Full Throttle Keynote

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Information about Full Throttle Keynote

Published on January 9, 2010

Author: PetDocsOnCall

Source: slideshare.net

Description

This Keynote is based on a morotcycle theme (my hobby) and takes the audience through the gears in ramping up a publicity and promotions campaign. Suitable for all professions and General Sessions. Dr.Jim@MyVNN.com or 719-495-2100 for booking.

Full Throttle Publicity Accelerating Your Success with the Power of the Media! Dr. Jim Humphries The Veterinary News Network

Publicity is about getting Attention!

Then turning that attention into new clients!

Publicity is… The ACT of delivering information with NEWS Value… to gain public attention … to deliver information or education.

Progressive Veterinary Practices… Need to grow… Replace lost clients… Compete with new business threats… Educate the Public!! But How?

Progressive Veterinary

Practices…

Need to grow…

Replace lost clients…

Compete with new business threats…

Educate the Public!!

But How?

You can either BUY Advertising  Or EARN Publicity!  Or in terms a Harley rider can understand, advertising bad, publicity good.

What Publicity Really is…

Demonstrating your passion about your profession and telling the world about what you do!

What I Like About Publicity Helps everyone Free or little cost You can do it Don’t need an agency So why aren’t we doing more of this??

What I Like About Publicity

Helps everyone

Free or little cost

You can do it

Don’t need an agency

So why aren’t we doing more of this??

Because… We don’t understand it We don’t know how to start Takes time For some, it is out of our comfort zone

We don’t understand it

We don’t know how to start

Takes time

For some, it is out of our comfort zone

Today’s Advertising Problem.. $ It is difficult to be heard above the noise! That is your little 50K over there…

Advertising Biased, Noisy, Selling Clients don’t want to be “sold” so they tune out Media Publicity Unbiased, Factual Educational, Credible! It’s Special

Case examples Dallas, TX Grand Junction, CO Syracuse, NY Winter Haven, FL

“ I can’t do that” “ I’m not cut out for that” ------BUT------ there are easy ways to begin

You may have to start small!

Articles on your Web Page Contribute to other pages Blogging / Linking Neighborhood Weeklies Letters To Editors Net needs your content Put it in First Gear! WRITE!!

Articles on your Web Page

Contribute to other pages

Blogging / Linking

Neighborhood Weeklies

Letters To Editors

Net needs your content

Second Gear! Build a Media Kit Sample Columns Basic “tool box” for Media Weekly Column Local Magazines

Build a Media Kit

Sample Columns

Basic “tool box” for Media

Weekly Column

Local Magazines

Third Gear! Send Press Kit to Radio Talk Show Hosts Be a Guest Your “take” on National Stories Local events Zoonotic issues

Send Press Kit to Radio

Talk Show Hosts

Be a Guest

Your “take” on National Stories

Local events

Zoonotic issues

Fourth Gear! Cable TV Show VMA Leadership Weekly Radio Morning Shows! Hire a Geek to tell you about “ New Media” Dive into the Socials

Cable TV Show

VMA Leadership

Weekly Radio Morning Shows!

Hire a Geek to tell you about

“ New Media”

Dive into the Socials

Full Throttle Publicity!! Weekly Expert on Morning and Noon TV Shows! Regular Contributor To All Local News When Needed

Weekly Expert

on Morning and Noon

TV Shows!

Regular

Contributor To All

Local News When Needed

Start Your Search Engine! Jump On The State PR Committee Use Promotional Items Hold An Event or Volunteer to Speak Corporate Promotions Open House / Career Day Training / Socialization Classes Are we out of your comfort zone??

Start Your Search Engine!

Jump On The State PR Committee

Use Promotional Items

Hold An Event or Volunteer to Speak

Corporate Promotions

Open House / Career Day

Training / Socialization Classes

Take Back The Media!

YOU should be in the media for the benefit of the profession!

Publicity is … Powerful Effective Credible Professional Educational Fun And… Mostly FREE!

Publicity is …

Powerful

Effective

Credible

Professional

Educational

Fun

And… Mostly FREE!

www.MyVNN.com When you are ready to jump on the road… Join Veterinary News Network…It’s Free!

Publicity is about getting Attention!

Did I Get Your Attention??

You Will Enjoy The Ride… And Profit From It Too!!

Its Been Good Ridin’ With Ya…

 

 

 

 

 

 

For Key Note or Media Training: Dr. Jim Humphries [email_address] 719-495-2100

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