Fy05 07 Strategic Plan[1]

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Information about Fy05 07 Strategic Plan[1]

Published on March 4, 2009

Author: julie1319

Source: slideshare.net


Summary of Strategic Plan for City Harvest, completed in the summer of 2004.

City Harvest Strategic Plan FY’05 – FY’07

Hunger in NY is chronic and related to: Poverty • 1 in 5 New Yorkers lives in poverty1 • 1 in 5 New Yorkers visits an emergency food program2 • 750,000 people eligible for but not on food stamps3 Employment • 22% of the people utilizing food kitchens and pantries are families with at least one person working4 • A family of three needs $48,000 in order to afford necessities like food, shelter and childcare5 1

Hunger in NY is chronic and related to: Education • Hunger leads to learning and behavioral problems in school • 811,923 (73%) public school students in NYC are poor enough to qualify for free or reduced price meals. One out of five eligible do not participate in the lunch program.6 Public Health • Poor communities have higher rates of obesity and related health problems (e.g. heart disease, hypertension, diabetes) Economy • There are few supermarkets in low-income communities 2

Basic monthly human needs: Self-sufficiency7 Housing 20% Scenario $802 Child care Family: Mom, 6 yr- 30% old, 1 yr-old in NYC $826 Total: Taxes $1,243 21% $4,011 $439 Food $350 $288 11% Misc. Transportation $63 7% Health care 2% 9% 3

Who is City Harvest helping8 1.1 million people who are not eligible for food $ stamps and not at self-sufficiency level 60,000 50,000 Food stamp 40,000 eligibility 1.7 million people are eligible 30,000 but 750,000 not getting them 20,000 10,000 0 Minimum Poverty level Self sufficiency Food stamp wage level eligibility * For family of three 4

Our Core Business Today Rescuing Food: Since our inception, we have grown from rescuing 1.2 million pounds of food annually to 20 million pounds in our last fiscal year. Focusing on Produce: Recognizing the need for produce in low-income communities, we grew distribution of fruits and vegetables from 3.4 million pounds just six years ago to 12 million pounds today. Serving More New Yorkers: We provide food to a network of 520 agencies in virtually every New York City neighborhood, almost double the 288 agencies we served six years ago. 5

USDA Food Pyramid According to the USDA, the average adult needs… 6

How Do We Measure Up? City Harvest Food Composition – FY 04 Baked Canned 14% 3% Dairy Meat 3% 1% Prepared Produce 3% 62% Packaged 14% 7

And Risks Opportunities City Harvest is a partner of choice Limited agency Low-income for organizations capacity to communities lack looking to make an distribute fresh, access to enough impact on hunger unprepared affordable fresh fruits food and vegetables Little coordination among agencies in a given community Un-accessed food stamps cost NYC Increasing volume nearly $1B each year, of requests for plus $1.3B in related technical Food industry economic activity assistance has less excess food Excess produce is abundant 8

Strategic shifts for City Harvest From To Food donors primary client Hungry person as primary client “Food-on-the-move” “Just-in-time” provider Trucking company Food company One size fits all Customized approach Quantity of food Quality of food Stand alone organization Complementary partnerships 9

Prior Mission City Harvest is committed to feeding hungry people in New York City, using a variety of innovative, practical and cost-effective methods. Our primary approach is to rescue abundant food that otherwise would be wasted and deliver it to those that serve the hungry. City Harvest strives to be a model for others to fight hunger in their communities. 10

New Mission City Harvest exists to end hunger in communities throughout NYC. We do this through food rescue and distribution, education and other practical, innovative solutions. 11

New Vision City Harvest will build on our achievements as a pioneering food rescue charity to increase access to the food resources hungry people need to live healthier lives. 12

Overarching goals for our proposed strategy • Improve and grow our core business • Respond to evolving market conditions • Make demonstrable progress toward ending hunger in New York City 13

Desired impact • More hungry people consuming more nutritious food • More hungry people able to improve the way they use their food resources • More people contributing to the mission of ending hunger in NYC 14

3 planks of our strategy Give Teach Enable 15

City Harvest in a nutshell Existing: • Retail routes • Give people food to satisfy their • Hub • Street Fleet hunger today, through food rescue and • Food drives distribution New: • Direct Delivery • Teach people how to use the food Existing: • Cooking/nutrition classes they have been given – and how to eat • Global food rescue technical assistance well on a limited income New: • Agency capacity building • On-site cooking demonstrations • Enable people to get public benefits Existing: to which they are entitled, especially • Research and public education food stamps New: • Food stamp outreach 16

Objectives Give: 1. Provide hungry people with reliable sources of usable, nutritious, safe food by being efficient and effective distributors. 2. Through complementary partnerships, City Harvest will demonstrate how focused, integrated food distribution and education can benefit low- income communities and public health. 17

Objectives Teach: 3. Provide hungry people with knowledge and tools to more effectively use their food resources. Enable: 4. Improve hungry people’s understanding of and access to public food resources. 18

Three-year strategic outcomes Give • Serve 25% more people over three years • Increase nutrient-dense to 75% of food delivered • Increase number of high-capacity emergency food programs served by 50% • Form one or more appropriate partnerships for pilot high- impact programs • Identify low-income communities where food rescue is an appropriate intervention 19

Three-year strategic outcomes Teach • Double the number of people taught nutrition, food safety, healthy cooking, food budgeting and smart food shopping • Sustained change in 50% of participants’ cooking, eating and shopping habits Enable • Provide 100% of agencies with accurate information about eligibility for public food resources • Involve 10 high-capacity agencies in summer food programs 20

Sources 1. U.S. Census Bureau, Profile of General Characteristics 2000, DP-1, 2000. 2. America’s Second Harvest/Food for Survival, Hunger in America 2001: The New York City Report. 3. Nutrition Consortium of New York State, quot;Don't Lose Out! Make Your County Stronger with the Federal Food Stamp Programquot;, December 2003 report. 4. America’s Second Harvest /Food for Survival, Hunger in America 2001: The New York City Report. 5. USDA, Food and Nutrition Service, Fact Sheet on Resources, Income Benefits 2003. University of Washington, Women’s Center for Career and Education Advancement, Self Sufficiency Standard for the City of New York, Sept. 2000. 6. Community Food Resource Center, Fall 2003. 7. University of Washington, Women’s Center for Career and Education Advancement, Self Sufficiency Standard for the City of New York, Sept. 2000. 8. Community Food Resource Center, Missing Millions/Missing Meals: New York City’s Food Stamp Crisis, December 2002. 21

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