Published on March 6, 2014
Online Fundraising for Youth Radio Groups Web event with Roman Mars and Carol Varney March 4, 2014
On the call Roman Mars, host & creator of 99% Invisible Carol Varney, Executive Director at the Bay Area Video Coalition (BAVC) Host: Jones Franzel, Former Generation PRX Director Housekeeping - Type questions in the box on your control panel (we’ll answer these at the end) - Choose your audio method on your control panel
Webinar Overview 1. Kickstarter 101(in brief!) 2. Conversation with Roman Mars on the success of the 99 % Invisible campaigns 3. Presentation from Carol Varney of BAVC: Where to go online to find funding and how to build an online fundraising profile 4. Questions from you
Youth Radio Groups & Money • Lots of great ideas and content, many devoted listeners and producers. What most youth radio groups don’t have… is money. • Hope to use this call to build our capacity to develop strategies that work • We’ll look at crowd-funding and grantfunding, but themes carry through both approaches • The ace you all have up your sleeve: You’re storytellers and teachers. Fundraising is about including donors in the compelling story of what you do.
• World’s largest funding platform (yesterday passed $1 Billion in pledges from 5.7 million people) • Exclusively for creative projects (not charities or causes) • Kickstarter is also a *storytelling* platform: video, image, built-in blogging • Mix of commerce and patronage (not donation) • Creators maintain full ownership and complete control of their projects • Success rate of 40% (but 80% of projects that raise more than 20% of goal are successful)
PRX’s Curated Kickstarter Page kickstarter.com/prx
Where to go for more • By the numbers:https://www.kickstarter.com/hel p/stats • How to create a campaign: https://www.kickstarter.com/help/school • PRX and Kickstarter FAQ: http://www.prx.org/tools-andresources/kickstarter • PRX’s curated page on Kickstarter: https://www.kickstarter.com/prx
99% Invisible “A tiny radio show about design with Roman Mars”
99% Invisible Campaigns on Season 3 Season 4 - Weekly
Components of a Kickstarter Campaign
Rewards & Prizes $15 Pledge $45 Pledge $50 pledge
Thank you! • Check in on our blog for updates and a link to the web event video: blog.prx.org • Follow: • @romanmars • @bavc • @prx
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