Future of Marketing The Cloud - John fearon, DropMySite

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Information about Future of Marketing The Cloud - John fearon, DropMySite

Published on November 14, 2013

Author: Resellerclub

Source: slideshare.net


Future of Marketing The Cloud - John fearon, DropMySite

Future of marketing the cloud John Fearon Founder of Dropmysite

Cloud Storage to grow 4x in 3 Years

Cloud revenues to grow 6x in 7 years

SaaS has better ROI 70% better *The hosted services could offer increasing benefits over time without a proportional increase in costs.

US losing its dominance

Mobile dominates in Asia

India and SEA are growing

Many payment options in Asia

Asia-Pacific storage regulations create opportunity Outdated data Outdated data privacy laws privacy laws Lacking IP Lacking IP protection protection Privacy law will Privacy law will only begin in only begin in 2014. 2014. Confusion on what laws are Confusion on what laws are applicable on the storage of applicable on the storage of data data Weak laws on Weak laws on data sovereignty data sovereignty and data centre and data centre risk risk

What hosting providers compete on

Competing on price is a race to the bottom

Better to compete on Brand & Relationships

Language is a huge opportunity http://www.internetworldstats.com/stats3.htm

Top search engines in APAC Oxford University, Internet” Age of Empires” http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires

Non-English speaking countries are top users of Google Source: ComScore Insights

Top Social Networks in APAC

Many languages growing faster on Facebook than English

Be consistent in your messaging

Asia is about relationships

Asian incumbents need stay ahead

Dropmysite works with resellers

A global leader based in Asia Languages supported: English Hindi Korean Traditional Chinese Thai Bahasa Indonesia Japanese Spanish Simplified Chinese

Get in contact • Dropmysite & Dropmyemail API available • Please visit our booth at G11 • www.Dropmysite.com

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