Future of eCRM

50 %
50 %
Information about Future of eCRM

Published on October 20, 2009

Author: asprilla

Source: slideshare.net


Email is the unsung workhorse of digital marketing, doing all the heavy lifting whilst others take the credit. But is email now under threat from new social media comms tools like Twitter? What does the future look like for eCRM?

The brave new world of eCRM Mike Teasdale Harvest Digital

Is email dead?

Did Microsoft kill it? fixoutlook.org

Actually email is surprisingly popular Opt-in email Non-opt-in email Source: Dynamic Logic's AdReaction 5 Survey, n=357 UK respondents, fielded Sept 2007

And it works very well “In 2008, email marketing generated $45.06 for every dollar spent on it.” DMA, Power of Direct, October 2008

Email is changing My client’s email client report, July 2009

More mobile, less Microsoft My email contact list, 2009

And more of it… 2009 2010 2011 2012 2013 Source: radicati.com, Email Statistics Report, 2009-2013

Email’s new friends… Twitter Facebook messaging RSS Google Wave

Not as different as we might hope! Slight bias to women Bit younger Bit better educated Bit poorer

Who likes this book?

Facebook Group

RSS = quicker and better than email newsletters

Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Which channels will consumers prefer?

Why not ask them!

How this might work RSS Blog posts Blog post Blog post Facebook Email alert Weekly Email Monthly email Blog post Twitter Now One month

What about Google Wave?

Facebook group messaging RSS IM / chat VoIP Twitter More interactive Lessinteractive Email Call centre Direct mail Will it fit somewhere round here? Google Wave

The future - on demand widgetised customer service Product photos Availability Map Product rating Feedback Related products Delivery tracking Address validation Credit card validation

Thank you twitter.com/miketeasdale

Add a comment

Related presentations

Boat chandlery

Boat chandlery

October 26, 2014

http://ecommerce-for-business.com/shackles-boats-theboatonlinestore/ We offer a ...

http://vendere-su-internet.com/shackles-for-boats-from-theboatonlinestore/ Moori...

Silver bar!

Silver bar!

October 21, 2014

Pretty similar to gold bars are these silver slabs. Silver is considered as the mo...

Gold coin prices!

Gold coin prices!

October 21, 2014

If you are an investor of gold bars and coins, one of the major things that you ou...

CyberSecurity's social media stats for one week as of Oct 21st 2014

CyberSecurity's social media stats for one week as of Oct 28th 2014

Related pages

ECRM- A Better Way To Do Business™

ECRM’s Content Gateway provides actionable insights and information to help buyers, sellers, marketers and merchandisers do business better.
Read more

ECRM Future and Past - academic-conferences.org

ECRM Future and Past Conferences. Future / Past Conferences for the European Conference on Research Methods
Read more

The Future of E-Service Is E-CRM - Gartner

The missing link in e-business is e-service, and vendors and enterprises are racing to provide it. To be useful, e-service must be part of a complete e-CRM ...
Read more

The Future of eCRM | Many PPT

E-Customer Relationship Management ECRM is the latest paradigm in the in the world of Customer Relationship currently demanding and anticipate what they ...
Read more

The Future of eCRM - Grandma Test - scribd.com

Cook up a Bright Future in Customer Relationship Management… by passing the Grandma Test!“Follow Grandma Sally’s Traditional Recipes to bring in ...
Read more

ECRM - Wikipedia

The eCRM or electronic customer relationship management encompasses all the CRM functions with the use of the net environment i.e., intranet, extranet and ...
Read more

Future of eCRM – Social CRM | Flat World Business

1. In 2012 and continuing into 2013, I believe businesses will start to explore new dynamics of CRM beginning with the Customer Influence Factor (I.F.).
Read more

ECRM® EPPS Calendar: Upcoming meetings between Buyers and ...

ECRM® MarketGate™ Retail Forms Assistant significantly streamlines the sales process by enabling users to automatically load product, ...
Read more

ECRM & E-Mail Marketing - refuture.digital

Innerhalb der digitalen Welt spielt der gesamte Bereich “E-Mail-Marketing” hierbei nach wie vor eine zentrale Rolle.
Read more