Future of Contact Importers

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Information about Future of Contact Importers

Published on February 2, 2008

Author: streety

Source: slideshare.net

Description

The approaches used by social netowrks to import contacts from hotmail etc need to evolve

The future of contact importers Jonathan Street, http://torrentialwebdev.com

 

 

Bad Practice Security nightmare Permission to contact?

Security nightmare

Permission to contact?

Driving Social Networks Retention Users stick around Viral Growth Users tell their friends

Retention

Users stick around

Viral Growth

Users tell their friends

 

During signup Users supply their webmail account credentials Social network fetches contacts Friends contacted

Users supply their webmail account credentials

Social network fetches contacts

Friends contacted

Two groups of friends Those already on the site Those who are not RETENTION GROWTH

Those already on the site

Those who are not

Retention Pull in details from other social networks Join the dots

Pull in details from other social networks

Join the dots

Microformats

Easy – just need a link Are users really who they claim to be?

Easy – just need a link

Are users really who they claim to be?

Growth Get Active – Make Contact Facebook Apps OpenSocial? Email reigns supreme

Get Active – Make Contact

Facebook Apps

OpenSocial?

Email reigns supreme

Facebook wordlwide : ~ 43 million?

The contacts, and nothing but the contacts

The contacts, and nothing but the contacts

3 rd party Login page 3 rd party consent page Social Network Social network with contacts importer

Authentication AOL OpenAuth Google AuthSub Yahoo BBAuth OAuth Facebook

Authentication

AOL OpenAuth

Google AuthSub

Yahoo BBAuth

OAuth

Facebook

Contacts (emails) ‏ Windows Live Contacts API

Contacts (emails) ‏

Windows Live Contacts API

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