Published on February 25, 2013
Today’s Presenters Michael Pranikoff PR Newswire Global Director, Emerging Media Michael.email@example.com About.me/michaelpranikoff @mpranikoff Lisa Buyer Publicist, Columnist, Social PR Evangelist CEO of The Buyer Group, A Social #PR Agency Blog: http://socialprscoops.com/ @lisabuyer #PRNEWSWIRE
About @LisaBuyer• Publicist, Columnist, Social PR Evangelist• Social #PR Chat Editor• CEO of The Buyer Group,• a Social #PR agency• Search Engine Watch Columnist• Clients include B2B, B2C, Public, and Private• Frequent industry speaker #PubCon, #SES, #ClickZ, AllFacebook Conference, MediaPost• University of Florida (Go Gators!) graduate with a degree in Public Relations & Business Administration
Dear Content Marketing:Meet PR, Your New BFF!• The PR Power of Newsrooms• Visual PR Content• Mobile PR Content• Paid PR Content-• What can you do right now? #PRNEWSWIRE @lisabuyer & @mpranikoff
#PRNEWSWIRE @lisabuyer & @mpranikoff
The Company Newsroom
The Company Online NewsroomA centralized news headquarters for all of your brand’s digital [content]including news stories, photos, videos, financial and other organizational information.
The Company Online Newsroom Florida Power & Light Newsroom http://newsroom.fpl.com/
The Company Online Newsroom
Online Newsroom Content• Beyond the press release• Deliver diverse content for bloggers, buyers, consumers, analysts and investors. Industry News Social Networks Videos Images Content Feeds Categories Reviews Media Coverage Media Contact Info Infographics
Says“The best way to get other sites to create relevantlinks to yours is to create unique, relevantcontent that can quickly gain popularity in the Internet community,” says Google . “#PRNEWSWIRE @lisabuyer & @mpranikoff
News Optimization Opportunity 14 percent of press releases were optimized for search and recent surveys indicate the entire newsroom is lacking optimization.#PRNEWSWIRE @lisabuyer & @mpranikoff
Brands that can rock visual media will find themselves market leaders. @Ekaterina
More Multimedia = More Views * The number of stories with downloadable files such as PDFs, PPTs, DOCs is significantly fewer than those without, however the data shows the potential for very high visibility when such assets are included along with other multimedia assets. Source: PR Newswire Web Analytics, June 2012
44% say more likely to engage with companies if they use pictures than any other media.#PRNEWSWIRE @lisabuyer & @mpranikoff
79% journalists Say images increased the odds of a press release getting picked up.#PRNEWSWIRE @lisabuyer & @mpranikoff
Readers are4X more likely to engage or comment on a blog post with a good image
VSM: Visual Social Media• Visual PR via Visual Social Media (Pinterest, Facebook, Tumblr, Instagram)• Easier to snap a pic than post a Tweet• Experience roaming across diverse screens
Today’s Press Release and News• Can happen with a picture• Is social• Is optimized• Is visual (VSM) the next BIG thing – it’s here!
#PRNEWSWIRE @lisabuyer & @mpranikoff
Your Company News on PinterestGive them something to Pin about! Images that are • Visually attractive • Share worthy • Influential • Video
Say NOJust Say NO to BORING B2B Stock Photos!
Mobile Reporting Events TradeshowsBehind the Scenes @ Company Headquarter Step by Step How to #hashtag#PRNEWSWIRE @lisabuyer & @mpranikoff
Your Company News on Instagram Visually Interesting Evocative Personal Human Real
Consider all screens when thinking of content and online newsrooms Mobile versions to serve the multi- screen user!
B2B + Pinterest Visual and Mobile PR Reminders! Seamless brand experience • Consistent messaging • Goals and objectives • KPI
Opportunity Frequency Optimization#PRNEWSWIRE @lisabuyer & @mpranikoff
What can you do right now?
• Key Takeaways • Give your online newsroom some love! • Use the online newsroom as a content marketing hub • Use interesting and evoking images with company news and all content. • Tell your story in pins and pictures with Instagram • Give Google what it’s looking for: unique, relevant content that can quickly gain popularity • Don’t be afraid to #Fail! Try #new things
Make Your Content Move The Needle!
Today’s Presenters Michael Pranikoff PR Newswire Global Director, Emerging Media Michael.firstname.lastname@example.org About.me/michaelpranikoff @mpranikoff Lisa Buyer Publicist, Columnist, Social PR Evangelist CEO of The Buyer Group, A Social #PR Agency Blog: http://socialprscoops.com/ @lisabuyer#PRNEWSWIRE @lisabuyer & @mpranikoff
Resources and Researchhttp://www.youtube.com/watch?v=IC8qJuT8kXYhttp://www.tekgroup.com/research/http://www.business2community.com/content-marketing/2013-b2b-content-marketing-benchmarks- budgets-and-trends-research-report-0314013http://www.slideshare.net/CMI/b2b-content-marketing-2013-benchmarks-budgets-and-trendsnorth- america-14855770http://news.press-feed.com/digitalpr.php?include=143494http://blog.prnewswire.com/2013/02/19/online-newsrooms-are-a-key-part-of-content-strategy/http://www.tekgroup.com/
Speaker: Lisa Buyer, President & CEO The Buyer GroupWebsite: www.thebuyergroup.comTwitter: http://Twitter.com/lisabuyer or @lisabuyerLinkedIn: http://www.linkedin.com/in/lisabuyerFacebook: http://www.facebook.com/thebuyergroupYouTube: http://www.youtube.com/lisabuyerBlog: http://socialprscoops.com/
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