Published on March 3, 2014
etc Venues Paddington | London 19th November 2013 Solocal Group: Future Digital Trends “for local retail” 2014 Edition Dylan Fuller, co-founder LSS Centre Point Tower, 27 Feb14
Top Trends for 2014 • Social Media • Mobile • Online-to-Offline • Omni Channel 4 areas 10 key trends
Social Trends (2) •Content Strategy •Emerging Platforms
Social Media: Engaging Content Source: Internet Trends, KPCB Meeker/Wu May 2013
Social Media: Emerging Platform(s)
Mobile Trends (3) • Momentum continues – all demographics • Real mobile consumers – mobile 1st, mobile-only and mainly mobile users • Rise of mobile enabled local commerce Mobile and its impact on the local and retail sectors continues to be the big story 2014
Mobile: Smart Momentum • 57% to 66%+ penetration across ‘EU5’ • Nearly 140 million people *Source Neilson / comScore / Ofcom • Numbers higher for those under 35 • 62% for 12-15 year olds in the UK
Mobile: Really Useful Consumption *Source Ericsson Mobility Report
Mobile: Commerce Goes Local • Smart next-gen apps accelerate, but still mainly dense urban opp • Online booking, offline fulfilment • New marketplaces enabled by mobile and local • Ubiquitous and micro payment options • Collaborative consumption • What’s next …
Online-to-Offline (3) • Consumer expectations • Indoor mapping / In-store technology • Scannables
Online-to-Offline: ‘great’ Expectations Support O2O – or customers will find work-arounds (hacks) O2O sales 10x pure e-commerce *Source Local Social Summit 2014
Online-to-Offline: Indoor & In-Store Real world analytics and indoor mapping – emerging fast
Online-to-Offline: Get Scanning Fulfilment and apps: tickets, coupons, payments, orders … Discovery and info: url, compare, details, notes … Sharing and amplification: social, content, check-ins …
Omni-Channel (2) • Connected consumers – multi-screen and dual screen; everywhere and all the time • Attention challenge
Omni-Channel: Path to Purchase *Source Google Multi Screen World
Omni-Channel: Mind the Gap
Omni-Channel: Attention Challenge • Media channels continue to fragment • Consumers split across the day, across devices • Lots of media / app noise • Need to develop a wow factor to get noticed • Local retail has to work harder and smarter
Contact Info Dylan Fuller firstname.lastname@example.org @afullerview M: 0797 414 4352
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