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future group

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Published on September 15, 2009

Author: shivpal

Source: authorstream.com

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Slide 1: Founded by—Mr.Kishore Biyani(M.D & CEO of group) Incorporated in 1987(as Manz wear pvt. Ltd) Headquarter—Mumbai Diversified Business>>Retail as flagship sector Employees more than 80,000 people 1.3million sq.ft of retail space FUTURE GROUP : FUTURE GROUP BY—SHIVPAL SINGH(ITM,NAVI MUMBAI) ABOUT KISHORE BIYANI : ABOUT KISHORE BIYANI King of India’s Retail Graduated in commerce from HR college , Mumbai Belongs to business family(cloth trading) From manufacturing to retail Retailer by Karma but nationalist by Dharma Slide 4: VISION Deliver everything,everywhere,everytime to every Indian consumers in the most profitable manner. MISSION We will be the trendsetters in evolving delivery format CORE VALUE Indian-ness CORPORATE CREDO Re-write rules and retain values The Future Group operates through six verticals :» : The Future Group operates through six verticals :» Future Retail –covering retail business »Future Capital –catering to financial products & services »Future Brands –managing all the brands owned or managed by group companies »Future Space –managing real estate business »Future Logistics –managing supply chain and distribution »Future Media –developing and managing retail media space. Deconstructing India : Deconstructing India Probably the most heterogeneous country in the world Diverse cultures & traditions 1000’s of communities, languages & dialects Choices change every 100 kms Solutions need to change every 100 kms so............................... WHAT BIYANI SAW??????? : WHAT BIYANI SAW??????? “ FUTURE GROUP ” FUTURE GROUP FOR?? : FUTURE GROUP FOR?? Strategies…….to success…… : Strategies…….to success…… ‘Mind to Market’ ‘To be heard, you need to shout louder than rest’ ‘Rewrite rules of the game’ ‘Merchandise Driven’ Keeping family income in mind Understanding customer behavior No forecasting Size Killing Rumours STORE LOCATIONS. : STORE LOCATIONS. Initially identifies future potential development areas. Acquires such areas at an early phase before the real estate value booms. Located at high traffic areas. Designed to look crowded. Online trading. KILLER RECESSION : KILLER RECESSION Deferred IPO Revenue Target are 6 month late:Rs30,000 cr revenue target of 3yr Falling short by 1 million sq ft space :target was 4 million sq ft Halved its expansion Pace of store opening has declined Future of Group ‘‘ creating f uture with present in mind’ : Future of Group ‘‘ creating f uture with present in mind’ Targeting ‘NETIZENS’ by e-retailing Expanding in North-Eastern states Planning to sell its private labels to kirana stores in rural and sub-urban areas More KB fair price store& Aadhara in towns and villages Wholesale distribution business Slide 13: Pantaloon retail (India ) limited, is India’s leading retailer that operates multiple retail formats in both the value & lifestyle segment of the Indian consumer market. Headquartered in Mumbai , the company operates over 12 million square feet of retail space. It has about 1000 stores across 71 cities in India & employs over 30,000 people. Pantaloon retail came into existence in the year 1987. Slide 14: The various formats under pantaloon retail:- Slide 15: FORMATS UNDER PANTALOON RETAIL The group’s flagship company pantaloon retail operates a clutch of formats :- pantaloon- a chain of fashion. destination Big bazaar- a supermarket chain. Central- a chain of seamless destination malls. Futurebazaar.com– online shopping portal. Home town – a large format home solutions store. Collection I – selling home furniture products. E zone – electronics segment. Food bazaar - daily usable edibles like grains ,vegetables , fruits etc. Slide 16: The other brands under Pantaloon retail are-brand factory , electronics bazaar , furniture bazaar , planet sports and sportswear formats , depot , KB ‘s fairprice , shoe factory, lee cooper .staples , etc . Slide 17: PANTALOON CENTRAL FOOD BAZAAR E ZONE FUTUREBAZAAR.COM HOME TOWN HOME SOLUTIONS BRAND FACTORY STAR & SITARA Slide 18: MAJOR ACHIEVEMENTS OF PANTALOON RETAIL Chosen as International Retailer for the year -2007. Chosen as emerging market retailer of the year 2007. Best employers in India (rank 14) in the Hewitt best employers survey -2007. Best managed company in India ( mid cap) for the year 2006. Slide 19: GROWTH IN RECENT YEARS OF PANTALOON RETAIL Total Revenues(FY08)– Rs.5840 crores BIG BAZAAR : BIG BAZAAR The hypermarket chain was introduced in India in 2001 by Pantaloon Retail(India ) Limited.The first store was established in Kolkata. Store was launched to meet the aspirations of middle class. Within a span of 2yrs store added food bazaar and gold bazaar in its range of offering. 1.Product mix : 1.Product mix Slide 24: PSYCHOLOGICAL PRICING TIME PRICING VALUE PRICING Marketing strategy : Marketing strategy GUERRILLA MARKETING : GUERRILLA MARKETING Promotion : Promotion Below line promotion Above line promotion Coupon, discount,more of the product at normal price, gift with purchase, competition, and prizes, money back offer,exchange offer,special occasion . Big bazaar in association with star india pvt. Ltd has launched a collection of designer ethnic wear under the brand “Star parivaar” Giving advertise in news paper, tv, internet(own website which gives online shopping service) Partnership with big-fix, big FM92.7 JUNK SWAP OFFER BRAND ENDORSEMENT Future strategy of Big Bazaar : Future strategy of Big Bazaar Slide 29: AB GHAR CHALANA KITNA AASAAN 29 Slide 30: 30 PROFILE : PROFILE Food Bazaar is a chain of large supermarkets with a difference. CEO of Food Bazaar is Sadashiv Nayak. Food Bazaar has a blend of both western and Indian cultures put together to give complete satisfaction. Food Bazaar invites you for a shopping experience unique for its ambience. The best of everything is offered with a seal of freshness and purity. FOOD BAZAAR OUTLETS : FOOD BAZAAR OUTLETS In Mumbai: Mumbai Central. Lower Parel. Vile Parle. Mulund. Goregaon. Vashi. Andheri. Thane. Kharghar….And Many More. 32 FOOD BAZAAR OUTLETS : FOOD BAZAAR OUTLETS In India: Vishakapatnam. Vijaywada. Vadodara. Udupi. Surat. Saket. Noida. Paniput. Pimpri. Secundarabad…..and many more. 33 FOOD BAZAAR PRODUCTS : FOOD BAZAAR PRODUCTS 34 FOOD BAZAAR PROMOTIONAL OFFERS : FOOD BAZAAR PROMOTIONAL OFFERS NEW MARKETING STRATEGIES FOR FOOD BAZAAR : NEW MARKETING STRATEGIES FOR FOOD BAZAAR Food Bazaar is planning to launch its private labels for high margins and price sensitive products such as tea, salt, oil and spices. Main reason for this step is to get rid of overhead costs. Already three varieties of tea are launched ‘Assam best CTC Chai’ ‘Kadak Chai’ and ‘Mumri Premium Chai’. Food Bazaar also planning to provide private labelled low sodium salt at par with other branded iodised salts. Focussing on strong indian brands across categories such as FMCG,household consumer durables,electronics and apparels. CENTRAL : CENTRAL Shop, Eat and Celebrate Slide 38: It is based on the concept of “ One Stop Shop”. Is a showcase, seamless mall and the first of its kind in India. Launched in May 04 at Bangalore . Offers everything for the urban aspirational shopper to shop, eat and celebrate. Ensure the best brands in the Indian market are made available to the discerning Indian customer. Slide 39: CENTRAL OUTLETS Mumbai, Banglore, Delhi, Gurgaon Noida, Pune, Chennai, Hyderabad, Faridabad Kolkata , Indore Jaipur Kanpur Ghaziabad Agra And many more to come ……………….. Slide 40: Central houses over 500 brands across categories, such as apparel, footwear and accessories for women, men, children and infants, apart from a whole range of Music, Books, Coffee Shops, Food Courts, Super Markets (Food Bazaar), Fine Dining Restaurants, Pubs and Discotheques. The mall also has a separate section for services such as Travel, Finance, Investment, Insurance, Concert/Cinema Ticket Booking, Bill Payments and other miscellaneous services. Slide 41: In a short span of its existence Central has revolutionized and redefined the shopping experience in India. At Central, customers no longer only shop, they get SHOP-ATAINED :  CENTRAL used to come up with different offers Their HAPPINESS SALE is very popular among people. Great offers on over 150 apparels. E-ZONE : E-ZONE EXPERIENCE ELECTRONICS. E-ZONE PROFILE : E-ZONE PROFILE E-zone Was Established In 2005 Keeping The Competances And Ethics Of India. Part Of Home Solution Retail(india) Ltd. The Current CEO of E-zone And Electronics Bazar Is Mr. Manoj Kumar The Service At E-zone Will Be Unparalleled. E-zone Has 28 Stand Alone And 12 Shop-in-shop Outlet Across India. E-zone Is Not Only About Show Casing The Electronics Product And Gadgets But Providing A Complete Shoping Experience Through “Touch And Feel”. E-ZONE PRODUCTS : E-ZONE PRODUCTS Has More Than 250 Brands And Over 600 Products. Over A Wide Range Products Like Computers, laptops,handy Cam Etc. Also Offer Entertainment And Home Products Like Tv’s Home Theatre System, washing Machine Etc. The Market Price And The E-zone Price Varies A Lot Along With Various Gift Offers Available . Provide One Of The Country’s Best Customer Service Through E-care, A Special Post Purchase Customer Service Support. MARKETING STRATEGY : . Branded Indian as well as international products, along with co-creation like “SACH” which is a venture with Sachin Tendulkar. Organize e-zone gizmos week to promote new gadgets and gizmos. The group brought on board professionals with vast experience in building brands. The motive is to move India in the 21st century in the most comfortable and easiest manner. MARKETING STRATEGY THANK YOU : THANK YOU Any Queries????..... : Any Queries????.....

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