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Future of new media

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Information about Future of new media
Technology

Published on February 16, 2014

Author: sgajwani

Source: slideshare.net

Description

Presentation at NASSCOM India Leadership Forum - Feb 13 2014 - Mumbai
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FUTURE OF NEW MEDIA Satyan Gajwani @satyangajwani

45,000,000 monthly unique visitors the largest Indian digital group TIMES INTERNET Google Analytics

1,000,000,000 monthly page views TIMES INTERNET comScore

TIMES INTERNET

4 THINGS YOU NEED TO KNOW

1. ADS ARE CHANGING

MORE CHOICES, LESS TIME

SMARTER ADS

ü  Homepage interstitial innovation ü  10 MM impressions + all users who clicked the innovation - show a banner for <5 times in next 30 days; all major sites in India + target gadget lovers, gamers on Times Network and Facebook news feed + target gadget lovers on their mobiles, whenever they are within 1km of a mall SMARTER ADS

ADS YOU HATE

ADS YOU LOVE

ADS YOU LOVE

1. ADS ARE CHANGING PRETTY GOOD DOESN’T CUT IT

2. MOBILE IS THE NEW PC >

35% of visits = 48% of pages viewed MORE, FASTER

Average time on Mobile 1 = 3 Average time on Web SHORT BUT FREQUENT

Rank #1 #2 #3 #4 #5 #6 #15 #20 #24 #33 #37 #39 #44 City Varanasi Palakkad Visakhapatnam Solapur Nanded Vadodara Srinagar Hyderabad Bangalore Mumbai New  Delhi Thane Gurgaon Mobile  Engagement  Index 2.40 1.95 1.95 1.79 1.73 1.62 1.32 1.11 1.01 0.95 0.87 0.85 0.74 Web  Engagement  Index 0.80 0.51 0.75 0.80 0.82 1.08 0.68 0.87 1.00 1.16 0.98 0.90 1.22 HIGHER ENGAGEMENT IN TIER 2s

Mobile visits peak late evenings Web visits peak during the day TIMING MATTERS

A DAILY HABIT

ALL ABOUT SPEED

2. MOBILE IS THE NEW PC >

3. YOU DON’T OWN YOUR BRAND

HONEST SLOGANS

HONEST SLOGANS

HONEST SLOGANS

A BAD VIRAL

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

SAVE THE WHALES

HAVE A LITTLE FUN

3. YOU DON’T OWN YOUR BRAND SO BE REAL AND LET GO!

4. YOUR BRAND: THE NEXT MEDIA CO

A SIMPLE PROCESS

BLURRED LINES

4. YOUR BRAND: THE NEXT MEDIA CO

THE FUTURE OF NEW MEDIA? SMART

THE FUTURE OF NEW MEDIA? FAST

THE FUTURE OF NEW MEDIA? IMPULSIVE

THE FUTURE OF NEW MEDIA? REAL

THE FUTURE OF NEW MEDIA? YOU

Thanks for listening, @satyangajwani

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