Fundraising on Facebook: A Case-Study on Cause-Related Marketing

33 %
67 %
Information about Fundraising on Facebook: A Case-Study on Cause-Related Marketing

Published on July 9, 2008

Author: jcolman



A case study of cause-related marketing (CRM) as a method of fundraising and building general support and awareness for nonprofits marketing themselves on Facebook.

The Nature Conservancy is working with the developers of the (Lil) Green Patch application to donate a share of their advertising revenue to support the Conservancy's Adopt an Acre program, protecting rainforests in Costa Rica. Donations to the Conservancy are made via the Causes application on Facebook, an innovative method that builds trust and accountability for users of the (Lil) Green Patch application, who never have to leave Facebook to see that their use of the application clearly makes a difference.

Due to (Lil) Green Patch's support, The Nature Conservancy's Facebook Cause has raised over $36,000 to data while attracting over 20,000 total members.

This presentation will be given as part of the "Web 2.0 and Social Networks - Are We There Yet?" panel session at the AFP/DMAW "Bridge to Integrated Marketing & Fundraising" conference in Washington, DC on July 24, 2008. Learn more about the 2008 Bridge conference at

The panel will be moderated by Eric Rardin of and will also include Marie Michelson of Greenpeace as well as Sarosh Syed of Save Darfur Coalition.

You can learn more about Jonathon Colman at

Add a comment

Related presentations

Presentación que realice en el Evento Nacional de Gobierno Abierto, realizado los ...

In this presentation we will describe our experience developing with a highly dyna...

Presentation to the LITA Forum 7th November 2014 Albuquerque, NM

Un recorrido por los cambios que nos generará el wearabletech en el futuro

Um paralelo entre as novidades & mercado em Wearable Computing e Tecnologias Assis...

Microsoft finally joins the smartwatch and fitness tracker game by introducing the...

Related pages

Fundraising on Facebook: A Case-Study on Cause-Related ...

... A Case-Study on Cause-Related Marketing. Home » Links » inva ... css drupal facebook firefox google google analytics how to htaccess mac mobile ...
Read more

Cause-Related Marketing | PR Watch

Marketing; Cause-Related Marketing. ... Facebook Twitter RSS. Get Breaking News and Alerts! Center for Media and Democracy • Madison, Wisconsin • ...
Read more

Cause-related marketing - WPP

Cause-related marketing – case studies. Campaign: American Express Members ... The Glee campaign generated 49,000 new Facebook fans in one week alone ...
Read more

5 Successful Facebook Marketing Campaigns - Case Studies

Here are five of some of the successful Facebook marketing campaigns achieved by companies using their tools. Facebook Marketing Case Study #1.
Read more

Facebook Business

Facebook for Business Website ... Keep up with new Facebook marketing products and features and the materials that show you how to ...
Read more

Success Stories about Facebook ... - Facebook for Business

Get the latest news for advertisers and more on our Facebook for Business Page. Facebook Blueprint: ... Marketing Objectives; Drive Online Sales;
Read more

Fundraising Case Studies & Success Stories | MobileCause

Fundraising Case Studies and Success Stories. Each fundraising case study is a success story that ... Young and Brave raised $700,000 with marketing and ...
Read more

Effects of Cause Related Marketing in Fundraising - IJSSE

Read more

Fundraising | LinkedIn

Fundraising. Fundraising involves developing campaigns, creating media, and coordinating events in order to raise funds for a cause or organization.
Read more