Fundraising in a Recession - October 2009

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Information about Fundraising in a Recession - October 2009
Business & Mgmt

Published on October 9, 2009

Author: marcapitman



The slides from a keynote I gave for the Puget Sound chapter of the American Marketing Association meeting at the REI Flagship store.

Includes new ideas.

Successful Fundraising in a Recession Supporting your cause when most giving is going down Marc A. Pitman,

The bad news seems to keep on coming The bad news seems to keep on coming

And the media needs to fill time And the media needs to fill time

Stress Stress is increasing for all of us – for donors AND fundraisers!

Keep proper hygiene But with proper hygiene—mental and physical—will save the day

We can succeed But we can proceed with confidence and see our missions funded!

The Present Condition Been in “recession” for almost a year and a half now.

No news is stil news, aer we out, are we not Pundits have lots of fodder to sell issues of magazines.

After a free fall, stocks feel like they are on a roller coaster Huge DNA picture strandLots of things are connected, in tandem

Odd characteristics of this recession CaMore people across, degrees Men and women Even fundraisers are getting fired!mpfire picture with people talking

Media has LOTS of space to fill 24 hours a day, 7 days a week. Print, radio, tv, online 100’s of channels 1000’s of magazines and radio stations Millions of blogs, and tweets, and podcasts

This situation is really tough For businesses and small businesses: Employment IS helping our community. Ask anyone that’s lost employers. Assets aren’t equal to cash flow NO ROOM FOR ENTITLEMENT! It’s ugly

Media, businesses, even our friends getting impacted—This stuff is catchy. ANYTHING we’re exposed to THAT much would be catchy!! Effects on Giving? Annual funds are seeing more gifts but smaller ones – people really do help others in need Solicitations are taking longer – 30-40% more activities to yield same results Major gifts & sponsorships less “sure” – wait and see approach (retirements have shrunk) Lead gifts still coming in This stuff is catchy. A trip to the grocery store

Because you had a bad day, I should suffer? Remember Fiddler on the Roog?

Homelessness is on the rise

More and more people are hungry—not not just here, but around the GLOBE. Our mission is as needed as ever! WE MUST BE OUT THERE RAISING FUNDS FOR OUR CAUSES!

Let’s get fundraising!


Get R.E.A.L.!


Organizational Google Profile Google allows you free advertising:Edit your profile Upload photos, logos, times, tons of information Tricking out your orgs Google profile helps your donors find you (even if YOU don’t Google things, you donors DO!)

Personal Google Profile

ENGAGE ENGAGE Now’s the time! Have you noticed: 30-60 minute appointments now taking 90-120! People seem to have lots more time. Show donors that you really do value the relationship – Engaging is 2-way, it’s dating

Free publicity

Your words or theirs

These are words they’re interested in!

Social media


Even on a post-it note

Not asking is not an option There’s nothing compassionate about not asking!

Enage about cuts Ask them how they’re dealing with the recession

LOVE The final step in REAL: Love How many times are you supposed to say “thank you” between asks? SEVEN Flexible with pledge payments: be proactive- even if donors don’t take you up on this, they’ll be grateful. All the things FP “Dust Picture” – to all last year’s sponsors, advertisers, & ticket purchasers AND – to all in any previous year Message: We’re investing your gift right now

Communicate with your top 100 Top 100 gives 84% of money One page Anecdotes Monthly From CEO

The bad news probably will keep on coming!

And we’ll keep hearing about it

It will be stressful

Keep up the hygiene!

We can proceed with confidence!

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