GA Correlations: Pearson's coefficient for Google Analytics data

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Information about GA Correlations: Pearson's coefficient for Google Analytics data
Education

Published on March 12, 2014

Author: logiciel8

Source: slideshare.net

Log into your account and select Audience Overview - Visits

Go to Export – CSV to save the data

In the GA Correlations, click on Add a metric and copy-paste the data or select the saved csv file from local drive.

Repeat this actions with other metrics of your choice

Select two metrics to calculate their correlation

On the right panel you can see the result. Here, the Visits and the Avg. Visit Durations are not correlated

Now, select other metrics: Visits and Pageviews

These metrics are probably correlated

Change the from-until fields. In this time period the correlation is not enough significant.

Select Bounce Rate and Avg.Visit Duration. These metrics are probably inverse correlated.

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