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Future of Communications from Affiliate Manager to Affiliate

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Information about Future of Communications from Affiliate Manager to Affiliate
Business & Mgmt

Published on December 6, 2008

Author: Cumbrowski.com

Source: slideshare.net

Description

Tradeshow Panel Presentation by Carsten Cumbrowski at eComXpo 10/2006 - Resources and Slides
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Future Communications from Affiliate Manager to Affiliate presented by Carsten Cumbrowski at eComXpo October 24-26, 2006

Future Communications

from Affiliate Manager to Affiliate

presented by Carsten Cumbrowski at eComXpo October 24-26, 2006

Classic Forms of Communication Website (Own Website or Network) Email (Individual Email and Bulk Mailer) Phone, Cell Phone, Voice Mail Fax (rarely in use today, Signed Contract, W9)

Classic Forms of Communication

Website (Own Website or Network)

Email (Individual Email and Bulk Mailer)

Phone, Cell Phone, Voice Mail

Fax (rarely in use today, Signed Contract, W9)

Type of Information provided General Merchant and Program Information Terms, Commission Structure etc. Merchant or Program News Links, Banners, Creative's Coupons, Promotions Product Links Reporting Data

Type of Information provided

General Merchant and Program Information

Terms, Commission Structure etc.

Merchant or Program News

Links, Banners, Creative's

Coupons, Promotions

Product Links

Reporting Data

Some of the Notorious Problems Affiliate Email Inboxes are flooded A lot of Emails remain unread No time to visit the Merchants site or even the Networks periodically Provide Information to Affiliates when they need it!

Some of the Notorious Problems

Affiliate Email Inboxes are flooded

A lot of Emails remain unread

No time to visit the Merchants site or even the Networks periodically

Provide Information to Affiliates

when they need it!

New and Emerging Methods of Communication and Content Delivery Blogs and RSS Feeds Instant Messenger vs. Email or Phone Product Data Feeds Coupon Data Feeds Reporting Data Feeds

New and Emerging Methods of

Communication and Content Delivery

Blogs and RSS Feeds

Instant Messenger vs. Email or Phone

Product Data Feeds

Coupon Data Feeds

Reporting Data Feeds

Blogs/RSS Feeds and their Advantages generally inexpensive generally easy to setup easy to use (WYSIWYG Editors, CMS) automatically generated feed (ATOM or RSS), to which affiliates can subscribe to via feed reader software or Email (special service*) * Use Feedburner to format the Feed and allow Email Subscription for the Affiliates that still prefer Email.

Blogs/RSS Feeds and their Advantages

generally inexpensive

generally easy to setup

easy to use (WYSIWYG Editors, CMS)

automatically generated feed (ATOM or RSS), to which affiliates can subscribe to via feed reader software or Email (special service*)

* Use Feedburner to format the Feed and allow Email Subscription for the Affiliates that still prefer Email.

Classic Product Datafeeds Usually Delimited Text Format, some also use XML Format for the Product Feed Files Common Network Product Datafeeds Commission Junctions Product Datafeeds Linkshare Merchandiser Service Performics FeedLabs sm ShareASale Product Datafeed .

Classic Product Datafeeds

Usually Delimited Text Format, some also use

XML Format for the Product Feed Files

Common Network Product Datafeeds

Commission Junctions Product Datafeeds

Linkshare Merchandiser Service

Performics FeedLabs sm

ShareASale Product Datafeed

.

Classic methods for delivering Links Code, Banners, Creative's, Coupons and Promotions to Affiliates Email (Newsletter) Own Website or Network Website Coupons are probably the main reason for Affiliate Emails being sent out by AMs to their Affiliates. Remember the Inbox Problem? Coupon Feeds are relatively new but already widely in use today and growing.

Classic methods for delivering

Links Code, Banners, Creative's, Coupons

and Promotions to Affiliates

Email (Newsletter)

Own Website or Network Website

Coupons are probably the main reason for Affiliate Emails being sent out by AMs to

their Affiliates. Remember the Inbox Problem?

Coupon Feeds are relatively new but already

widely in use today and growing.

Reporting Data Access via Feed Feeds for Reporting Data are still not very common today The exception (Big Networks) is Commission Junction who provides optional Reporting Data Access via FTP, Transaction and Commission Report Data (If you already have access to the product feeds via FTP, contact regarding the reporting Feeds)

Reporting Data Access via Feed

Feeds for Reporting Data are still not very common today

The exception (Big Networks) is Commission Junction who provides optional Reporting Data Access via FTP, Transaction and Commission Report Data (If you already have access to the product feeds via FTP, contact regarding the reporting Feeds)

The Future: Existing Affiliate Web Services Amazon Web Services (AWS) eBay Web Services Commission Junction Web Services Linkshare Link Locator Service Web Services

The Future:

Existing Affiliate Web Services

Amazon Web Services (AWS)

eBay Web Services

Commission Junction Web Services

Linkshare Link Locator Service

Advantages and Benefits of Web Services Real Time Information on Demand Standardized Interface Supported Automatically by more and more platforms Simplified Distribution Method (http) No FTP No Files to Transfer from Computer A to Computer B Dynamic Queries Bi-Directional

Advantages and Benefits of Web Services

Real Time Information on Demand

Standardized Interface

Supported Automatically by more and more platforms

Simplified Distribution Method (http)

No FTP

No Files to Transfer from Computer A to Computer B

Dynamic Queries

Bi-Directional

Usage of Web Services Real-Time Queries to Merchant Product DB Product Information Look-ups Price Requests (Price Comparison) Coupon/Promotion Request (per Product/Category/Site etc.) Providing Reporting and Statistical Data Dynamically And a lot more …

Usage of Web Services

Real-Time Queries to Merchant Product DB

Product Information Look-ups

Price Requests (Price Comparison)

Coupon/Promotion Request (per Product/Category/Site etc.)

Providing Reporting and Statistical Data Dynamically

And a lot more …

Affiliate Managers your job includes providing: Documentation of Feeds, Web Services Different Types of Documentation for different Types of Affiliates Sample Source Codes Data Structure and Format Documentations Links to Tools and Resources Tutorials and How-to Guides Educate Affiliate about the Benefits using the new Technologies Embrace the new Technologies when they make sense and everybody’s life easier!

Affiliate Managers your job includes providing:

Documentation of Feeds, Web Services

Different Types of Documentation for different Types of Affiliates

Sample Source Codes

Data Structure and Format Documentations

Links to Tools and Resources

Tutorials and How-to Guides

Educate Affiliate about the Benefits using the new Technologies

Embrace the new Technologies when they make sense

and everybody’s life easier!

 

Closing Words. Affiliate Managers don’t bite! Get Access to: Additional information and details for the products and services mentioned in this presentation the PowerPoint slides of this presentation (Download) Large amount of additional resources to this and other topics ... and more. Visit: http://Cumbrowski.com/eComXpo2006 Thank you Carsten Cumbrowski Skype #: ccumbrowski Email: [email_address] Web: http://www.Cumbrowski.com

Closing Words. Affiliate Managers don’t bite!

Get Access to:

Additional information and details for the products and services mentioned in this presentation

the PowerPoint slides of this presentation (Download)

Large amount of additional resources to this and other topics

... and more. Visit:

http://Cumbrowski.com/eComXpo2006

Thank you

Carsten Cumbrowski Skype #: ccumbrowski

Email: [email_address] Web: http://www.Cumbrowski.com

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