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Future of Search | Yury Lifshits, Yahoo! Research

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Information about Future of Search | Yury Lifshits, Yahoo! Research
Technology

Published on December 22, 2008

Author: yurylifshits

Source: slideshare.net

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http://yury.name
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Yury Lifshits Yahoo! Research http://yury.name Future of Search St. Petersburg | Helsinki December 2008

Outline Structured Search Yahoo! Work in Search SearchMonkey BOSS Research Agenda

Structured Search

Yahoo! Work in Search

SearchMonkey

BOSS

Research Agenda

Structured Search: work in progress

Structured Search = Bring structured data to search users M.K. Bergman. The Deep Web: Surfacing Hidden Value. 2001.

Value Proposition Coverage Real-time data Semi-private data Structured queries Ordering and filtering results Straight-to-answers

Coverage

Real-time data

Semi-private data

Structured queries

Ordering and filtering results

Straight-to-answers

User Interface: Query Search assist: Yahoo! Selector: LinkedIn, VKontakte.ru Multiple search buttons: Gmail Search tabs: Yahoo / Google

Search assist: Yahoo!

Selector: LinkedIn, VKontakte.ru

Multiple search buttons: Gmail

Search tabs: Yahoo / Google

User Interface: Results Federated page Facets Search transfer / search form K.P. Yee, K. Swearingen, K. Li, M. Hearst. Faceted metadata for image search and browsing. CHI 2003. Fernando Diaz. Aggregation of News Content Into Web Results. WSDM 2009. http:// glue.yahoo.com http:// au.alpha.yahoo.com

Federated page

Facets

Search transfer / search form

 

 

Data Supply Chain Atomic fact Flight, Event, Patent Data aggregator US Patents, Amadeus/Sabre flights, Upcoming.com Domain search Expedia, Spock General purpose search Yahoo!, Google, Yandex, Baidu

Atomic fact

Flight, Event, Patent

Data aggregator

US Patents, Amadeus/Sabre flights, Upcoming.com

Domain search

Expedia, Spock

General purpose search

Yahoo!, Google, Yandex, Baidu

Getting structured data Entity extraction Markup Feeds Search API (OpenSearch) OR Do a search transfer

Entity extraction

Markup

Feeds

Search API (OpenSearch)

OR

Do a search transfer

Give Us Your Data For … Traffic via search transfer Firefox search box Better presentation in search SearchMonkey Hosted search BOSS Custom Showing your ads Yahoo Local + AT&T

Traffic via search transfer

Firefox search box

Better presentation in search

SearchMonkey

Hosted search

BOSS Custom

Showing your ads

Yahoo Local + AT&T

Yahoo! Work in Search

Slides by: Paul Tarjan, Chief Technical Monkey ( [email_address] ) Full version http://www.slideshare.net/ptarjan/searchmonkey-presentation

What is SearchMonkey? an open platform for using structured data to build more useful and relevant search results Before After

Enhanced Result: Zagat Key/Value Pairs or Abstract Links Image

Infobar: Wikipedia Preview Summary Blob

Creating an Infobar Infobar advantages Annotate someone else’s site Use links and images from other domains Mash up info from multiple sites Affiliate / coupon links? Hmmm… Can act on *, all websites But these apps can be annoying if poorly designed Key design principles Put something useful in the summary Be creative with the HTML

Infobar advantages

Annotate someone else’s site

Use links and images from other domains

Mash up info from multiple sites

Affiliate / coupon links? Hmmm…

Can act on *, all websites

But these apps can be annoying if poorly designed

Key design principles

Put something useful in the summary

Be creative with the HTML

How to get data to SearchMonkey? Humans see: name picture of a person current job industry, … Computers see: an undifferentiated blob of HTML Can we make computers smarter?

Humans see:

name

picture of a person

current job

industry, …

Computers see:

an undifferentiated

blob of HTML

Can we make computers smarter?

How does it work? Acme.com’s database Index RDF/Microformat Markup site owners/publishers share structured data with Yahoo!. 1 consumers customize their search experience with Enhanced Results or Infobars 3 site owners & third-party developers build SearchMonkey apps. 2 DataRSS feed Web Services Page Extraction Acme.com’s Web Pages

SearchMonkey Resources Main: http:// developer.yahoo.com/searchmonkey Lists and forums: [email_address] http:// suggestions.yahoo.com/searchmonkey

Main:

http:// developer.yahoo.com/searchmonkey

Lists and forums:

[email_address]

http:// suggestions.yahoo.com/searchmonkey

Vik Singh (Architect) Graham Mudd (Senior PMM)

BOSS = B uild your O wn S earch S ervice Open Yahoo’s core search features via web services to let 3rd parties revolutionize Search Unrestricted What

Unrestricted: Unlimited queries Blend, re-order, discard Full presentation control Non-search apps OK Monetization: Free or CPM or Ads What

Unrestricted:

Unlimited queries

Blend, re-order, discard

Full presentation control

Non-search apps OK

Monetization: Free or CPM or Ads

Barriers to entry are massive $300M, top talent, a prayer to get to basic parity No monopoly over great ideas Search anywhere Improve Vertical Quality w/ Web comprehensiveness Fragment the market, foster more players, choice, competition Yahoo extends advertising reach, 3rd parties revenue share Why

Barriers to entry are massive

$300M, top talent, a prayer to get to basic parity

No monopoly over great ideas

Search anywhere

Improve Vertical Quality w/ Web comprehensiveness

Fragment the market, foster more players, choice, competition

Yahoo extends advertising reach, 3rd parties revenue share

Why Traditional Search Distribution + BOSS Distribution

Tracks API A self-service, web services model for developers and start-ups to quickly build and deploy new search experiences. UIUC CMU Stanford Purdue IIT Bombay MIT UMass CUSTOM Working with 3rd parties to build a more relevant, brand/site specific web search experience. This option is jointly built by Yahoo! and select partners. ACADEMIC Working with the following universities to allow for wide-scale research in the search field: Interested in Custom? Email us [email_address]

UIUC

CMU

Stanford

Purdue

IIT Bombay

MIT

UMass

ACADEMIC

Working with the following universities to allow for wide-scale research in the search field:

http://boss.yahooapis.com/ysearch/{vert}/v1/{q} {vert} := {web, news, images, spelling} @ required appid @ optional (Y!OS compliant) start, count, lang, region, format, callback, sites BOSS API v1

Python (v2.5+) library BOSS Search SDK plus … SQL for remixing arbitrary XML/JSON sources Loosely Functional programming paradigm BOSS Mashup Framework

Ported enhanced version of BMF to GAE platform http://zooie.wordpress.com/2008/08/04/yahoo-boss-google-app-engine-integrated/ Easiest way to deploy a BOSS application online BMF + Google App Engine

http://www.4hoursearch.com http://123people.com Mashable! Contest for BOSS search engines http://mashable.com/boss/ Examples

BOSS Custom for TechCrunch

TechCrunch Network Search CrunchBase + Posts + Web Sort by time / relevance Enhanced results Domain-specific facets Yahoo! sponsored search Real-time indexing Special results

CrunchBase + Posts + Web

Sort by time / relevance

Enhanced results

Domain-specific facets

Yahoo! sponsored search

Real-time indexing

Special results

Research Agenda

Structured Search Analysis of search demand Intent classification General search vs. vertical Incentives in data supply Push & real-time indexing Search user interface One box vs. multi-box General vs. vertical Deciding search transfer When? To whom?

Analysis of search demand

Intent classification

General search vs. vertical

Incentives in data supply

Push & real-time indexing

Search user interface

One box vs. multi-box

General vs. vertical

Deciding search transfer

When?

To whom?

Key Scientific Challenges Draft: http://research.yahoo.com/ksc Search intent Quality metrics Web mining Multilingual IR Nextgen search Synthesized result pages World knowledge A.Z. Broder. Taxonomy of web search. SIGIR 2002.

Search intent

Quality metrics

Web mining

Multilingual IR

Nextgen search

Synthesized result pages

World knowledge

More Problems Discovery search Web search vs. asking people Event search

Discovery search

Web search vs. asking people

Event search

Thanks for your attention! Yury Lifshits http://yury.name [email_address]

Yury Lifshits

http://yury.name

[email_address]

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