovation Process innovation Resource innovation Financial innovation Market innovation Customer innovation Experience innovation Relational innovation Pricing innovation Channel innovation Service innovation Product innovation

Which is the right “business models” for your future?

Acting with speed and agility Connecting ideas and people Passion to make life better Having an audacious attitude Shaping your own vision Making sense of change Persisting to make it happen What kind of people does it take? © Peter Fisk 2014 Gamechangers.pro

Making your best ideas happen with “Change Maps” © Peter Fisk 2014 Gamechangers.pro

Strategies for a fast changing world Delivering great customer experiences Building brands in a connected world Marketing that is real and realtime Innovating the whole business Transformational business leaders Marketing to Gen Y Content marketing Brand extensions Growth strategies Marketing to women Brand storytelling Franchising and licensing Scenario planning Marketing to over 60s Social local mobile Crowds and co-creation Strategic market planning Luxury brand strategies Building communities Frugal innovation Performance metrics Apple, CocaCola, Diesel, DSM, Juan Valdez, Nike+… Building brands around people not products, to make life better. Engaging people in more human, collaborative and inspiring ways. Bolder Brands Emerging market strategies Collaborative consumption New business models Portfolio optimisation studio … practical workshops for business leaders by Peter Fisk 23andMe, Bharti, Alibaba, Tencent, Xiaomi, ZaoZao … Defining a better vision, innovative strategy and business model. Winning by finding your space and playing your own game. Apple, Google X, Li & Fung, Pixar, Renova, Samsung, Virgin … Creating better business solutions from the future back. Future trends, better questions, creative fusions, entrepreneurial. Amazon, Beats, IBM, Natura, P&G, Supercell … Social and local, mobile and topical, multi-channel and integrated. Engaging people in more relevant ways, to do more, and grow faster. Airbnb, Lego, Nike+, Rapha, Threadless, Zappos … Engaging customers more deeply through enabling experiences. Driven by insights, propositions, communities and advocacy. Haier, Natura, Patagonia, Salesforce, Tata, Unilever … From command and control to communicator and collaborator. Leaders who have vision and agility to drive change and innovation. WeChat or WhatsApp, how to engage 16- 24 year olds through social relevance. With the highest income growth, women are more influential and affluent. More over 60s than under 15s by 2025, doing more for boomers who live to 100. How to define luxury today, engage more premium audience, whilst also diffusing. Learning from the most successful local companies and international entrants. Coke’s “Liquid and Linked” approach provides a better model for content. From Diesel’s jeans to IBM’s Smarter Planet, how to make stories contagious. Using digital media and big data to engage people at right time and place. Forget loyalty cards, think movements, people trust and are loyal to each other. Zilok to Zipcars, sharing, renting, and subscribing to better utilise capacity. How to reshape brands to extend into adjacent segments and categories Collaborative innovation, brands and experiences that engage people deeper. Creating products and services from the bottom up, low priced, simple and easy. Redefining how your business works and makes money, freemium to subscription. The Growth Wheel. Developing the right growth strategy for your business. Making sense of the future by evaluating trends and ideas, risks and opportunities. Developing the right plan to beat your competitors, engage your customers. Turning strategy into goals into metrics into targets into scorecards and rewards. How to create an IP-based business model that wins through replication. How to focus business and product portfolios, and brand architectures. All workshops are customised in content and format, issue-driven and action-driving. Examples of “big theme” workshops, typically 2-4 days in duration are: Other more specific themes, typically one-day formats. There are also workshops specific to each sector and market eg Finance, retail, telecoms, healthcare etc.

+genius Market Strategy © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

+genius © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

+genius © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

+genius © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

The 7 Whitespaces 1. Women and boomers 2. Cities and communities 3. Carbon and water 4. Networks and Web 3.0 5. GRIN and 50 billion devices 6. Authenticity, Meaning, Happiness “Creativity is opening up, Design is fusion Innovation is closing down” Business Innovation World changing Ideas Economy Accelerated innovation Dream like Hadid Think like Starck Rethink like Rutan Care like Aravind Challenge like Tata Create like Alessi Co-create like Lego Design like Dyson Dare like Banksy Extend like Audigier Experiment like El Bulli Invest like Zennstrom Partner like Threadless Twist like Smith Disrupt like Jobs Provoke like Hirst Simplify like Maeda Inspire like Pixar Persevere like Tesla Indulge like Gu Deliver like Guo-Qiang Drive like Ferrari Perform like Gaga “Winners have the best ideas Anybody can make things today” www.InnoLab.co.uk www.theGeniusWorks.com +genius © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

The ideas factory The design Studio The impact zone Fuzzy fronting Paralleling Scenarios Deep diving Crowdsourcing Extreming Rulebreaking Imagining Concepting Reframing Creative fusing Simplifying Partnerships Co-creating Prototyping Evaluating Launchpads Scripting Monetising Propositions Catagions Market shaping Extending Delivering Business Innovation Future back “The future is more about space than time” “Innovation beyond products … making life better” Making bigger ideas happen faster and with more impact” “Incremental is not enough; Don’t be limited by today” www.InnoLab.co.uk www.theGeniusWorks.com +genius © Peter Fisk 2013 theGeniusWorks.com peterfisk@peterfisk.com www.theGeniusWorks.com studio … practical tools for growing your business

The 7 Secrets of Leonardo 1. Relentless curiosity 2. Seeing more 3. Thinking bigger 4. Making connections 5. Embracing paradox 6. Courageous action 7. Enlightened mind Could you be the daVinci of our times? www.InnoLab.co.uk www.theGeniusWorks.com Creative Visionaries Border Crossers Game changers Inspire and Enable Touching people deeper Doing more for their worlds Imagination + Intelligence = Extraordinary Results “Be bold, be brave, be brilliant” Innovation from the future back …Introducing “Creative Genius” the new book by Peter Fisk +genius +geniuspeterfisk@peterfisk.com www.theGeniusWorks.com www.InnoLab.co.uk www.theGeniusWorks.com © Peter Fisk 2013 theGeniusWorks.com Create and innovate … Are you the Leonardo da Vinci of business today?

+geniuspeterfisk@peterfisk.com www.theGeniusWorks.com © Peter Fisk 2013 theGeniusWorks.com studio … practical tools for growing your business

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