Fundraising in a Competitive Environment

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Information about Fundraising in a Competitive Environment
Education

Published on October 23, 2014

Author: westmuse

Source: slideshare.net

Description

Donations from individuals and businesses provide critical support for museums and their programs. However, reaching donors grows increasingly more difficult as more and more issues compete for their attention. In the current museum arena there is no shortage of issues, interests, and distractions. How do you fundraise in such a diverse and complex market? Museum professionals from across the West discuss their successful strategies for cultivating donors and sponsors in a competitive environment. This presentation was given by Eric Nelson.

Moderator: Mitch Bishop, Management Analyst, Springs Preserve
Presenters:
Angelica Quiroz-Maralason, Public Information Coordinator, Springs Preserve
Michael Hammond, Executive Director, Agua Caliente Cultural Museum
Eric Nelson, Executive Director, Nordic Heritage Museum

1. FUNDRAISING IN A COMPETITIVE ENVIRONMENT WMA Annual Meeting. Las Vegas October 2014

2. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Background and history of the Nordic Heritage Museum ·Founding in 1979 ·Early mission: Immigration, experience, and cultural traditions ·Founding Executive Director 1980: From all-volunteer corps to budget of $800K ·The constituency — Passion for legacy ·Capital Campaign - From old school building to new facilities (2017)

3. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Leadership transition ·Mandate for growth ·Build budget and capacity ·Professionalize staff ·Raise $65M for new facility

4. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Challenges ·Recession and economic downturn from 2008 ·Major regional funders: Shifted giving interests away from bricks and mortar ·Competing interests within existing constituent group ·Constituents: Limited orientation towards philanthropy ·Nordic cultural identity - Perceived value, and need for support

5. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Strategies for growth ·Confirm institutional relevance: Re-Examining the mission and vision ·Develop a rolling 5-year strategic plan ·Restructure staff to increase capacity ·Focus programs on community relevance and mission ·Enhance awareness and broaden support

6. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Successes ·Budget Growth (2007: $800K to 2014: $1.7M) ·Advancing the Capital Campaign (2007: $7.5M to 2014: $28.6M) ·Staff (2007: 13 FTE’s to 2014: 22 FTE’s) ·Volunteers (2007: 270 to 2014: 444)

7. FUNDRAISING IN A COMPETITIVE ENVIRONMENT Take Away: ·Adaptability - It’s OK to change course ·Risk – Roll the dice ·Relevance – Broaden the audience

8. FUNDRAISING IN A COMPETITIVE ENVIRONMENT

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