Future of the Magento Ecosystem

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Information about Future of the Magento Ecosystem

Published on March 5, 2014

Author: gxjansen

Source: slideshare.net


I describe my view on the current organization of the Magento community and share ideas on how e can move forward.

The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com


What I do with Magento

Sorry, no code… I’m just a psychologist…

Magento Ecosystem a worldwide community

What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexchange Moderators • People who attend Magento events • …


What do you think about the Magento community? (the organization, not the code…)

Yes, this is an audience question ! Say something and don’t make me look stupid

2 issues I want to point out

1) Magento (the company) has lost it’s way

Just as an illustration, let’s see how the logo changed

„Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"


just a suggestion….

Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what logical next steps are. • eBay's plans for Magento are unclear 
 (at least from the outside). • This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply don’t know what to expect. • This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento. • Roy Rubin’s contract ends in September… Does he stay or continue?

2) Enterprise only focus limits CE ánd EE growth

eBay’s main focus: sales of Enterprise product and services ! Which is ok!

By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.

But…! ! …this also leaves a big gap to be filled

! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !

Speaking of Growth…

Competition isn’t sleeping

Competition isn’t sleeping

How can we - the ecosystem / community - collaborate?

Meet Magento Poland meetup First discussion with European community leaders

Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there (by far). • There are overarching tasks that a single partner can’t do, but a global company/alliance could. • We want/need more continuity/ stability/ safety/ independance.

Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality control (companies, extensions, developers, …). • Make money :).

There is a demand So let’s get organized

So what is our vision?

Let’s start at the beginning, let’s start with why

So why?

Why? We believe in enabling business and connecting people

Why? You should be free to ! • get in contact with anyone,
 • share ideas, ! • exchange goods, ! • become friends

Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way they want

How? “In everything we do, we enable and connect people. ! We help them to make good business and find new friends.” –Thomas Fleck

How do we want to do this? As a Magento ecosystem

How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise

How? Be a community leader Leading an open ecosystem with maximum freedom

So what can we do?

Coopetition 1. Work together on what everyone does 2. Compete where you add unique value

What? Partner program Network of excelent solution and industry partners

What? Provide tools Patches? Forum? Dev tools? Support? Training? Certification? Appstore?

What? Localized versions Tuned to specific markets

What? Expand the install base Low-end SaaS solution

What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events

Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the contrary)

Build a community organization

Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re interested in contributing • Discuss this topic with us/eachother • …

Psych 101: "Social Proof"

How to create a movement Video: http://gui.do/1dOxlBL

You all love e-commerce

You all love Magento

So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com

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