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Gaining a Competitive Advantage Through Employee Development - Ivie & Associates Success Story

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Information about Gaining a Competitive Advantage Through Employee Development - Ivie &...
Business & Mgmt

Published on February 19, 2014

Author: BizLib

Source: slideshare.net

Description

As a full-service marketing company based in Flower Mound,Texas, Ivie and Associates (Ivie) strives to maintain the competitive edge in the marketing industry. Ivie’s goal is to continue to provide a higher level of service, at a lower cost, and to stay ahead of the competition. In 2011 Ivie partnered with BizLibrary to create the Ivie Learning Center.

- See more at: http://www.bizlibrary.com/our-clients/case-studies.aspx
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GAINING A COMPETITIVE ADVANTAGE THROUGH EMPLOYEE DEVELOPMENT Success Story: Ivie & Associates, Inc. CLIENT SUCCESS STORY ABOUT IVIE & ASSOCIATES Employee size: 500+ Industry: Professional Services We are pleased to offer BizLibrary for our associates and know that our continued learning and education will enhance our company’s growth and development and ultimately help us service our world class clients with not only the best practices today, but also in the future. Warren Ivie, CEO and Founder Ivie & Associates, Inc. Ivie & Associates, Inc. is an international full-service marketing company that works with some of the biggest retail clients in the world on a daily basis. Kay and Warren Ivie founded Ivie with the goal of providing marketing and advertising BACKGROUND services in a smarter way. At the heart of their vision was having associates work As a full-service marketing company based in Flower Mound, Texas, Ivie and Associates (Ivie) strives to maintain the competitive edge in the marketing industry. Ivie’s goal is to continue to provide a higher level of service, at a lower cost, and to stay ahead of the competition. directly with clients to establish more Continuous learning and education enhances the company's growth and development. Most of Ivie’s Associates work onsite and behind the scenes at clients’ headquarters. An online learning solution available anytime, anywhere is critical to meeting the needs of their dispersed workforce. plans, identifies relevant media channels, In 2011, Ivie partnered with BizLibrary to create The Ivie Learning Center. The Online Learning Center enables employees to develop talent, grow professionally and personally. Ivie believes this focus on continuous learning creates a dynamic culture that is necessary to remain competitive. defines them as a company and makes Implementing the flexible online solution allows Ivie associaties to provide an exceptional level of service to their clients, while also being well-equipped to handle future needs of clients. BIZLIBRARY.COM effective partnerships. Today, Ivie comprises over 500 professionals, develops sound concepts and strategic secures an edge in printing costs, and performs numerous other tasks to help clients thrive. Ivie’s never-say-no attitude Ivie an industry leader in marketing solutions. www.ivieinc.com

SUCCESS STORY: IVIE & ASSOCIATES THE BUSINESS CASE As an organization, Ivie continuously strives to improve processes and expects their associates to continuously improve themselves as well. Ivie chose to partner with BizLibrary because of the functionality and accessibility of the learning management system, the selection of accredited online course offerings, and the affordable pricing. BIZLIBRARY SOLUTION AND DETAILS Required Training: 10 eLearning courses per year • 4 courses assigned by managers • 4 courses self-assigned • 2 courses assigned by Human Resources THE SOLUTION The Ivie Learning Center provides an environment that develops talent, promotes professional and personal growth, and allows the organization to provide marketing services in a smarter way. Through the Ivie Learning Center employees are able to: • • • Learn new methodologies critical to the organization. Develop technical and team building skills. Easily access learning resources whenever they need them. The Ivie Learning Center is powered by BizLibrary’s Learning Management System and online eLearning and video library. Ivie provides learning resources to their employees through the cloud-based system. Associates have 24/7 access to the Ivie Learning Center with any internet connection. This is a critical component to meeting the needs of associates, regardless of client locations. Ivie’s Human Resources Department and management team are able to track and report on all training activities, whether they are required or self-selected. BIZLIBRARY.COM Annual Compliance Training includes: • Sexual Harassment • Ethics BizLibrary’s Video Library is provided to all employees with unlimited access.

SUCCESS STORY: IVIE & ASSOCIATES THE RESULTS Ivie heavily invests in their associates, which they believe to be their greatest asset. Ivie Associates are committed to promoting an environment that promotes continuous development. Ivie uses the following metrics to calculate returns on investments: Productivity Job Performance Decreased Turnover Rate Ivie’s turnover rate is the lowest it has been in over a decade. Ivie is a strong believer in cross-training between departments and demographics. Training transfer is measured by how each employee adds value to their position through job specifics. For example, employees who are responsible for direct mail marketing are also training in circulars, point-ofpurchase and signage to ensure department efficiency when one part of the department may be deployed onsite with a client. Training is also vital to the technology and customer service departments to ensure they are keeping up with new trends in the marketplace. Since implementing the Ivie Learning Center employees are more focused, accountable, happier, and more engaged within their teams. Click here or on the image above to hear more from Debbie Trzcinski, Vice President of Human Resources at Ivie and Associates. BIZLIBRARY.COM KEY MEASURED RESULTS: Reduced Turnover Rates: In the last four years turnover rates have been reduced by more than 11%. Employee Productivity: Operational productivity has increased by 25% with an error margin of less than 1%.

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