Published on April 4, 2009
Future Print Media Presence
State of the Newspaper Industry
We have completed 6 months of current annual contract Sunday Marketplace Homes 26 weeks – 1/3 page Open House Ad 20 weeks – 10x2” Featured Ad Banner Friday Home Guide 52 weeks – 3/12 page Featured Ad Banner NP Dodge – OWH Current Contract
We have completed 6 months of current annual contract
Sunday Marketplace Homes
26 weeks – 1/3 page Open House Ad
20 weeks – 10x2” Featured Ad Banner
Friday Home Guide
52 weeks – 3/12 page Featured Ad Banner
’ 09 Open House One Liner Shortage Open house ads needed to fill current contract space to date. The Open House bi-weekly ad has been full once.
Advertising Placement Trends
’ 08 NAR Home Buyer & Seller Survey
’ 08 NAR Home Buyer & Seller Survey 61% of home buyers, between the ages of 18 – 44, check their social network daily. 62% of all buyers are between The ages of 18 – 44.
NP Dodge Social Networking NP Dodge Share Traffic Statistics~3/20/20009!Last 30 Days NP Dodge is the only local real estate company that is effectively tapping into social networks. Facebook being the most popular among our website users.
NP Dodge Virtual Market Share Growth Velocity reports the relative change in daily Attention. Velocity is used to determine the relative growth of a domain over a particular timeframe or compared to other sites.
NP Dodge Online Strategy
NP Dodge Options Stop NP Dodge Open House bi-weekly ad immediately Continue NP Dodge Open House bi-weekly ad until the end of our contract (September, 2009) Negotiate a new contract (effective until April, 2010) with OWH to increase spending and presence Other?
Stop NP Dodge Open House bi-weekly ad immediately
Continue NP Dodge Open House bi-weekly ad until the end of our contract (September, 2009)
Negotiate a new contract (effective until April, 2010) with OWH to increase spending and presence
Questions and Comments To put your marketing into print media does not make any sense today. So as General Napoleon once said: “ When you see the opposing generals matching in the wrong direction do not interrupt them ”
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