From product to experience: Building memorable user experiences

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Information about From product to experience: Building memorable user experiences
Design

Published on February 17, 2014

Author: lucarosati

Source: slideshare.net

Description

Talk at the World Information Architecture Day, 15 February 2014, Italy.

Photo: Tim (and Julie) Wilson, Flickr lucarosati.it @lucarosati From product to experience Building memorable 
 user experiences

Product

Photo: Jacques, Flickr

Experience

" 90% of users are now moving across devices to accomplish a goal.

So, what is an experience?

Product vs Experience

Start To be continued

Photo: Sean Stephens, Flickr ux are processes and (hi)stories

Sketch by Dan Willis, dswillis.com

Photo: Walter Lim, Flickr

And what the role of information architecture?

IA is a connector Photo: Mr. T in DC, Flickr

…and a bridge Photo: Eirik Newth, Flickr

Website Social network Papery stuff Physical environment IA Mobile …

Senseable City Lab, MIT Ubiquitous computing attaches the information shadow to the object. Information shadow: the digitally accessible information about an object. Kuniavsky, Smart Things

Photo: janet lackey, Flickr

custom paths – by theme, time, interest custom contents or correlations re-find past or common paths Photo: Eric Parker, Flickr

Images elaboration: Annalisa Falcinelli

track and make visible 
 the histories of people 
 with the environment Photo: Urbino walk in progress

Top-down (designers) Bottom-up (people)

Photo: Kake Pugh, Flickr

Tools

Journey map

Map: Baliani, Croci, Divizia, Sanna, Violante

Affinity diagram with journey items

Photo: Daoli Tea, Flickr Pervasive IA Filtering rules Local IA 
 (single channel)

More?" " http://lucarosati.it/blog/category/architetturainformazione-pervasiva
 http://pervasiveia.com

Photo: Roswell Park, Flickr From product to experience Building memorable 
 user experiences

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