Game as a service - do you know what it means?

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Information about Game as a service - do you know what it means?
Business & Mgmt

Published on June 4, 2010

Author: ICOPartners

Source: slideshare.net

Description

LOGIN 2010

Game as a Service Do you really know what it means? LOGIN 2010 - Seattle

Who is speaking? Thomas Bidaux France Telecom (goa.com) NCsoft ICO Partners Online games since 1999

Thomas Bidaux

France Telecom (goa.com)

NCsoft

ICO Partners

Online games since 1999

Thomas Bidaux

Thomas Bidaux

France Telecom (goa.com)

France Telecom (goa.com)

NCsoft Europe

NCsoft Europe

ICO Partners

ICO Partners

Online games since 1999

Online games since 1999

La Quatrième Prophétie

La Quatrième Prophétie

(screenshots)

(screenshots)

Success through service

Success through service

(no choice right?)

(no choice right?)

(screenshots character page)

(screenshots character page)

Dark Age of Camelot

Dark Age of Camelot

(Screenshot)

(Screenshot)

(camelot herald sshot)

(camelot herald sshot)

 

 

La Quatrième Prophétie

La Quatrième Prophétie

Definition of service?

Wikipedia

Wikipedia

Intangible Perishable Inseperatable Simultaneous Variable

Intangible

Perishable

Inseperatable

Simultaneous

Variable

Service VS Product

Service VS Product

Intangible  ?

Intangible  ?

Perishable  ?

Perishable  ?

Inseparable  ?

Inseparable  ?

Simultaneous  ?

Simultaneous  ?

Variable  ?

Variable  ?

Benefits from a service offer

Brand power

Brand power

Long Tail

Long Tail

ROI

ROI

Risk mitigation

Risk mitigation

Service applied to Games

MMOs

MMOs

Online Games

Online Games

(rock band network logo)

(rock band network logo)

(team fortress sshot)

(team fortress sshot)

Social games

Social games

iTunes/android Market

iTunes/android Market

Xbox Live / PSN / Wii channels

Xbox Live / PSN / Wii channels

Are all games services?

Interactive media

Interactive media

Digital

Digital

Evolutive experience

Evolutive experience

Sold as products

Sold as products

Consumed as services

Consumed as services

Service is about the experience

Service is about the experience

Game experiences are not only about gameplay

Game experiences are not only about gameplay

Archlord Codemasters

Archlord

Codemasters

 

 

 

 

 

 

 

Disclaimer time

Your definition of service may vary

Your definition of service may vary

Account Management

Easy account creation

Easy account creation

Username Vs Email

Username Vs Email

Ubiquitous

Ubiquitous

Necessary information

Necessary information

Example: Age vs Birthday

Example: Age vs Birthday

 

Tier the information

Tier the information

Ask them at different stage

Ask them at different stage

Reward the users

Reward the users

Account system ownership

Account system ownership

Facebook API

Facebook API

Managing your account

Managing your account

More important than you imagine

More important than you imagine

Security

Security

Easy to find

Easy to find

A matter of image

A matter of image

Account types

Account types

Normal

Normal

Internal

Internal

Comp’ed

Comp’ed

Trial

Trial

QA

Bug reporting

Bug reporting

Integrated in the game

Integrated in the game

Pull user data

Pull user data

Limit user brain power usage

Limit user brain power usage

Testing

Testing

A/B testing

A/B testing

Look at your metrics

Look at your metrics

Test server

Test server

Easy to access

Easy to access

Easy to test

Easy to test

Easy to revert to Live

Easy to revert to Live

Invest development time

Invest development time

Localisation

Importance of it?

Importance of it?

 

(BTW – it is spelled crème brûlée )

(BTW – it is spelled crème brûlée )

Good localisation isn’t much more expensive than the bad one

Good localisation isn’t much more expensive than the bad one

 

Localisation sometimes mandatory

Localisation sometimes mandatory

Always appreciated

Always appreciated

Important service component

Important service component

Defines your service offer

Defines your service offer

Expands beyond the game to other components of the service

Expands beyond the game to other components of the service

Customer Support; Community Management; Account Management; Websites; Payment process; Communication; etc.

Customer Support; Community Management; Account Management; Websites; Payment process; Communication; etc.

Studio responsabilities

Studio responsabilities

Design for localisation

Design for localisation

Integrated in the content creation process

Integrated in the content creation process

Centralised files

Centralised files

Work with the vendor(s) early rather late

Work with the vendor(s) early rather late

Budget development time

Budget development time

Localise everything

Localise everything

User comfort

User comfort

One Client – Multiple Languages

One Client – Multiple Languages

Different languages functional compatibility

Different languages functional compatibility

Always playable

Always playable

Taking Localisation further

Taking Localisation further

Culturisation

Culturisation

A lot is happening already you might not know about

A lot is happening already you might not know about

Open localisation

Open localisation

Allowing users to run their own localisation

Allowing users to run their own localisation

International service set-up

International service set-up

Design your service offer

Design your service offer

Separate / Common services

Separate / Common services

Payment

More payments systems means more payers

More payments systems means more payers

More systems means better UI

More systems means better UI

Be clever

Be clever

Design can fight fraud

Design can fight fraud

Fraud management systems

Fraud management systems

Recovery system

Recovery system

Tracking tools

Tracking tools

Make paying easy

Make paying easy

Easy to find

Easy to find

Ubiquitous

Ubiquitous

(selfless promotion)

(selfless promotion)

 

Community

Many tools to provide

Many tools to provide

Forums

Forums

Unofficial forums too

Unofficial forums too

Guild mechanisms

Guild mechanisms

Open data stream

Open data stream

Video tools

Video tools

Facebook integration

Facebook integration

Communities need places to hang out and build themselves

Communities need places to hang out and build themselves

Communication

In Game mail system

In Game mail system

IM integration

IM integration

Clever chat channel

Clever chat channel

(the R button incident)

(the R button incident)

Chat/Name Filter

Chat/Name Filter

Getting the game

Painless download process

Painless download process

Slim Client

Slim Client

Transparent install

Transparent install

(altitude screenshot)

(altitude screenshot)

Easy patching

Easy patching

Matchmaking

Clever Matchmaking

Clever Matchmaking

Losing sucks

Losing sucks

Sometimes, it sucks less though

Sometimes, it sucks less though

Transparency

Transparency

Make leaderboards that matters to the users

Make leaderboards that matters to the users

(read Sanya’s take on this) http://bit.ly/ldbrds

(read Sanya’s take on this) http://bit.ly/ldbrds

Website

Your game data

Your game data

Game guide/database

Game guide/database

Wiki

Wiki

Manage stuff

Manage stuff

Customer Support

Make it simple

Make it simple

Auto diagnose

Auto diagnose

Community help tools

Community help tools

And more…

Shards

Shards

Achievements

Achievements

 

CRM

CRM

Etc…

Etc…

Combat Quests World design Character progression Art direction Localisation QA Process Billing Customer Support Account system Patcher Login system Communication Installation Matchmaking Achievements Community Web functionalities CRM

Combat Quests World design Character progression Art direction Localisation QA Process Billing Customer Support Account system Patcher Login system Communication Installation Matchmaking Achievements Community Web functionalities CRM

A conclusion of sort

Every component of the service needs a conscious design effort

Every component of the service needs a conscious design effort

Whose role?

Whose role?

Game designers

Game designers

Creative director

Creative director

Producer

Producer

Service designer?

Service designer?

 

The whole team has to be involved

The whole team has to be involved

Q&A

Q&A

Thanks! [email_address] www.linkedin.com/in/tbidaux www.icopartners.com/blog @icotom www.slideshare.net/ICOPartners

[email_address]

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