Game Kettle Feb 2014 Gateshead

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Information about Game Kettle Feb 2014 Gateshead

Published on February 20, 2014

Author: lee_stott



Presentation on the opportunity of Microsoft at Game Kettle Feb 2014

Designing great games for Windows Source:

Windows 8 Touch-first, full-screen UX Integrated store Existing dev skills, assets ARM + x86/64 support

Great experience across all hardware

Amazing Choices Tablets Hybrids All in Ones

Windows Phone 8 Shared core with Windows 8 Common programming model Reusable code Native games

Amazing Entry Level Devices >£150 Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720

Amazing High Spec Devices including 6inch devices Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925

This is all great news, but what does it mean for indie developers.. Developing for Windows 8 and Windows Phone?

Richard Hawkins – Ported at London Microsoft/Nokia Unity Porting Day At the peak of Christmas it hit 8,090 downloads a day, average out at around 2-4k per day. 148,000+in less 3 weeks Source:

Mudvark: Mortar Melon. HTML5 game built with construct2 For Windows Phone 8 and Windows 8 800,000+ Source:

Rebellion: Dredd vs Zombie Over 1 million downloads within 9 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8. 3,550,000+ Source:

FREE Windows 8 Developer Account FREE Windows Phone Developer Account FREE Xbox 360 Creator Account FREE Software, tools and resources

1.Becoming part of the conversation 2. Building trust and long-term relationships 3. Engendering platform adoption – but only if we can do 1 & 2 first 4. Working with indie startups makes us a better company It is in our DNA. Microsoft’s mission is to enable people and business around the world to realise their full potential.

What is the full breadth of our offering? Microsoft Ventures

Made in Creative UK Windows Store Spotlight Made in Creative UK is a new campaign to increase recognition of the UK’s creative talent. The UK games industry is the largest in Europe and has developed some of the most respected video game franchises Made in Creative UK are inviting UK developers to display the Made in Creative UK logo in their games and to play their part in recognising the economic and cultural contribution of the UK games sector to the global games industry.

1 “Take developers from an app idea to a successful app by providing help, promotions and rewards.” made by Nokia Developer Microsoft Ventures

What makes us unique? Access to global partner ecosystem Zero equity Well-funded, fully staffed Strong curriculum 1:1 mentoring Global Alumni Network Publishing access to Windows 8, Windows Phone & XboxOne • Continuation plans Microsoft Ventures • • • • • • •

Microsoft Ventures

Microsoft Ventures

Lift Studio In-Residence Studio • “In-Residence” Studio based at Microsoft Lift London Studio, Soho • Advice/guidance/Mentorship from industry experts • Investment • Access to Hardware and Technology • New “In-Residence” Team wanted Start Feb 2014 in Soho Office, London Contact 32

AppCampus • A three year project, based in Aalto University: a fusion of engineering + business + design • Funded with 21M€ by Microsoft, Nokia and Aalto University. • A new kind of seed accelerator for next generation of mobile experience offering €20k - €70k • 35

A Go-To-Market slingshot A Unique Accelerator • No Equity Dilution • No Revenue Share required • IPRs remain property of developers Four key facets • Award Platform • AppCademy Coaching Program • Global Alumni Network • Go-To-Market -support Our only demand is 90 days exclusivity to Windows-platform 36

Criteria Differentiation: Brand New App, OR existing App with differentiated features X WP. Mass Market Appeal: potential to generage + 1/2 M Downloads/Year and/or 10Ks€ of Revenue/Year. Great Team: experienced in Apps/Services on key mobile platforms with proven design, technical & biz capabilities. Convincing overall proposal: App design, features/content, technical solution, business model. 37

Key Features Live Tiles & Secondary Tile Push Notifications Lock Screen (WP8) Try and Buy In App Purchase (WP8) Speech (WP8) Deals/Wallet (WP8) NFC (WP8) Nokia MixRadio (WP8, App to App Communication) Nokia Maps/LBS Lenses (WP8) 38

Developers: Start Ups: BizSpark Appcampus Microsoft Accelerator Microsoft Cloud Services:

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