Fund Attraction

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Information about Fund Attraction

Published on February 18, 2009

Author: sunitshrestha



My thoughts and techniques on fund-raising for social investment.

Fund.ATTRACTION Sunit.Shrestha ChangeFusion

mySCORE in million $USD 4.000 3.3 2.667 1.333 .014 0.5 0.3 0 0.0 0 2000 2001 2003 2005 2007

Text-book fund raising

Nice proposal Find contacts (web + conference) Send Wait Follow Persist . Do it again.

tough luck :~)

Know thy need.

How much ?

For what ?

Really ?

Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ?

Don’t raise fund you don’t need. Period.

My funding maxim There is no free money. All investment come with strings attached.

What do they WANT?

What do you HAVE to give them ?

Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ? Really ?

if u r wrong, u r dead,

Bad name spreads like wild-fire.

or... you might still get LOTS and LOTs of money.

BUT... doing things that you DON’T CARE.

at their mercy, costing you unrecoverable part of your life-time.

Distraction money is evil.

Raising too much, too soon, is also evil. It kills startup’s flexibility.


1. What CAN be done without money ?

2. What CAN’T be done without money ?

office space computers accounting web sites equipments .....

Don’t only BEG, think BARTER, think PARTNERSHIP.

I’ve found that 30 - 70 % of start-up cost can be done away.

Choose the right pots.. EQUITY GRANT Others DEBT


IMPACT (tools..)

Logical Framework


Emerging field: Creative Finance for development

Social venture capital

Aavishkaar 6M+ social venture capital in India. A-Goodwell 25M+ VC for MFIs startups in India. Calvert Social Investment Fund 20.4 M world-wide. Thailand.. coming soon!

Social investment banking

ResponsAbility, 500M+ Switzerland Bamboo Finance, Switzerland IntelliCap, India

P2P finance

Social equity market

Final thoughts

Nothing substitute superior performance

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