Published on March 5, 2014
The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com
What I do with Magento
Sorry, no code… I’m just a psychologist…
Magento Ecosystem a worldwide community
What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexchange Moderators • People who attend Magento events • …
What do you think about the Magento community? (the organization, not the code…)
Yes, this is an audience question ! Say something and don’t make me look stupid
2 issues I want to point out
1) Magento (the company) has lost it’s way
Just as an illustration, let’s see how the logo changed
„Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"
just a suggestion….
Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what logical next steps are. • eBay's plans for Magento are unclear (at least from the outside). • This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply don’t know what to expect. • This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento. • Roy Rubin’s contract ends in September… Does he stay or continue?
2) Enterprise only focus limits CE ánd EE growth
eBay’s main focus: sales of Enterprise product and services ! Which is ok!
By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.
But…! ! …this also leaves a big gap to be ﬁlled
! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !
Speaking of Growth…
Competition isn’t sleeping
Competition isn’t sleeping
How can we - the ecosystem / community - collaborate?
Meet Magento Poland meetup First discussion with European community leaders
Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there (by far). • There are overarching tasks that a single partner can’t do, but a global company/alliance could. • We want/need more continuity/ stability/ safety/ independance.
Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality control (companies, extensions, developers, …). • Make money :).
There is a demand So let’s get organized
So what is our vision?
Let’s start at the beginning, let’s start with why
Why? We believe in enabling business and connecting people
Why? You should be free to ! • get in contact with anyone, • share ideas, ! • exchange goods, ! • become friends
Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way they want
How? “In everything we do, we enable and connect people. ! We help them to make good business and ﬁnd new friends.” –Thomas Fleck
How do we want to do this? As a Magento ecosystem
How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise
How? Be a community leader Leading an open ecosystem with maximum freedom
So what can we do?
Coopetition 1. Work together on what everyone does 2. Compete where you add unique value
What? Partner program Network of excelent solution and industry partners
What? Provide tools Patches? Forum? Dev tools? Support? Training? Certiﬁcation? Appstore?
What? Localized versions Tuned to speciﬁc markets
What? Expand the install base Low-end SaaS solution
What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events
Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the contrary)
Build a community organization
Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re interested in contributing • Discuss this topic with us/eachother • …
Psych 101: "Social Proof"
How to create a movement Video: http://gui.do/1dOxlBL
You all love e-commerce
You all love Magento
So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com
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