advertisement

Frustrating Digital Experiences Lead to Negative Brand Perception

50 %
50 %
advertisement
Information about Frustrating Digital Experiences Lead to Negative Brand Perception

Published on November 7, 2013

Author: effectiveui

Source: slideshare.net

Description

An EffectiveUI study conducted by Harris Interactive reveals that 87 percent of people leave with a negative perception of a brand after a frustrating digital experience.

Only 15 percent of people think technology – including mobile devices, smartphones, tablets, etc. – has made their life more complicated, according to a study conducted by Harris Interactive among more than 2,000 U.S. adults in October 2013 and commissioned by EffectiveUI. But while technology and quick access to information is making life easier, people also say that the digital experience is becoming more frustrating.

For more information from the study, see http://www.effectiveui.com/newsroom/press-releases/11-05-2013-Study-Finds-People-are-Frustrated-with-Digital-Experiences- Walk-Away-with-Negative-Brand-Perception.php
advertisement

Frustrating Digital Experiences Lead to Negative Brand Perception While technology and quick access to information is making life easier, people also say that the digital experience is becoming more frustrating. 85 % neutral / less complicated Only 15 percent of people think technology has made their life more complicated. USABILITY PROBLEMS LEAD TO FRUSTRATION 93 % have been frustrated with websites 72 Frustration level 23 % Frustration level % 25 mobile device owners have been frustrated with apps of the time % of the time PEOPLE SAY THEY WANT EASIER DIGITAL EXPERIENCES On average, people would do more of the following activities if they were easier. 13 % more handling of insurance needs This 12 % more shopping 9 % more banking 9 % more watching television shows 7 6 % % more communicating with friends & family more reading frustration has huge implications on a brand. BRAND PERCEPTION 87 % 87 percent of people say that a frustrating digital experience leads to at least a somewhat negative perception about that brand. Survey Methodology This survey was conducted online within the United States by Harris Interactive on behalf of EffectiveUI from October 28-30, 2013 among 2,016 adults ages 18 and older. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables, please contact Jill Petersen, 206-683-5225.

Add a comment

Related pages

Study Finds People are Frustrated With Digital Experiences ...

... people leave with a negative perception of a brand after a frustrating digital experience ... digital experiences lead to negative brand perception."
Read more

Study Finds Frustration With Digital Experiences Leads To ...

... people also say that the digital experience is becoming more frustrating. 93 percent of people have found themselves frustrated with the usability ...
Read more

iPerceptions Retargeting Integration | iPerceptions

iPerceptions Active Recognition™ empowers digital ... a frustrating, negative experience impacting campaign performance and brand perception. ...
Read more

Attitude (psychology) - Wikipedia, the free encyclopedia

So this negative affective response is likely to cause you to have a negative attitude ... lead to your attitude that ... attitude-perception ...
Read more

What we remember (and forget) about positive and negative ...

... (and forget) about positive and negative experiences. ... Human Perception and Performance, ... Sleep leads to changes in the emotional memory trace: ...
Read more

Frustration - Wikipedia, the free encyclopedia

Frustration can be considered a problem ... In negative cases, however, the ... by functioning as a frustrating agent, it may lead to fixation and the ...
Read more

Person Perception: How We Form Impressions of Other People

Learn more about person perception. ... social categorization has both positive and negative aspects. ... it can also lead to these kinds of ...
Read more

Customer Experience in the Age of Digital Banking ...

Customer Experience in the ... negative experiences are not only frustrating, ... poor online experiences that lead to viral rants impacting their brands.
Read more

CMHC Self Esteem - UT Counseling and Mental Health Center

Needs continuous successes to maintain the mask of positive self-esteem, which may lead to problems ... messages that come from negative past experiences.
Read more