Published on March 11, 2014
Helping nonprofits with Fundraising Murals
Who We Are Started in 2006 Was originally a side project making tile murals and accent tiles for homes and businesses In 2009 a nonprofit approached us with the idea and in 2010 we did a few tile murals recognizing their donors In 2013 a nonprofit consultant suggested we focus on not only making murals for nonprofits but also on raising the money for the nonprofits by getting sponsors for all of the
How It All Works A nonprofit determines they need a certain amount of money for something That amount determines how big the mural will need to be For example, a nonprofit needs $50,000 to renovate part of their building That means we need to plan a 100 square feet mural, composed of 100 12inch by 12inch tiles
How It All Works (continued) We work with the nonprofit to raise $62,500 The money is collected by the nonprofit and then they pay Custom Tile Custom Tile does not directly collect any money The nonprofit keeps at least 80% of the proceeds – in our example $50,000
Some Examples This mural was done for a Meals on Wheels. In the Close-up shot on the next slide you can barely make out the sponsor names. In the extreme close-up on the slide after that you can easily see the sponsor names.
Meals on Wheels Close-up
Meals On Wheels Extreme Close-up
Parent Teacher Organization This mural is a photo mosaic. Tens of thousands of tiny pictures make up the large one. Included is a close-up of one of the tiles.
Chamber of Commerce Board Room This Mural is another Photo Mosaic.
Recognition Mural This mural recognizes donors to a project.
Another Chamber Mural
Library Photo Mosaic
What If We Don’t Raise All The Money? In our example the nonprofit needed $50,000 so we needed to raise $62,500 to maintain the 80% kept by the nonprofit that we want If there was only enough interest to raise $50,000 we resize the mural to 80 tiles instead of 100, reducing the cost so the 80% is maintained If more money is raised the mural size can be increased or a second mural can be created
Designed to be Low Risk Ways we have designed the process to be low risk: Money goes directly to nonprofit and then they pay Custom Tile Mural is scaled to amount of money raised to keep 80% of money going to the nonprofit 80% of money going to the nonprofit is VERY high Many fundraising companies keep 50% of the money raised.
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