Published on October 23, 2014
1. The Idea is the Easy Part: Selling Innovative Ideas # F U T U R EM Ben Jones @harperjones Creative Director Google Matt Lindley @sapientnitro Director of Innovation SapientNitro
2. Selling Innovation: #FUTUREM 5 tips to get from prototype to polished Ben Jones, Google Matt Lindley, SapientNitro
3. Tip 1: Nobody will love it as much as you love you #FUTURE
4. Saddle Up. Find conspirators. Evolve but do not capitulate. #FUTURE
6. Tip 2: The Right It #FUTURE
7. #FUTURE Pretotyping
8. #FUTURE Without data, all you have is an opinion
9. If you want to understand how the lion hunts, don’t go to the zoo. #FUTURE
10. Tip 3: Focus Risk Because you cannot eliminate it #FUTURE
11. Understand the advertising industrial complex #FUTURE
12. Find and link proxies Innovate your data Risk what you can control #FUTURE
14. #FUTURE Tip 4: Land all the planes
15. • The space for innovation is always in addition to rather than instead of • An army of ducks is an army of rows • Don’t neglect the home front (and pick your spots) #FUTURE
17. Tip 5: We are made of stories. #FUTURE
18. Starts with the user (human truth) and ends with the business (money) #FUTURE
19. #FUTURE Prototypes are the new storyboards
21. Done is the engine of more #FUTURE
22. Mandatory summary slide 1. Nobody will love it as much as you 2. Build The right it 3. Focus risk 4. Land all the planes 5. We are made of stories #FUTURE
23. Thank You! firstname.lastname@example.org m email@example.com #FUTURE
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