Future of PR Iran November 2005

67 %
33 %
Information about Future of PR Iran November 2005
Education

Published on February 24, 2008

Author: Arundel0

Source: authorstream.com

Iranian Public Relations Conference:  Iranian Public Relations Conference The Global Dynamics of Public Relations in the 21st Century Presented by Professor Tony Meehan Teheran November 2005 Introduction:  Introduction Opening Comments What is Public Relations? Reflection of the past 20 years Changes and Developments A vision for the future The Impact today and tomorrow The issues:  The issues Improve recognition and understanding of Public Relations in a Global Market place The Importance of Technology What do we mean by Global Public Relations Public Relations Version One:  Public Relations Version One Public Relations is the discipline which looks after reputation, (of Organisations, products, services or individuals) with the aim of earning understanding and support and influencing behaviour. Public Relations Version Two:  Public Relations Version Two Public Relations is the deliberate/planned and sustained effort to establish and maintain mutual understanding between a company / organisation and its market place.. Public Relations Version Three:  Public Relations Version Three Public Relations is about Reputation Management. Public Relations is about what you do, what you say and what others say about you. “Knowledge itself is Power”:  “Knowledge itself is Power” Francis Bacon 1561 - 1626 Today’s Public Relations Paradigm:  Today’s Public Relations Paradigm It is a Global Multi Million £/ $/€ Business It operates within an information based society It is a committed user of high-tech IT It operates 24 hours a day - 365 days a year It is border less and Multi lingual It has enjoyed growth over past 10 years It is continuously expanding Today’s PR People:  Today’s PR People 2.5 million people worldwide Users of leading edge technology Innovative & Young University Graduates Ambitious and smart Committed to Global Strategies Personal Profiles:  Personal Profiles 1 person companies and departments to thousands of people Salaries in the UK £17k - £120k Average age 30 -35 Multi-national and multi lingual Global Consultancies National Consultancies Job Titles:  Job Titles Corporate Affairs Directors Public Affairs Directors Communication Directors Public Relations Directors Public Relations Consultants Image Consultants Perception Managers PR Functions:  PR Functions Media Relations Corporate Affairs Financial/Investor Promotions Issues & Crisis Reputation Management Public Affairs Brand Management and Reputation Events / Conferences / Exhibitions Perception Management Specialisation:  Specialisation Aviation Business to Business Children & Youth markets Corporate Affairs Computers & High Tech Crisis Management Energy sector Specialisation:  Specialisation Environment Fashion Film & Entertainment Finance & Investor Relations FMCG: Consumer Products Political & Public Affairs Travel & Leisure Are you confused?:  Are you confused? You should be ! Mature Markets:  Mature Markets North America Europe India Asia Pacific Rim Australia South Africa Iran?:  Iran? Five Major Factors:  Five Major Factors Knowledge People Technology Investment Reputation Challenge or Opportunity:  Challenge or Opportunity Both Set your sights on clear objectives Create a new history Educate the Country’s leaders Copy / Borrow / Imitate Ask for help & guidance. Twenty Years Ago:  Twenty Years Ago U. K. twenty years ago:  U. K. twenty years ago Annual Spend est. 80 million Latest Technology Fax Electric Typewriters Photocopiers Carbon Copies Media Relations There were no:  There were no Mobile Phones PC's Laptops Internet email Global Consultancies We were …...:  We were …... PRO’s Cheap or Free Advertising No Access to The Board Room Hard copy was delivered by hand Secondary occupations Few University Graduates How did things change?:  How did things change? Public Relations Market education and awareness Establishing Quality Standards by IPRA, IPR, PRCA, & etc….. Delivering quantifiable results Better informed clients & employers Understanding who is the customer? Important changes…..:  Important changes….. Professional Training Ethics and Codes of Professional Practice Develop Business Understanding Investment in technology and people Introduction of new services Opportunities “A wise man will make more opportunities than he will find” Francis Bacon 1561 - 1626 :  “A wise man will make more opportunities than he will find” Francis Bacon 1561 - 1626 Opportunities….:  Opportunities…. Downsizing in the media Direct / electronic access to the media Computerisation of the media Global access to the Global media Fracturing of the media Demand for news Identified specialisation's Current issues:  Current issues Managing Knowledge Consultancy Management Standards PR for PR Market Research and Evaluation On-line access to ALL audiences Professional Training People People:  People Key to success Creative Industrious Educated Knowledgeable Considerate The secret to finding good staff:  The secret to finding good staff EMPLOY NICE PEOPLE Important Milestones:  Important Milestones Increased literacy Electricity Print media Telecommunications Radio Television Atomic power Other Milestones...:  Other Milestones... Space travel Silicon chip Video The PC MS Dos Windows Satellite Communications And more….:  And more…. Solar Power Mobile Phones CD ROM Lap tops Internet Web sites Fibre optics All occurred in the past 110 years Majority in the last 40:  All occurred in the past 110 years Majority in the last 40 CHANGE IS THE SINGLE CONSTANT FACTOR:  CHANGE IS THE SINGLE CONSTANT FACTOR PR trends of the last 15 years:  PR trends of the last 15 years Global Campaigns Environmental Crisis Management Brands Management Corporate Affairs Financial & Investor Internal & Local Community More Trends:  More Trends Professional Development Training Ethical practices Board Room status Established criteria Mature Markets Evaluation And some more:  And some more PR is setting the business agenda Specialist talents / departments / companies Greater expectations Global performance World News Time / Email speak Sound bites Negatives:  Negatives Marginalised societies Believing one’s own press Forgetting to listen Forgetting to learn Believing there is “a new idea” Questions for each of us:  Questions for each of us Where will PR be in the corporate structure? What will we be doing? How will we do it? Who will be doing it? Will we / PR be the same? The Information Society:  The Information Society Information v Misinformation Multiple Audiences Employees, Consumers, Businesses, Society Global Brands demanding attention Influence over Local and Global events The P R management tool The Internet:  The Internet Internet 3300 days old Changed our lives for ever Organisation of communication Influencing how large corporations or small communities communicate Global audiences Access and ability to influence Text messaging The Internet:  The Internet Enables PR to establish dialogue with friends and critics Marketplace more competitive Ability to build global brands Great 21st Century brands Based on continuous 2 way dialogue The Audiences’ Expectations:  The Audiences’ Expectations Employees - Loyalty and Commitment Shareholders demanding more information Communities expect to know about local issues Increased Global Media scrutiny Sophisticated Companies understand The Exciting PR Opportunities:  The Exciting PR Opportunities Management of Corporate Reputation Based on continuous 2way dialogue Positive relationships with all stakeholders We have the opportunity to shape the future Our reliance upon some things will not change - :  Our reliance upon some things will not change - Knowledge People Technology Investments Reputation Some factors must improve:  Some factors must improve Education Recognition Influence Technocrats Ethical Standards Evaluation Factors to be aware of….:  Factors to be aware of…. Hard copy Electronic distribution Virtual Reality Open access to ROM libraries Traditional media Individual/personal market access Inter-active TV Personal Lifestyle issues….:  Personal Lifestyle issues…. Co-coon-ing Wilderness-ing Tele-working Language replaced by terminology Split between Globe and Regional Fewer Media owners Increased demand for information Negative issues….:  Negative issues…. Concentration of Media Power Ability to manage campaigns restricted Competition will increase Integrity challenged Knowledge control Loss of National/Regional identities Information overload The Challenge of Change:  The Challenge of Change Meet the challenge Manage change Willingness to learn Continue to innovate Recognise new opportunities Control our own future Public Relations people must become more user friendly and customer focused!:  Public Relations people must become more user friendly and customer focused! We have to::  We have to: Understand Corporate life Deliver best business practice Be better than other professionals Become leaders Contribute at the highest level Establish the value of a corporate reputation Six Points of Best Practice:  Six Points of Best Practice 1. Face reality as it is, not as it was or as you wish it were.:  1. Face reality as it is, not as it was or as you wish it were. 2. Be candid with everyone:  2. Be candid with everyone 3. Don’t Manage - Lead:  3. Don’t Manage - Lead 4. Change before you have to:  4. Change before you have to 5. If you do not have a competitive advantage - don’t compete:  5. If you do not have a competitive advantage - don’t compete 6. Control your own destiny or someone else will:  6. Control your own destiny or someone else will Remember:  Remember Knowledge is power Public Relations is not a science It is basic common sense Think simple / think lateral Learn continuously There is no such thing as a New Idea Remember:  Remember Establish your own reputations Manage your reputations The one constant is change Establish and practice ethical integrity Exceed your expectations Travel beyond your abilities “Knowledge Power”:  “Knowledge Power” Iranian Public Relations Conference:  Iranian Public Relations Conference The Global Dynamics of Public Relations in the 21st Century Presented by Professor Tony Meehan Teheran November 2005

Add a comment

Related presentations

Related pages

The Future of OPEC Fuel Oil Supply and Demand, 2005-2025 ...

... 2016 /PR Newswire UK/ -- The Future of OPEC Fuel Oil Supply and Demand, 2005-2025: ... November 7, 2016 /PRNewswire/ -- ...
Read more

The Future of OPEC Fuel Oil Supply and Demand, 2005-2025 ...

... November 7, 2016 /PRNewswire/ -- The Future of OPEC Fuel Oil Supply and Demand, 2005-2025: ... Looking to send a news release with PR Newswire?
Read more

Iranian presidential election, 2005 - Wikipedia

Iranian presidential election, 2005; ... the previous President of Iran, stepped down on 2 August 2005, ... (November 2010)
Read more

U.S.-India Bilateral Agreements in 2005

Many also voiced concerns about I ndia’s relations with Iran and the ... gov/p/sa/rls/pr/2005/49763 ... India Bilateral Agreements in 2005
Read more

The Future of OPEC Fuel Oil Supply and Demand, 2005-2025 ...

... November 7, 2016 /PRNewswire ... Research and Markets has announced the addition of the "The Future of OPEC Fuel Oil Supply and Demand, 2005- 2025: ...
Read more

The Future of OPEC Fuel Oil Supply and Demand, 2005-2025 ...

... November 7, 2016 /PRNewswire ... Research and Markets has announced the addition of the "The Future of OPEC Fuel Oil Supply ... 6 Iran LPG Production ...
Read more

List of missions to the Moon - Wikipedia

... manned missions to the Moon were conducted by the United States ... Conducted technology demonstration for future planetary ... (2005). References ...
Read more

James E. Grunig - UMD Department of Communication

James E. Grunig Vitae ... Iran, November 16, 2005. Lloyd Dennis Award for Distinguished Leadership in Public Affairs ... PR Week, listed as one of Top ...
Read more

The Paris Agreement and Iranian Nuclear Case by Satyabrat ...

The Paris Agreement and Iranian Nuclear Case. ... on 14 November 2004 at Paris, Iran notified the IAEA that it ... option at least for the immediate future.
Read more