Published on March 12, 2014
Section 5 of the FTC Act broadly prohibits “unfair or deceptive acts or practices in or affecting commerce.” ◦ Deception: a material representation or omission that is likely to mislead consumers acting reasonably under the circumstances ◦ Unfairness: a practice that causes or is likely to cause substantial injury to consumers that is not outweighed by countervailing benefits to consumers or competition and is not reasonably avoidable by consumers Flexible law that can be applied to many different situations, entities, and technologies
GMR Accretive Cbr Systems AcneApp/AcnePwner
Tell the truth about what your app can do. Disclose key information clearly and conspicuously. Build privacy considerations in from the start. Be transparent about your data practices. Offer easy to find and easy to use choices. Honor your privacy promises. Protect kids’ privacy. Collect sensitive information (like health info) only with consent. Keep user data secure.
FTC Business Center (business.ftc.gov) Marketing your Mobile App Mobile App Developers: Start with Security Complying with the FTC’s Health Breach Notification Rule
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