Fridgeridoo July2009public

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Information about Fridgeridoo July2009public

Published on August 2, 2009

Author: fridgeridoo

Source: slideshare.net

Description

My Entrepreneurial Business Souvenirs ART IS FUN!

FRIDGERIDOO® A Fridgeridoo® is a six can neoprene drink holder with Indigenous Australian designs. A Fridgeridoo® looks like a Didgeridoo but keeps your drinks cold. Fridgeridoo®s are fun! Richard O’Brien ABN 13 369 869 163 [email_address] P/Fx + 61 8 8410 4503 M +61 438 074 081

 

FRIDGERIDOO ® ABN 13 369 869 163 Fridgeridoo® is a registered Australian and International trade mark for a "summer fun" Australian designed six and four can neoprene tube offering thermal insulation for cold drinks and featuring Indigenous Australian designs. The colourful, attractive resulting tube evokes the image of a Didgeridoo, hence the name Fridgeridoo®. Fridgeridoo® is also a neporene cover for standard 500 ml disposable chilled water bottles, juices and "long neck" drinks.

Fridgeridoo® is a registered Australian and International trade mark for a "summer fun" Australian designed six and four can neoprene tube offering thermal insulation for cold drinks and featuring Indigenous Australian designs.

The colourful, attractive resulting tube evokes the image of a Didgeridoo, hence the name Fridgeridoo®.

Fridgeridoo® is also a neporene cover for standard 500 ml disposable chilled water bottles, juices and "long neck" drinks.

FRIDGERIDOO ® Australia’s Iconic Souvenir

FRIDGERIDOO ® ABN 13 369 869 163 The product appeals to several key markets Domestic and International Tourism General Beverages - Soft Drinks - Beers - Coolers - Bottled Water The Wine Industry Lifestyle - Sports Events - Food and Wine Events - Picnics / Camping

The product appeals to several key markets

Domestic and International Tourism

General Beverages

- Soft Drinks

- Beers

- Coolers

- Bottled Water

The Wine Industry

Lifestyle - Sports Events

- Food and Wine Events

- Picnics / Camping

FRIDGERIDOO ® ABN 13 369 869 163 Fridgeridoo ® will at all times respect and consult with the Indigenous Australian community. Furthermore, Fridgeridoo ® will always act responsibly and give back philanthropically to the Australian community. A FRIDGERIDOO® looks like a Didgeridoo but keeps your drinks cold! FRIDGERIDOO® celebrates the Australian way of life! FRIDGERIDOOS® are fun!

Fridgeridoo ® will at all times respect and consult with the Indigenous Australian community.

Furthermore, Fridgeridoo ® will always act responsibly and give back philanthropically to the Australian community.

A FRIDGERIDOO® looks like a Didgeridoo but keeps your drinks cold!

FRIDGERIDOO® celebrates the Australian way of life!

FRIDGERIDOOS® are fun!

Product Illustration Tourist coming to Australia and Australians travelling overseas or with friends and relatives overseas, face a dearth of non- food quality products for gifts. FRIDGERIDOO ® will meet that need - that niche market Above: Daisy and her Six Can Fridgeridoo

Tourist coming to Australia and Australians travelling overseas or with friends and relatives overseas, face a dearth of non- food quality products for gifts.

Product Illustration High Quality Indigenous Art will be a feature of FRIDGERIDOO ®s… The first Artist to be featured is Susan Betts….

High Quality Indigenous Art will be a feature of FRIDGERIDOO ®s…

The first Artist to be featured is Susan Betts….

About the Artist: Susan Betts Born: 1969 Communities: Kokata, Wirangu, Mirning Occupation :Artist Designer, Author and Teacher, Receptionist (Tandanya- National Aboriginal Cultural Institute (NACI)) Adelaide

Born: 1969

Communities: Kokata, Wirangu, Mirning

Occupation :Artist Designer, Author and Teacher,

Receptionist (Tandanya- National Aboriginal Cultural Institute (NACI)) Adelaide

About the Artist: Susan Betts Susan was born in Port Lincoln ,on South Australia's Eyre Peninsula in 1969. She is a member of the Kokata, Wirangu and Mirning groups from the Far-West of SA, Nullarbor Plains area. Susan Betts was previously employed at Tandanya, The National Aboriginal Cultural Institute / NACI in Adelaide, SA. For many years, Susan worked as a contemporary artist and designer for an Aboriginal design company called Balarinji.

Susan was born in Port Lincoln ,on South Australia's Eyre Peninsula in 1969. She is a member of the Kokata, Wirangu and Mirning groups from the Far-West of SA, Nullarbor Plains area.

Susan Betts was previously employed at Tandanya, The National Aboriginal Cultural Institute / NACI in Adelaide, SA.

For many years, Susan worked as a contemporary artist and designer for an Aboriginal design company called Balarinji.

About the Artist: Susan Betts While working at Balarinji, Susan designed Qantas's Boeing 747 Jet titled 'Nalanji Dreaming' as well as working with "Coca-Cola'~ producing a design called "Sweet water" for their 2m Coke bottle statue, which now sits in their Museum in Alanta, USA. Other corporate companies Susan worked with while at Balarinji were, Sydney Olympic Committee, Art-kitex Australia, O'Neill (Japan)..etc. Susan also Freelances as an Artist/Designer, with several Government department & companies. Her designs grace T-shirts, mugs, fabric panels and many other products which are sold throughout Australia and overseas, as well as local Government logos.

While working at Balarinji, Susan designed Qantas's Boeing 747 Jet titled 'Nalanji Dreaming' as well as working with "Coca-Cola'~ producing a design called "Sweet water" for their 2m Coke bottle statue, which now sits in their Museum in Alanta, USA. Other corporate companies Susan worked with while at Balarinji were, Sydney Olympic Committee, Art-kitex Australia, O'Neill (Japan)..etc.

Susan also Freelances as an Artist/Designer, with several Government department & companies. Her designs grace T-shirts, mugs, fabric panels and many other products which are sold throughout Australia and overseas, as well as local Government logos.

About the Artist: Susan Betts This has inspired Susan to create her own Company name 'Wanamunda, meaning Sea(Wana)-Land(Munda). Amongst all of this she has conducted numerous workshops in dozens of private and public schools teaching indigenous and non-indigenous students about her culture both past and present. This has provided a great deal of enjoyment for Susan, being able to express the diversity, values of her culture. Recently Susan was commissioned by Schefenacker to design five commemorative side mirrors for FORD Australia

This has inspired Susan to create her own Company name 'Wanamunda, meaning Sea(Wana)-Land(Munda).

Amongst all of this she has conducted numerous workshops in dozens of private and public schools teaching indigenous and non-indigenous students about her culture both past and present. This has provided a great deal of enjoyment for Susan, being able to express the diversity, values of her culture.

Recently Susan was commissioned by Schefenacker to design five commemorative side mirrors for FORD Australia

Product Illustration Susan Betts Abstract ”Community”

Product Illustration Susan Betts Abstract with Kangaroos

Positioning Positioning FRIDGERIDOO’®s are a unique product - The name is a “catch phrase”, a play on words that underscores an Australian sense of humour. It is the branding which will sell the product and become as established in the global marketplace as quickly and distinctly as Nudie juices or FCUK fashions.

Positioning

FRIDGERIDOO’®s are a unique product - The name is a “catch phrase”, a play on words that underscores an Australian sense of humour. It is the branding which will sell the product and become as established in the global marketplace as quickly and distinctly as Nudie juices or FCUK fashions.

Positioning Positioning FRIDGERIDOO’®s will be marketed to be iconic - the new Vegemite - the Bickfords Cordial - the FJ Holden of 2009 - For tourists something to take home more tangible than a trip to the footy or relishing a pie floater….

Positioning

FRIDGERIDOO’®s will be marketed to be iconic - the new Vegemite - the Bickfords Cordial - the FJ Holden of 2009 - For tourists something to take home more tangible than a trip to the footy or relishing a pie floater….

Positioning Consumer promise To give back to the community, to provide an ethical purchase, to be Australian designed, to be goods of high quality, to be provided with excellent customer service at point of sale, to be fun!

Consumer promise

To give back to the community,

to provide an ethical purchase,

to be Australian designed,

to be goods of high quality,

to be provided with excellent customer service at point of sale,

to be fun!

Advertising Strategy & execution Overview of strategy Six Pack Can coolers sell briskly in Queensland and the Northern Territory to local consumers of canned alcoholic drinks. I have heard them neatly described as Ockerware. FRIDGERIDOO ® will sell upmarket souvenirs something uniquely Australian to take back home. It will be pitched to international buyers who have higher purchasing power parity because of stronger currencies USD, GBP, EURO, and YEN.

Strategy & execution

Overview of strategy

Six Pack Can coolers sell briskly in Queensland and the Northern Territory to local consumers of canned alcoholic drinks.

I have heard them neatly described as Ockerware.

FRIDGERIDOO ® will sell upmarket souvenirs

something uniquely Australian to take back home.

It will be pitched to international buyers who have

higher purchasing power parity because of stronger

currencies USD, GBP, EURO, and YEN.

Advertising THE FRIDGERIDOO JINGLE www.fridgeridoo.com.au When the skies are bright and blue And there's summer things to do And we need a drink or two We just take our Fridgeridoo® our Fridgeridoo® our Fridgeridoo® our Fridgeridoo® doo doo doo doo Quand le ciel est clair et bleu Que les activité d'été sont partout Et que nous avons besoin d'un verre ou deux Nous prenons juste notre Fridgeridoo® Notre Fridgeridoo®, notre Fridgeridoo®

www.fridgeridoo.com.au

When the skies are bright and blue

And there's summer things to do

And we need a drink or two

We just take our Fridgeridoo®

our Fridgeridoo® our Fridgeridoo®

our Fridgeridoo® doo doo doo doo

Quand le ciel est clair et bleu

Que les activité d'été sont partout

Et que nous avons besoin d'un verre ou deux

Nous prenons juste notre Fridgeridoo®

Notre Fridgeridoo®, notre Fridgeridoo®

FRIDGERIDOO ® Australia’s Newest Iconic Souvenir

FRIDGERIDOO ® Richard O’Brien ABN 13 369 869 163 5/12 Willcox Street ADELAIDE SA 5000 [email_address] P/Fx + 61 8 8410 4503 M +61 0438 074 081 FRIDGERIDOOs® ARE FUN DIDGERIDOO MUSIC WITH KIND PERMISSION OF CHARLIE MCMAHON GONDWANALAND YouTUBE http:// au.youtube.com/watch?v =50_VZ_tu9Wg

 

 

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