Friday Monkey

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Information about Friday Monkey

Published on December 24, 2008

Author: malvikap

Source: slideshare.net

Description

Friday Monkey - Wine Branding

Packaging + Price + Product

Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the essence of the higher tones of life, so you can have all the pleasure.  FRIDAY monkey ® wines can be enjoyed on any occasion; be it at home, a casual dinner with friends, or at a restaurant. We give you the finest quality wine that tastes good and lives up to its expectations. 

Friday Monkey wines are a metaphor of the Australian culture - young, trendy and sophisticated. It captures the essence of the higher tones of life, so you can have all the pleasure. 

FRIDAY monkey ® wines can be enjoyed on any occasion; be it at home, a casual dinner with friends, or at a restaurant. We give you the finest quality wine that tastes good and lives up to its expectations. 

Started with Chardonnay, Shiraz and Merlot only! Now! offers 7 varietals and in many countries.

Started with Chardonnay, Shiraz and Merlot only!

Now!

offers 7 varietals and in many countries.

 

Cartons

 

The FRIDAY monkey Reserve Range

Packaging FRIDAY monkey Merlot 1.5L Cartons

FRIDAY monkey Merlot 1.5L Cartons

Packaging

Varietals

The name… The "FRIDAY Monkey" name The Friday Monkey name was chosen with the purpose of gaining immediate brand recognition. Friday is the best trading day of the week for liquor sales in the United States.  The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer. It's name is easily remembered and describes the contemporary personality of the wine. The name conveys a feel good factor while making a purchase decision in the store. Last and not the least, it will boost retailers’ wine sales without them doing any hand selling.

The "FRIDAY Monkey" name

The Friday Monkey name was chosen with the purpose of gaining immediate brand recognition.

Friday is the best trading day of the week for liquor sales in the United States. 

The sight of a cute Monkey swinging on a vine is one which delights people of all ages. Combined on a wine label, they present a whimsical image which is readily noticed with irresistible appeal to the impulse buyer.

It's name is easily remembered and describes the contemporary personality of the wine.

The name conveys a feel good factor while making a purchase decision in the store. Last and not the least, it will boost retailers’ wine sales without them doing any hand selling.

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Point Of Sale Case Cards/ Carton Toppers

Case Cards/ Carton Toppers

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