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From Fragile To Agile

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Information about From Fragile To Agile
Business & Mgmt

Published on January 10, 2014

Author: aipmm

Source: slideshare.net

Description

This presentation shares insights on the success of agile development, and its impact on product management. We'll look beyond the product team to the entire process from idea to creation to delivery to customers. Now that we've optimized development, it's time to get the rest of the company on board. Based on the eBook From Fragile to Agile: agile beyond the product team.

Key Takeaways from participating in this webinar:
* A new planning canvas
* Clarity on product manager and product owner roles
* 5 living documents
* 5 fundamental principles

About The Speaker:
Steve Johnson is co-founder of Applied Frameworks Inc and a recognized thought leader on product marketing and management processes. Applied Frameworks is based on the belief that minimal process and simple templates result in a nimble product marketing and management team.

Previously, Steve was a Pragmatic Marketing instructor for over 15 years and personally trained thousands of product managers and hundreds of company senior executive teams.

Upcoming Events
Reserve your seat for the next AIPMM webinar. Visit: http://aipmm.com/aipmm_webinars/.

Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, visit: http://bit.ly/1bzjUYB.

About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.

It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.

AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.

Visit http://www.aipmm.com.

Call For Speakers: http://bit.ly/1b006vm
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
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AIPMM Webinar Series www.aipmm.com © AIPMM 2014 www.aipmm.com

© AIPMM 2014 www.aipmm.com

The Hub Of All Things Product Management  Founded 1998, AIPMM has certified product team professionals in nearly 70 countries  World’s largest professional association for product management, product marketing, and brand management  Provides globally recognized certifications: • Certified Product Manager • Certified Product Marketing Manager • Agile Certified Product Manager • Certified Innovation Leader • Certified Brand Manager © AIPMM 2014 www.aipmm.com

Tweet! Use AIPMM: ProdBOK®: #AIPMM #ProdBOK Follow Steve Johnson Hector Del Castillo: AIPMM: @sjohnson717 @hmdelcastillo @AIPMM © AIPMM 2014 www.aipmm.com

Participate and Win! • Win a copy of the Guide to the Product Management and Marketing Body of Knowledge (ProdBOK®) Available at Amazon.com, Keyword: ProdBOK © AIPMM 2014 www.aipmm.com

Today’s Speaker Moderator: Hector Del Castillo, AIPMM Moderator Presenter: Steve Johnson Applied Frameworks sjohnson@AppliedFrameworks.com @sjohnson717 +1-571-249-1717 © AIPMM 2014 www.aipmm.com

From Fragile to Agile Steven Johnson sjohnson@AppliedFrameworks.com Twitter @sjohnson717 +1-571-249-1717 Based on “From Fragile to Agile” at http://appliedframeworks.com/publications

Adapt to changing requirements

Those who cannot remember the past are condemned to repeat it. George Santayana

Companies can be agile too!

But with agile methods, we can also build the wrong product faster than ever.

Just enough process Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

Before: focus on product Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

Now: extend your view Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

Performance retrospective Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

“What would you say you do here?”

product manager product owner

Technology expertise Expertise Dev PM Sales Products

Technology expertise Expertise Dev PO PM Sales Products

Areas of expertise Business Domain Market Technology

Examples of expertise BUSINESS MARKET DOMAIN TECHNOLOGY Analysis Brazil Security Usage scenarios Research India Fraud Key capabilities Pricing Universities Education Future capabilities Planning Hospitals Healthcare Competition

Areas of expertise Business expert Market expert Domain expert Technology expert

Combining areas of expertise Business expert Domain expert Technology expert Market expert

Combining areas of expertise Business expert Domain expert Technology expert Market expert

Assessments Business Market Internal Tech External Domain

Professional growth Business Market Internal Tech External Domain

Working with other teams How large should a product management team be? business analyst or product owner Mktg Exec product marketing manager Product management sales engineer Dev Sales

5 living documents      Product canvas Portfolio roadmap Product priority list Promotional priority list Financial model http://www.flickr.com/photos/mybloodyself/432436545/

5 fundamental principles      Create a few living documents Do it right (once), so you don’t do it over Re-use methods whenever possible Do more of what’s working, and stop the rest Look at everything from the buyer’s view http://www.flickr.com/photos/30160115@N04/4326672445/

1. 2. 3. 4. 5. Assign responsibilities Define your ideal planning process Meet your market with qualitative interviews Plan and execute a quantitative survey Refresh and prioritize your roadmap or backlog 6. 7. 8. 9. Create/revise your buyer and user personas Learn to write clear requirements Create/revise product positioning Reassess and identify areas for improvement

Before: focus on product Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

Now: extend your view Product Business Promotion Market Business Sales Market Operations Define Design & deliver Refine

Prepared for Applied Frameworks Planning Canvas™ By Copyright © 2012-2013 Applied Frameworks, LLC PORTFOLIO  Expertise: Business  Roles & responsibilities  Strategy Canvas (BOS)  Growth-Share Matrix (BCG)  Three Horizons (TCG)  Product/Market matrix (Ansoff) PRODUCT  Expertise: Technology  Buyer & User Personas  Feature priority list (backlog) MARKET PERFORMANCE  Expertise: Market  Customer profiles  Market review Competencies  Authority  Systems  Passion  Innovation  Research  Expertise PROMOTION  Expertise: Market  Buyer journeys  Messaging plan  Promotional priority list  Launch plan BUSINESS PERFORMANCE  Expertise: Business  Process retrospective  Business review MARKET  Expertise: Market  Feasibility assessment  Competitive landscape  Research methods SELLING  Expertise: Market  Buyer profiles  Sales enablement priority list  Pricing & discounting schedules PERSONAL People skills  Speaking truth to power  Influence through reason  Influence through emotion  Influence through authority  Team building BUSINESS  Expertise: Business  Portfolio/product roadmap  Business canvas SUPPORT & OPERATIONS  Expertise: Technology  Operations plan  Delivery plan Define Design & deliver Organizational growth  Systems thinking  Personal mastery  Mental models  Shared vision  Team learning Refine 1311

1 People must know why they’re changing 2 People must have the skills, tools, and coaching to change http://www.flickr.com/photos/thomashawk/2442371176/ 3 People they respect must support the change

From Fragile to Agile  Today’s agile development methods are great but don’t miss the forest for the trees.  Moving from Fragile to Agile  Planning beyond the product team  Four types of product management expertise  Defining your ideal team Download it now at http://appliedframeworks.com/publications

 Most organizations need a small number of living documents—fewer than 10  Define your idea-toproduct and go-tomarket processes  Create a world-class product playbook  Assign roles and responsibilities  Audit planning processes  Create artifacts designed for your business

Q&A Moderator: Hector Del Castillo, AIPMM Moderator Presenter: Steve Johnson Applied Frameworks sjohnson@AppliedFrameworks.com @sjohnson717 +1-571-249-1717 © AIPMM 2014 www.aipmm.com

Upcoming Courses Course & Location Dates ACPM® Certification Prep Course & Exam San Jose, CA Jan 24, 2014 McLean, VA Mar 7, 2014 CPM® Certification Prep Course & Exam San Jose, CA McLean, VA Jan 20-21, 2014 Mar 3-4, 2014 CPMM® Certification Prep Course & Exam San Jose, CA Jan 22-23, 2014 McLean, VA Mar 5-6, 2014 Days Time F F 8:30 am – 5 pm 8:30 am – 5 pm T, W M,T 8:30 am – 5 pm 8:30 am – 5 pm W, Th 8:30 am – 5 pm W, Th 8:30 am – 5 pm Follow the links above for more information, or contact: certification@aipmm.com. © AIPMM 2014 www.aipmm.com

Please Join Us Again! Myths That Will Harm Your Product and Your Career The Missing P: Product Jan 17th, 12 pm ET Jan 24th, 12 pm ET AIPMM Webinar Series: http://aipmm.com/aipmm_webinars/ Global Product Management Talk: http://www.blogtalkradio.com/prodmgmttalk Stay Informed! Announcements: http://www.aipmm.com/subscribe Call For Speakers: http://www.boldpm.com/call_for_speakers LinkedIn: http://www.linkedin.com/company/aipmm Membership: http://www.aipmm.com/join.php Certification: http://aipmm.com/html/certification/ © AIPMM 2014 www.aipmm.com

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