From idea to happy startup workshop (Hub Kings Cross)

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Information about From idea to happy startup workshop (Hub Kings Cross)
Business & Mgmt

Published on February 20, 2014

Author: spookstudio

Source: slideshare.net

Description

Slides from our recent workshop at Hub Kings Cross, London where we helped 20 budding entrepreneurs learn how to develop their startup idea through engaging customers in the design process, with the aim of building their tribe and creating a happy startup.

THE HAPPY STARTUP SCHOOL Stop dreaming, start doing

WHAT YOU’LL LEARN •  the importance of a clear vision & purpose •  create & iterate your business model •  how to define your early adopters •  why you need to ‘get out of the building’! •  ways to test out your ideas quickly •  what an mvp is and how to define it

9/10 STARTUPS FAIL!

THE OLD TOOLS AREN’T FIT FOR THE JOB BIG BANG RELEASE = HIGH RISK STARTUPS ARE NOT BIG BUSINESSES FOUNDERS THINK THEY KNOW IT ALL A FEAR OF FAILURE STOPS PROGRESS

MASTER NEW TECHNIQUES & TOOLS LEARN HOW TO TEST IDEAS QUICKLY EMBRACE UNCERTAINTY & SPOT OPPS ENGAGE CUSTOMERS THROUGHOUT DEVELOP A FAIL & LEARN MINDSET

“every big problem is a big opportunity”

“HAPPINESS IS A BUSINESS MODEL”

“ENTREPRENEURSHIP IS NEITHER A SCIENCE NOR ART. IT IS A PRACTICE.” peter drucker

"The difference between someone loving and hating rollercoasters is their relationship with the experience."

vision & purpose

“your passion is ignited by your purpose, & your vision enables you to apply that spark to change the world.”

“to organize the world‘s information and make it universally accessible and useful.”

“to be the pulse of the planet”

“to be the earth’s most customer- centric company”

our company purpose: “optimising for happiness”

your purpose: why you’re doing what you’re doing (beyond profits)

10 MINS WHAT’S YOUR HIGHER PURPOSE?

3 STAGES OF A STARTUP

1 Problem/ solution fit

1 Problem/ solution fit 2 Product/ market fit

1 Problem/ solution fit 2 3 Product/ market fit Scale

1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale

1 Problem/ solution fit Focus: Validated learning Experiments: Pivots 2 3 Product/ market fit Scale Focus: Growth Experiments: Optimisations

5 MINS “LIFE’S TOO SHORT TO BUILD SOMETHING NOBODY WANTS”

Traditional product development

Lean/agile development

Lean startup loop

PAINKILLER VITAMIN

visualise your business model

“YOUR PRODUCT IS NOT THE PRODUCT”

“COMPANIES EXECUTE BUSINESS PLANS. STARTUPS SEEK A BUSINESS MODEL.” STEVE BLANK

15 MINS COMPLETE THE ‘MEAN’ CANVAS

10 MINS WHAT’S YOUR RISKIEST ASSUMPTION

“CUSTOMERS DON’T CARE ABOUT YOUR SOLUTION. THEY CARE ABOUT THEIR PROBLEMS.” DAVE McCLURE, 500 STARTUPS

VISUALISING YOUR AUDIENCE

user personas archetypes of real people

WHO WILL BE YOUR RAVING FANS?

DESIGN FOR EMOTION

WHO’S GONNA LOVE YA?

I AM NOT A ROBOT

(n) ROBOT A PERSON WHO WORKS MECHANICALLY WITHOUT ORIGINAL THOUGHT, ESPECIALLY ONE WHO RESPONSES AUTOMATICALLY TO THE COMMANDS OF OTHERS

10 MINS create a persona

user stories what can customer x do with your product?

10 MINS CREATE 6 USER STORIES

CUSTOMER DEVELOPMENT

time to get out of the building!

“bad news gets worse the longer you leave it” Rob Fitzpatrick, Dex.io

LISTEN, DON’T TALK. PROBLEMS, NOT SOLUTIONS.

GET OUT OF THE BUILDING!

TIME TO START EXPERIMENTING

FAKE IT BEFORE YOUMAKE IT

1.CREATE A LANDING PAGE

2.KEYNOTOPIA PROTOTYPE

3.ASK A SIMPLE QUESTION

4.CREATE A FAKE T-SHIRT

5.MOBILE PROTOTYPE

6.OBSERVE PEOPLE

7.CREATE A FAKE BUTTON

8.MINIMUM VIABLE RESTAURANT

9.THE PAPER MVP

10.DO IT YOURSELF

11.WRITE A CLASSIFIED AD

12.THE EMAIL CONCIERGE

13. DIRECT MARKETING

14.COFFEE SHOP TEST

15. HACKING w/CUSTOMERS

16.GET BACK TO BASICS

17.GOOGLE DOCS MVP

18.START BLOGGING

19.TEST EXISTING PRODUCTS

20.HAVE A GREAT STORY

21.CREATE A SLIDESHARE

EXECISE: THINK OF 5 EXPERIMENTS TO TEST YOUR IDEA

THE MINIMUM VIABLE PRODUCT

VALUE > PAIN

wrapping up

• define your vision & purpose • define what success feels like • create your happy startup canvas • fake it, before you make it • start with the core features (mlp) • have fun, and finally…

..make something people love & spend less than you make

we challenge you to make a pledge

thanks! @happystartups www.thehappystartupschool.com

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