Future of eCRM

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Information about Future of eCRM
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Published on October 20, 2009

Author: asprilla

Source: slideshare.net

Description

Email is the unsung workhorse of digital marketing, doing all the heavy lifting whilst others take the credit. But is email now under threat from new social media comms tools like Twitter? What does the future look like for eCRM?

The brave new world of eCRM Mike Teasdale Harvest Digital

Is email dead?

Did Microsoft kill it? fixoutlook.org

Actually email is surprisingly popular Opt-in email Non-opt-in email Source: Dynamic Logic's AdReaction 5 Survey, n=357 UK respondents, fielded Sept 2007

And it works very well “In 2008, email marketing generated $45.06 for every dollar spent on it.” DMA, Power of Direct, October 2008

Email is changing My client’s email client report, July 2009

More mobile, less Microsoft My email contact list, 2009

And more of it… 2009 2010 2011 2012 2013 Source: radicati.com, Email Statistics Report, 2009-2013

Email’s new friends… Twitter Facebook messaging RSS Google Wave

Not as different as we might hope! Slight bias to women Bit younger Bit better educated Bit poorer

Who likes this book?







Facebook Group

RSS = quicker and better than email newsletters

Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Which channels will consumers prefer?

Why not ask them!

How this might work RSS Blog posts Blog post Blog post Facebook Email alert Weekly Email Monthly email Blog post Twitter Now One month

What about Google Wave?

Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Will it fit somewhere round here? Google Wave







The future - on demand widgetised customer service Product photos Availability Map Product rating Feedback Related products Delivery tracking Address validation Credit card validation

Thank you twitter.com/miketeasdale

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