Future Print Media

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Information about Future Print Media
Real Estate

Published on April 4, 2009

Author: mriedmann

Source: slideshare.net

Description

Presentation from the general sales meeting. "Where should the NP Dodge Company be spending it's market budget".

Future Print Media Presence

State of the Newspaper Industry

We have completed 6 months of current annual contract Sunday Marketplace Homes 26 weeks – 1/3 page Open House Ad 20 weeks – 10x2” Featured Ad Banner Friday Home Guide 52 weeks – 3/12 page Featured Ad Banner NP Dodge – OWH Current Contract

We have completed 6 months of current annual contract

Sunday Marketplace Homes

26 weeks – 1/3 page Open House Ad

20 weeks – 10x2” Featured Ad Banner

Friday Home Guide

52 weeks – 3/12 page Featured Ad Banner

’ 09 Open House One Liner Shortage Open house ads needed to fill current contract space to date. The Open House bi-weekly ad has been full once.

Advertising Placement Trends

’ 08 NAR Home Buyer & Seller Survey

’ 08 NAR Home Buyer & Seller Survey 61% of home buyers, between the ages of 18 – 44, check their social network daily. 62% of all buyers are between The ages of 18 – 44.

NP Dodge Social Networking NP Dodge Share Traffic Statistics~3/20/20009!Last 30 Days NP Dodge is the only local real estate company that is effectively tapping into social networks. Facebook being the most popular among our website users.

NP Dodge Virtual Market Share Growth Velocity reports the relative change in daily Attention. Velocity is used to determine the relative growth of a domain over a particular timeframe or compared to other sites.

NP Dodge Online Strategy

NP Dodge Options Stop NP Dodge Open House bi-weekly ad immediately Continue NP Dodge Open House bi-weekly ad until the end of our contract (September, 2009) Negotiate a new contract (effective until April, 2010) with OWH to increase spending and presence Other?

Stop NP Dodge Open House bi-weekly ad immediately

Continue NP Dodge Open House bi-weekly ad until the end of our contract (September, 2009)

Negotiate a new contract (effective until April, 2010) with OWH to increase spending and presence

Other?

Questions and Comments To put your marketing into print media does not make any sense today. So as General Napoleon once said: “ When you see the opposing generals matching in the wrong direction do not interrupt them ”

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