Published on February 20, 2014
THE HAPPY STARTUP SCHOOL Stop dreaming, start doing
WHAT YOU’LL LEARN • the importance of a clear vision & purpose • create & iterate your business model • how to define your early adopters • why you need to ‘get out of the building’! • ways to test out your ideas quickly • what an mvp is and how to define it
9/10 STARTUPS FAIL!
THE OLD TOOLS AREN’T FIT FOR THE JOB BIG BANG RELEASE = HIGH RISK STARTUPS ARE NOT BIG BUSINESSES FOUNDERS THINK THEY KNOW IT ALL A FEAR OF FAILURE STOPS PROGRESS
MASTER NEW TECHNIQUES & TOOLS LEARN HOW TO TEST IDEAS QUICKLY EMBRACE UNCERTAINTY & SPOT OPPS ENGAGE CUSTOMERS THROUGHOUT DEVELOP A FAIL & LEARN MINDSET
“every big problem is a big opportunity”
“HAPPINESS IS A BUSINESS MODEL”
“ENTREPRENEURSHIP IS NEITHER A SCIENCE NOR ART. IT IS A PRACTICE.” peter drucker
"The difference between someone loving and hating rollercoasters is their relationship with the experience."
vision & purpose
“your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”
“to organize the world‘s information and make it universally accessible and useful.”
“to be the pulse of the planet”
“to be the earth’s most customer- centric company”
our company purpose: “optimising for happiness”
your purpose: why you’re doing what you’re doing (beyond profits)
10 MINS WHAT’S YOUR HIGHER PURPOSE?
3 STAGES OF A STARTUP
1 Problem/ solution fit
1 Problem/ solution fit 2 Product/ market fit
1 Problem/ solution fit 2 3 Product/ market fit Scale
1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale
1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale Focus: Growth Experiments: Optimisations
5 MINS “LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”
Traditional product development
Lean startup loop
visualise your business model
“YOUR PRODUCT IS NOT THE PRODUCT”
“COMPANIES EXECUTE BUSINESS PLANS. STARTUPS SEEK A BUSINESS MODEL.” STEVE BLANK
15 MINS COMPLETE THE ‘MEAN’ CANVAS
10 MINS WHAT’S YOUR RISKIEST ASSUMPTION
“CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION. THEY CARE ABOUT THEIR PROBLEMS.” DAVE McCLURE, 500 STARTUPS
VISUALISING YOUR AUDIENCE
user personas archetypes of real people
WHO WILL BE YOUR RAVING FANS?
DESIGN FOR EMOTION
WHO’S GONNA LOVE YA?
I AM NOT A ROBOT
(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS
10 MINS create a persona
user stories what can customer x do with your product?
10 MINS CREATE 6 USER STORIES
time to get out of the building!
“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io
LISTEN, DON’T TALK. PROBLEMS, NOT SOLUTIONS.
GET OUT OF THE BUILDING!
TIME TO START EXPERIMENTING
FAKE IT BEFORE YOUMAKE IT
1.CREATE A LANDING PAGE
3.ASK A SIMPLE QUESTION
4.CREATE A FAKE T-SHIRT
7.CREATE A FAKE BUTTON
8.MINIMUM VIABLE RESTAURANT
9.THE PAPER MVP
10.DO IT YOURSELF
11.WRITE A CLASSIFIED AD
12.THE EMAIL CONCIERGE
13. DIRECT MARKETING
14.COFFEE SHOP TEST
15. HACKING w/CUSTOMERS
16.GET BACK TO BASICS
17.GOOGLE DOCS MVP
19.TEST EXISTING PRODUCTS
20.HAVE A GREAT STORY
21.CREATE A SLIDESHARE
EXECISE: THINK OF 5 EXPERIMENTS TO TEST YOUR IDEA
THE MINIMUM VIABLE PRODUCT
VALUE > PAIN
• define your vision & purpose • define what success feels like • create your happy startup canvas • fake it, before you make it • start with the core features (mlp) • have fun, and finally…
..make something people love & spend less than you make
we challenge you to make a pledge
thanks! @happystartups www.thehappystartupschool.com
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