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Fyp(2)

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Published on December 30, 2008

Author: yeswd1

Source: slideshare.net

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Company Project Awards Ceremony 2008/2009 Semester A

Our Success Stories In The Past…

 

 

 

 

 

 

 

 

 

 

 

 

 

Our Success Stories Today…

9 Companies 18 Teams 108 Students

Team #21 Advertising Effectiveness Research for the age of 18-30

 

Team #22 Advertising Effectiveness Research for the age of 31-45

 

Team #1 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value-added promotion but not the expense of price cutting

 

Team #10 To stimulate consumers to purchase more sparkling drinks (Coke, Sprite, Fanta and Schweppes) at convenience stores with new packaging innovation and running value-added promotion but not the expense of price cutting

 

Team #7 To identify the most effective communication mix for Airwick

 

Team #11 To identify the most appropriate product for launch for Airwick

 

Team #9 To identify the consumer behavior on the food services category in convenience stores and how it is unique vs. FMCG products. To explore the opportunities and key elements on brand and private label food offerings and further develop strategies to drive up the customer demand in relation with convenient food spectrum

 

Team #13 To evaluate the effectiveness of the brand campaign “Always Something New” and identify more market opportunities, as well as to develop the brand differentiation strategies to strengthen the brand image

 

Team #3 To understand the customers behavior between Wilson and other retail chain stores and explore more value-added services to attract customers

 

Team #3 To understand the customers' brand perception toward Wilson and develop a marketing plan to enhance the IT image of Wilson

 

Team #2 To understand the target customers' (age between 25 and 29) brand perception and their buying behavior toward LCX TST branch and develop a marketing plan for LCX

 

Team #2 To understand the target customers' (age between 30 and 35) brand perception and their buying behavior toward LCX Causeway Bay branch and develop a marketing plan for LCX

 

Team #16 TRESemmé: To understand the customer perception of TRESemmé slogan of "Professional / Affordable" and to develop the growth strategies for TRESemmé

 

Team #14 Skin Doctors: To develop a marketing plan for Skin Doctors

 

Team #4 Regional Marketing Program (Customized marketing programs for capturing customers in Sai Kung)

 

Team #15 Customer Experience (How branch set-up could enhance customer experience? Including service counter, customer service counter, wealth management centre)

 

Team #6 To understand university students' perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market

 

Team #6 To understand the women's (especially OL) perception towards cervical cancer prevention, and identify their concerns and critical motivation factors in taking vaccines, and explore the most appropriate communication channels in approaching the target market

 

Building A Better Future! Learning Through Real Life Experience! Creating Our Own Success Story!

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