FTC Slides for ONC HIPAA Webinar

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Information about FTC Slides for ONC HIPAA Webinar
Health & Medicine

Published on March 12, 2014

Author: MayaUppaluru



Learn about the Federal Trade Commission's role in consumer protection, marketing, and privacy relating to mobile health apps.

 Section 5 of the FTC Act broadly prohibits “unfair or deceptive acts or practices in or affecting commerce.” ◦ Deception: a material representation or omission that is likely to mislead consumers acting reasonably under the circumstances ◦ Unfairness: a practice that causes or is likely to cause substantial injury to consumers that is not outweighed by countervailing benefits to consumers or competition and is not reasonably avoidable by consumers  Flexible law that can be applied to many different situations, entities, and technologies

 GMR  Accretive  Cbr Systems  AcneApp/AcnePwner

 Tell the truth about what your app can do.  Disclose key information clearly and conspicuously.  Build privacy considerations in from the start.  Be transparent about your data practices.  Offer easy to find and easy to use choices.  Honor your privacy promises.  Protect kids’ privacy.  Collect sensitive information (like health info) only with consent.  Keep user data secure.

 FTC Business Center (  Marketing your Mobile App  Mobile App Developers: Start with Security  Complying with the FTC’s Health Breach Notification Rule

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