From Here to Awesome

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Information about From Here to Awesome
Entertainment

Published on November 11, 2008

Author: lanceweiler

Source: slideshare.net

Description

A NEW MODEL FOR DISCOVERY AND DISTRIBUTION:
For years, the independent film industry has created an unspoken competitive spirit among filmmakers. Competition for festival slots and buyers’ attention has left many filmmakers bitter at the success of others. As the traditional deals fade away, filmmakers now find themselves at a crossroads as new collaborative models emerge. The production side of filmmaking has been democratised, now it is time to open the discovery and distribution processes. A step in that direction is From Here to Awesome. FHTA is an R&D lab of sorts, an open source project that is focused on experimenting with new business models, creating open tools and standards and making recommendations for best practices.

FROM HERE TO AWESOME POWER TO THE PIXEL Lance Weiler www.lanceweiler.com

“ …one day, some little fat girl in Ohio is going to be the new Mozart …and for once the so-called professionalism about movies will be destroyed. Forever.” Francis Ford Coppola

MEDIA CONSUMPTION Subscribers: 597,974 is RAPIDLY CHANGING Channel Views: 16,787,142 Video Views: + 125,000,000 “So here we are at a moment when for all its cash and talent, the best of Hollywood's online efforts slide off the wall like penne al dente, while a Nebraska kid with a $100 camera can attract a giant, hugely valuable audience by jumping in a baby pool with his clothes on. What does he know that we don't?” - LA TIMES

Is traditional filmmaking holding us back?

COMPETITIVE • Info, Contacts and Resources • For Funds • For Festival Slots • For Buyers Attention • For Deals • About the Windows of Release

How do we get from quot;herequot; to quot;awesome?” How do we fund, create, distribute and sustain?

FROM HERE TO AWESOME An open source R&D lab • Experimentation • Creation of open tools • Creation of open standards • Recommendations for best practices

MOVING FROM COMPETITIVE TO COLLABORATIVE STORY DISTRIBUTION COLLABORATIVE DISCOVERY COMMUNITY

BUILDING FOR CONSUMPTION

DATA PORTABILITY for films

ATTENTION ECONOMY UNIVERSAL LICENSES - sell, screen, share, remix

FILM SOCIAL GRAPHS Jason in Manhattan X

EXPERIMENTATION Streams & download indieFlix, Heretic, bside, Amazon, Vudu, iTunes, Hulu, Joost, vuze, caachi, San Francisco, LA, Boston, Calgary, NYC, London, and Tokyo Viewing on-demand

OPEN RESOURCES WORKBOOK PROJECT 19 contributors from 6 countries Open content distributed under a creative commons license

OPEN DISCUSSION & DEBATE DIYDAYS.com

Join the discussion Tag or Categorize your blog posts “from here to awesome” and / or “FH2A”

www.WorkbookProject.com www.fromheretoawesome.com www.diydays.com

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