Future of the Magento Ecosystem

54 %
46 %
Information about Future of the Magento Ecosystem
Technology

Published on March 5, 2014

Author: gxjansen

Source: slideshare.net

Description

I describe my view on the current organization of the Magento community and share ideas on how e can move forward.

The future of the Magento Ecosystem Guido Jansen @gxjansen | gxjansen.com

Introduction

What I do with Magento

Sorry, no code… I’m just a psychologist…

Magento Ecosystem a worldwide community

What is the Magento ecosystem? • Merchants • Developers • Solution partners • Industry partners • Forum/ Stackexchange Moderators • People who attend Magento events • …

AKA: YOU!

What do you think about the Magento community? (the organization, not the code…)

Yes, this is an audience question ! Say something and don’t make me look stupid

2 issues I want to point out

1) Magento (the company) has lost it’s way

Just as an illustration, let’s see how the logo changed

„Be at the core of all e-commerce" „Enabling the worldwide e-commerce ecosystem"

wut?

just a suggestion….

Where is Magento going? • A clear business model makes companies predictable. You know why they act like they do and what logical next steps are. • eBay's plans for Magento are unclear 
 (at least from the outside). • This makes it unpredictable what eBay will do with Magento which creates unrest in the community. We simply don’t know what to expect. • This makes agencies and merchants increasingly hesitant in investing (time/money) in Magento. • Roy Rubin’s contract ends in September… Does he stay or continue?

2) Enterprise only focus limits CE ánd EE growth

eBay’s main focus: sales of Enterprise product and services ! Which is ok!

By investing in Magento (as an Enterprise product) eBay creates opportunities for the whole ecosystem.

But…! ! …this also leaves a big gap to be filled

! Magento Community! ! ! ! ! ! ! ! ! Magento Enterprise! ! ! ! ! ! !

Speaking of Growth…

Competition isn’t sleeping

Competition isn’t sleeping

How can we - the ecosystem / community - collaborate?

Meet Magento Poland meetup First discussion with European community leaders

Some of the points we discussed… • We’re all heavily invested in Magento and feel it’s still the best platform out there (by far). • There are overarching tasks that a single partner can’t do, but a global company/alliance could. • We want/need more continuity/ stability/ safety/ independance.

Some of the points we discussed… • We want to grow the Magento install base (create a bigger pie). • We want quality control (companies, extensions, developers, …). • Make money :).

There is a demand So let’s get organized

So what is our vision?

Let’s start at the beginning, let’s start with why

So why?

Why? We believe in enabling business and connecting people

Why? You should be free to ! • get in contact with anyone,
 • share ideas, ! • exchange goods, ! • become friends

Why? Anyone (individuals, small groups, big companies etc.) should have the freedom to use the the internet in any way they want

How? “In everything we do, we enable and connect people. ! We help them to make good business and find new friends.” –Thomas Fleck

How do we want to do this? As a Magento ecosystem

How? Further build upon „eCommerce platform for growth” Complete framework from low-end shops to high-end enterprise

How? Be a community leader Leading an open ecosystem with maximum freedom

So what can we do?

Coopetition 1. Work together on what everyone does 2. Compete where you add unique value

What? Partner program Network of excelent solution and industry partners

What? Provide tools Patches? Forum? Dev tools? Support? Training? Certification? Appstore?

What? Localized versions Tuned to specific markets

What? Expand the install base Low-end SaaS solution

What? Connect Merchants to (Solution/Industry) Partners and promote our tools/ services through the events

Just to be clear… First things people ask… • Are we aiming for a Magento fork? No • Are we against eBay? No (on the contrary)

Build a community organization

Next steps • We need you as a partner • We need to get funding • We need to get building • Contact us if you’re interested in contributing • Discuss this topic with us/eachother • …

Psych 101: "Social Proof"

How to create a movement Video: http://gui.do/1dOxlBL

You all love e-commerce

You all love Magento

So let's create our own Magento future Guido Jansen @gxjansen | gxjansen.com

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

The Future of the Magento Ecosystem - Guido Jansen

The Magento community is thriving and wants to push forward fast. This presentation is about feelings and ideas that live within the community and that I ...
Read more

The future of Magento: the half-full glass theory

The future of Magento. Being in touch with most Magento experts around the world, and talking on a daily basis with French, German and English system ...
Read more

The Magento Ecosystem & its Future - zealous

Magento is one of the most popular ecommerce web applications available in the market. Many customers find the easy to use shopping cart and customization ...
Read more

Magento - Now and The Future - Magento Shipping Extensions ...

... and raised questions around Magento/eBay itself, and the future of the ... Spain raised the question about the future of the Magento eCoSystem, ...
Read more

A Letter to Our Community | Magento

A Letter to Our Community. ... serve as a direct line of communications in future urgent ... the power of the Magento ecosystem coming together to ...
Read more

A Solution for the Magento Extension Ecosystem - MageUnity

A Solution for the Magento Extension Ecosystem ... quality store with much more functionality than Go and a more secure future in that the own their ...
Read more

Is the Magento EcoSystem is on the edge of falling apart ...

Kurt Theobald stated “The Magento EcoSystem is on the edge of falling apart” Is it ... The Magento ecosystem AS WE KNOW IT is on the edge of ...
Read more

Home · magento/magento2 Wiki · GitHub

... (“Magento") through GitHub are subject to ... define the future of what the ... We're rejoiced to have you join the Magento ecosystem and look ...
Read more

Careers and Job Opportunities | Magento

Visit Magento Careers. ... We’re always looking for talented people who want to help shape the future of ... as part of the Magento ecosystem, ...
Read more