From Acorns To Oak Trees

57 %
43 %
Information about From Acorns To Oak Trees

Published on March 23, 2008

Author: cperabo

Source: slideshare.net

From Acorns to Oak Trees How successful entrepreneurs start and grow their businesses September 16 th , 2007 Utrecht, Nederland

Agenda Your Business Starting Organizing Naming Marketing

How to start a business 1. Sign into the Chamber of Commerce with the name of your business: www.kvk.nl 2. Register with the Tax Authorities with your business structure www.belastingdienst.nl

1. Sign into the Chamber of Commerce with the name of your business: www.kvk.nl

2. Register with the Tax Authorities with your business structure www.belastingdienst.nl

How to choose a business What do I enjoy doing? What are my interests? What am I good at? What are my skills? Who do I know? Where do I have contacts? If money were no object, what would I do? What have you “seen” so often but never noticed? What are your colleagues always complaining about? How can you specialize and serve a niche? “ WHY?”

What do I enjoy doing? What are my interests?

What am I good at? What are my skills?

Who do I know? Where do I have contacts?

If money were no object, what would I do?

What have you “seen” so often but never noticed?

What are your colleagues always complaining about?

How can you specialize and serve a niche?

How to choose a business What do I enjoy doing? What are my interests? What am I good at? What are my skills? Who do I know? Where do I have contacts? If money were no object, what would I do? What have you “seen” so often but never noticed? What are your colleagues always complaining about? How can you specialize and serve a niche? “ WHY?”

What do I enjoy doing? What are my interests?

What am I good at? What are my skills?

Who do I know? Where do I have contacts?

If money were no object, what would I do?

What have you “seen” so often but never noticed?

What are your colleagues always complaining about?

How can you specialize and serve a niche?

Buckets vs. Pipeline Are you looking to haul buckets or build a pipeline? Pipeline Versions: An “oral-hygiene clinic” - We not ME Ask customers to “subscribe” Sell supply contracts to local stores Negotiate maintenance programs Bucket Ideas: Become a dental hygienist Charge customers per job Set up a bakery to sell bread Sell car parts

Are you looking to haul buckets or build a pipeline?

Pipeline Versions:

An “oral-hygiene clinic” - We not ME

Ask customers to “subscribe”

Sell supply contracts to local stores

Negotiate maintenance programs

Bucket Ideas:

Become a dental hygienist

Charge customers per job

Set up a bakery to sell bread

Sell car parts

Build your “Outsource Team” A further list of Outsource Partners CAN include: A list of Outsource Partners MUST include: Accountant Banker Attorney Sales Research Payroll Administrators

A further list of Outsource Partners CAN include:

A list of Outsource Partners MUST include:

Accountant

Banker

Attorney

Sales

Research

Payroll Administrators

The Organizational Chart – Who does what?

Sales Manager

What’s in a name? C APITAL I NFORMATION The “CAP” from my initials “Chris Anton Perabo” “ Capital” from Ottawa where I lived Information was what I would sell Keep the “CAP” from my initials Information Systems describes the “system” (I still own the domain name)

C APITAL I NFORMATION

The “CAP” from my initials “Chris Anton Perabo”

“ Capital” from Ottawa where I lived

Information was what I would sell

Keep the “CAP” from my initials

Information Systems describes the “system”

(I still own the domain name)

What’s in a name?

What’s in a name… Your link to better service

A rose by any other name… Pick a name you can hang anything from Don’t limit the scope of your business; you never know what’s next Bad Names: CAPLINQ Computers Email: sales@caplinq.com http://www.caplinq.com CAPLINQ Finance Email: sales@caplinq.com http://www.caplinq.com CAPLINQ Pot-Bellied Piglets Email: sales@caplinq.com http://www.caplinq.com Best in Computers Your link to better numbers Hogs “R” Us

Pick a name you can hang anything from

Don’t limit the scope of your business; you never know what’s next

Bad Names:

A rose by any other name… Good Names: “ The whole purpose of a secondary meaning is that the first doesn’t matter!” – Seth Godin Jan. 9 th , 2007

Good Names:

“ The whole purpose of a secondary meaning is that the first doesn’t matter!” – Seth Godin

What’s your Tagline? A good place for name ideas is in compound names Examples include: GreenBridge CatEye LemonScan … but don’t forget your tagline! GreenBridge: Where great landscaping starts CatEye: Je tweewielerspecialist www.nameboy.com Are these names taken? Then how about? BlueBridge, RedBridge, YellowBridge… SharkEye, PigeonEye, EagleEye… MelonScan, OrangeScan, KiwiScan… Your link to better service

A good place for name ideas is in compound names

Examples include:

GreenBridge

CatEye

LemonScan

… but don’t forget your tagline!

GreenBridge: Where great landscaping starts

CatEye: Je tweewielerspecialist

www.nameboy.com

Are these names taken? Then how about?

BlueBridge, RedBridge, YellowBridge…

SharkEye, PigeonEye, EagleEye…

MelonScan, OrangeScan, KiwiScan…

… but what about my website? Thanks to Google™ domain names don’t matter anymore Your customers are now MORE likely to type a name in Google than to “guess” at a domain name So go with names like: www.greendotcorp.com www.redeyerecords.com www.bigfishmedia.com

Thanks to Google™ domain names don’t matter anymore

Your customers are now MORE likely to type a name in Google than to “guess” at a domain name

So go with names like:

www.greendotcorp.com

www.redeyerecords.com

www.bigfishmedia.com

Promotion www.google.com/local/add www.google.nl/local/add

Press Releases http://www.webwire.com www.sanepr.com www.fastpitch.com www.preweb.com

Technical Papers Who is it in YOUR industry?

Who is it in YOUR industry?

Google AdWords

Google AdWords

The Needle, the vise and the baby rattle (by Seth Godin)

Liabilities vs. Doodads Liabilities: Things that consume cash Doodads: Unnecessary things that consume cash What then are the following items?

Liabilities: Things that consume cash

Doodads: Unnecessary things that consume cash

What then are the following items?

Liabilities vs. Doodads And the following items? Website Doodads Liabilities Business Cards Logo

And the following items?

Doodads Liabilities

Liabilities vs. Doodads Why? Brand “Umbrella” Brand Recognition Authentic Larger than self A place to put it all It’s GOOGLABLE! Confidence to others Displays credibility Can be included Website Logo Business Cards Not expensive Not expensive Not expensive

Why?

Brand “Umbrella”

Brand Recognition

Authentic

Larger than self

A place to put it all

It’s GOOGLABLE!

Confidence to others

Displays credibility

Can be included

Not expensive

Not expensive

Not expensive

The Needle, the Vise and the Baby Rattle ( All Marketers are Liars by Seth Godin)

More information… Christopher Perabo Business Development Manager CAPLINQ Nederland Dorpsstraat 965 1566JC Assendelft The Netherlands Tel (VOIP): +44 20 80902747 eFax: +31 84 746 3497 Mobile: +31 6 443 657 50 Email: chris.perabo@caplinq.com Website: www.caplinq.com Your link to better service Send me an email with the Subject : Booklist To receive a FREE list of my Top 10 books www.caplinq.com/cashflow.php

Add a comment

Related pages

How to Grow an Oak Tree from an Acorn: 14 Steps - wikiHow

User Reviewed How to Grow an Oak Tree from an Acorn. Three Parts: Choosing and Planting Acorns Transplant Your Seedling Caring for Growing Oaks Community Q&A
Read more

Collect and Plant an Acorn - Grow an Oak Tree

How to grow an oak tree from a germinated ... White oak acorns do not exhibit seed dormancy and will start to germinate very soon after maturing ...
Read more

Acorn - Wikipedia, the free encyclopedia

The acorn, or oak nut, ... Many animals eat unripe acorns on the tree or ripe acorns from ... thus fertilizing oak trees while clearing the ground to make ...
Read more

Acorns to Oaks: How to Grow Your Own Oak Trees

ACORNS TO OAKS How to Grow Your Own Oak Trees. The historical and economic importance of Iowa's oaks led the General Assembly to name them the state tree ...
Read more

Acorns to Oak Trees- Part 1: Growing Trees from Seed ...

Want to watch this again later? Sign in to add this video to a playlist. S01E01- Searching for Seeds. In the first episode of Growing Trees From ...
Read more

How to Start Oak Trees From Acorns | Garden Guides

Overview . Starting oak trees from acorns does not require a green thumb. Choose acorns directly from the ground; do not pick them off of trees.
Read more

From Acorns To Oak Trees (Girl): Charles W. Cush, Adrian ...

Buy From Acorns To Oak Trees (Girl) on Amazon.com Free delivery on eligible orders
Read more

Growing oak trees from acorns | Space for life

It is fairly easy to grow an oak tree from an acorn. ... How to germinate acorns. It is fairly easy to grow an oak tree from an acorn.
Read more

How to grow Oak trees from Acorns - YouTube

Want to watch this again later? Sign in to add this video to a playlist. A quick video explaining the simple method of planting acorns. Leave ...
Read more

Growing White Oak from Seed - White Oak Nursery

Growing White Oak from ... There is great variability in size and shape of white oak acorns between individual trees depending on their specific genetics ...
Read more