Fultz Package show

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Information about Fultz Package show

Published on July 28, 2008

Author: katccc

Source: authorstream.com

Slide 1: Driver: Reece Milton PRO CUP Series THE WINNING TEAM : THE WINNING TEAM You can join our winning team and enjoy the returns from your advertising investment. The many Fortune 500 companies who spend their millions on the NASCAR Sprint Cup cars have found motorsports to be an efficient marketing tool. Your advertising dollar can target the same people. Additionally your corporate name will appear in national and local marketing endeavors. The purpose of this proposal is to build a strategic alliance that will increase brand recognition in specific markets, develop a new platform, and develop additional marketing channels designed to sell more products and services. This proposal outlines the goals, implementation steps, and costs to achieve these objectives in desired markets. Ford Racing has formed a partnership with Fultz Racing of Mooresville, NC. The owner, Jeff Fultz, has named veteran NASCAR / UARA Driver Reece Milton as the 2008 Ford Racing Fultz Racing Driver. This package is not only a wonderful opportunity to market your corporate logo and products to potential customers but it is an opportunity to instill pride in work force by being part of a winning organization. This can enable your company to realize benefits, which would exceed your investment. We look forward to your favorable and timely acceptance of this program. Slide 3: Birthdate: July 23, 1969 Hometown: Kingsport,TN Marital Status: Wife, Leanna Children: Daughter: Anna Marissa Son: Blake Austin Employment: Custom Crafted Construction, Inc Sevierville, TN Hobbies Exercising Family Life Reece Milton’s long list of career accomplishments in racing is nothing short of spectacular.  In fact, most racers would love to have had just a fraction of the success that Reece has had in his brief racing career. After running locally in a variety of local classes in the 1990’s, Reece joined the NASCAR SERIES in 2000.  Reece has raced at tracks such as Charlotte, Daytona, South Boston and Bristol Motor Speedway with several top ten finishes. His career success hasn’t only come behind the wheel of a NASCAR Series car .  In the UARA SERIES competition Reece earned 15 top-10 finishes in 15 career starts, including 4 poles and 4 victories.  Currently Reece resides in Sevierville TN with his wife Leanna, 9 year old daughter Marissa and 6 year old son Blake. Driver: Reece Milton WHAT IS MOTORSPORTS MARKETING? : WHAT IS MOTORSPORTS MARKETING? Motorsports marketing is the advertising and promotion of a product or company on a brightly colored, highly visible, moving billboard. WHY MOTORSPORTS MARKETING? : WHY MOTORSPORTS MARKETING? Today's advertisers, faced with an ever increasing number of media options and rising media costs, are demanding more cost efficient, creative and effective ways to reach large audiences.  One form of marketing, Motorsports Marketing, has won the widespread approval and favor of the corporate community.  Sponsorship a superior solution for controlling escalating costs and shrinking audiences while increasing market exposure. Increase Corporate Visibility : Increase Corporate Visibility When a company buys commercial time during a televised sporting event, it receives seconds or minutes worth of exposure.But when a company chooses to participate in an event itself, it receives thousands of lasting, quality impressions throughout the course of the event.  A company can build on the event exposure to gain valuable additional marketing opportunities.  Motorsports Marketing's cost-per-thousand impressions can be significantly lower than that of traditional marketing venues. Improve Corporate Spirit : Improve Corporate Spirit Participation as a team sponsor presents many new and exciting opportunities to improve and enhance the corporate environment.  Programs to entertain key employees and corporate clients along with related incentive programs foster team "spirit" while the event itself produces enthusiasm and excitement.  Racing cars have always been a source of fascination.  By their nature they're exciting, eye-catching and awe inspiring.  Employees, clients and customers alike want to be part of the excitement.  They want to be part of the team. Improve Corporate Image : Improve Corporate Image Create a High Performance, Winning, Market "Leader" image with a Motorsports Marketing program.  The market segment attached to these events are typically young to middle age, well educated, upwardly mobile males and females with disposable, discretionary income.  They associate Motorsports with a progressive and upscale image.  Many of today's most successful businesses have learned to take advantage of the benefits of Motorsports Marketing. Marketing Research : Marketing Research Marketing research has shown that sponsorship results in sales, with 78% of race fans purchasing products involved in racing. In the 2001 season over 9 million people attended a NASCAR race, an average of 190,940 spectators per event. 400 million more tuned in via television. You just can't buy better advertising than that! According to research , 961 sponsors accumulated a combined $708 million of exposure value during the 34 telecasts devoted to the Busch Series in 2001, compared to $480 million garnered throughout the 2000 broadcast season. Exposure value is calculated by comparing the amount of time each sponsor appears clear and in-focus, as well as all mentions of sponsors, to the cost of purchasing a commercial during the network’s broadcast. Globe, Motor sports, Goodyear annual attendance report of sports fans who claim to “almost always” or “frequently” purchase a sponsor’s product over a non-sponsor’s product. : % of sports fans who claim to “almost always” or “frequently” purchase a sponsor’s product over a non-sponsor’s product. PERCENTAGE Exposure : Exposure The exposure news was also positive from a primary team sponsor standpoint. In 2001, a typical team sponsor ranking among the top 25 earned some $7.5 million of exposure value for the season, or nearly $330,000 per event. Under the old seven-network arrangement of 2000, the top-25 team sponsors averaged $5.6 million a piece, or $175,000 per event. FACTS : FACTS An average primetime unit costs approximately $6,800 with During two televised events Reece Milton and the #75 were shown. South Boston Speedway event TIME Shown VALUE Viewers 6 minutes and 23 seconds. $43,300.00 1.8 million Bristol Motor Speedway event TIME Shown 4 minutes and 46 seconds. $32,300.00 3.1 million One other FACT to share… OVER 4.9 Million people viewed the races. That’s $75,600.00 worth of prime time, high impact advertising value to millions of people. Slide 13: HIGH IMPACT ADVERTISING Sponsorship VALUE Professional Design : Professional Design Professional Representation Additional Program Elements : Additional Program Elements Enjoy at the TRACK Hospitality Coordination Receive Pit and Garage access for V.I.P.’s Extend brand exposure through sales , sweepstakes, or merchandising programs Slide 16: Compete in the 2008 Bristol Motor Speedway Event EVENT PLAN: This event will be ran Wednesday August 20, 2008. Bristol is one of the most exciting ½ mile high banked short tracks in North America. Over 60,000 people will be at the track to watch this race while over 10 million households will view the race on Television. Slide 17: $5,000 sponsorship level Your company name/logo on Deck lid or TV Panel (rear of car) $8,000 sponsorship level Your company name/logo on Lower quarter panels or Lower rear quarter panels $15,000 sponsorship level: -Your company name/logo on HOOD $18,000 sponsorship level: Your company name/logo on Quarter panels SPONSORSHIP LEVEL PACKAGES CONTACT : http://www.usarprocup.com To be a sponsor of Fultz Racing and driver Reece Milton please contact REECE MILTON 865-640-7099 CONTACT LONNIE PRIVETT 865-604-3571

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