Published on October 20, 2009
The brave new world of eCRM
Is email dead?
Did Microsoft kill it? fixoutlook.org
Actually email is surprisingly popular Opt-in email Non-opt-in email Source: Dynamic Logic's AdReaction 5 Survey, n=357 UK respondents, fielded Sept 2007
And it works very well “In 2008, email marketing generated $45.06 for every dollar spent on it.” DMA, Power of Direct, October 2008
Email is changing My client’s email client report, July 2009
More mobile, less Microsoft My email contact list, 2009
And more of it… 2009 2010 2011 2012 2013 Source: radicati.com, Email Statistics Report, 2009-2013
Email’s new friends… Twitter Facebook messaging RSS Google Wave
Not as different as we might hope! Slight bias to women Bit younger Bit better educated Bit poorer
Who likes this book?
RSS = quicker and better than email newsletters
Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Which channels will consumers prefer?
Why not ask them!
How this might work RSS Blog posts Blog post Blog post Facebook Email alert Weekly Email Monthly email Blog post Twitter Now One month
What about Google Wave?
Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Will it fit somewhere round here? Google Wave
The future - on demand widgetised customer service Product photos Availability Map Product rating Feedback Related products Delivery tracking Address validation Credit card validation
Thank you twitter.com/miketeasdale
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ECRM’s Content Gateway provides actionable insights and information to help buyers, sellers, marketers and merchandisers do business better.
ECRM Future and Past Conferences. Future / Past Conferences for the European Conference on Research Methods
The missing link in e-business is e-service, and vendors and enterprises are racing to provide it. To be useful, e-service must be part of a complete e-CRM ...
E-Customer Relationship Management ECRM is the latest paradigm in the in the world of Customer Relationship currently demanding and anticipate what they ...
Cook up a Bright Future in Customer Relationship Management… by passing the Grandma Test!“Follow Grandma Sally’s Traditional Recipes to bring in ...
The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and ...
1. In 2012 and continuing into 2013, I believe businesses will start to explore new dynamics of CRM beginning with the Customer Influence Factor (I.F.).
ECRM® MarketGate™ Retail Forms Assistant significantly streamlines the sales process by enabling users to automatically load product, ...
Innerhalb der digitalen Welt spielt der gesamte Bereich “E-Mail-Marketing” hierbei nach wie vor eine zentrale Rolle.