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Future Trends for Local Retail 2014 - Solocal Group UK event 27 Feb 14

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Information about Future Trends for Local Retail 2014 - Solocal Group UK event 27 Feb 14
Marketing

Published on March 3, 2014

Author: dylanfuller

Source: slideshare.net

Description

Future Digital Trends for Local Retail 2014 Edition. Social Media, Mobile, Online-to-Offline and Omni Channel.
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etc Venues Paddington | London 19th November 2013 Solocal Group: Future Digital Trends “for local retail” 2014 Edition Dylan Fuller, co-founder LSS Centre Point Tower, 27 Feb14

Top Trends for 2014 • Social Media • Mobile • Online-to-Offline • Omni Channel 4 areas  10 key trends

Social Trends (2) •Content Strategy •Emerging Platforms

Social Media: Engaging Content Source: Internet Trends, KPCB Meeker/Wu May 2013

Social Media: Emerging Platform(s)

Mobile Trends (3) • Momentum continues – all demographics • Real mobile consumers – mobile 1st, mobile-only and mainly mobile users • Rise of mobile enabled local commerce Mobile and its impact on the local and retail sectors continues to be the big story 2014

Mobile: Smart Momentum • 57% to 66%+ penetration across ‘EU5’ • Nearly 140 million people *Source Neilson / comScore / Ofcom • Numbers higher for those under 35 • 62% for 12-15 year olds in the UK

Mobile: Really Useful Consumption *Source Ericsson Mobility Report

Mobile: Commerce Goes Local • Smart next-gen apps accelerate, but still mainly dense urban opp • Online booking, offline fulfilment • New marketplaces enabled by mobile and local • Ubiquitous and micro payment options • Collaborative consumption • What’s next …

Online-to-Offline (3) • Consumer expectations • Indoor mapping / In-store technology • Scannables

Online-to-Offline: ‘great’ Expectations Support O2O – or customers will find work-arounds (hacks) O2O sales 10x pure e-commerce *Source Local Social Summit 2014

Online-to-Offline: Indoor & In-Store Real world analytics and indoor mapping – emerging fast

Online-to-Offline: Get Scanning Fulfilment and apps: tickets, coupons, payments, orders … Discovery and info: url, compare, details, notes … Sharing and amplification: social, content, check-ins …

Omni-Channel (2) • Connected consumers – multi-screen and dual screen; everywhere and all the time • Attention challenge

Omni-Channel: Path to Purchase *Source Google Multi Screen World

Omni-Channel: Mind the Gap

Omni-Channel: Attention Challenge • Media channels continue to fragment • Consumers split across the day, across devices • Lots of media / app noise • Need to develop a wow factor to get noticed • Local retail has to work harder and smarter

Contact Info Dylan Fuller dylanfuller@gmail.com @afullerview M: 0797 414 4352

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