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Fresh Look at Social Media for Science Communication (#DecodeSci)

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Information about Fresh Look at Social Media for Science Communication (#DecodeSci)
Social Media

Published on March 15, 2014

Author: LizNeeley

Source: slideshare.net

Description

Radicals and reactionaries, Utopians and Luddites - round and round we argue in tedious circles about whether social media is worthwhile. The one thing we can agree on is that these tools are transforming the way information flows through society.

These dramatic shifts demand the attention of those who believe that science communication has the power to ward off misery, disease, and death. So when we debate, "Should every research be on twitter?" or "Does blogging help or hurt scientific careers?” the arguments we make matter deeply. On one hand, choosing not to engage carries its own costs and consequences. On the other, misdirecting precious hours of effort is a demoralizing waste. Worst of all, we might inadvertently do more harm than good by polarizing audiences, reinforcing misinformation, and politicizing research.

Given the high stakes of getting it wrong, science communicators and proponents need to be as rigorous in our approach to social media as we are in the science we share with them. I'll highlight recent research from communication, network science, and psychology to challenge common assumptions and arguments for (and against) social media. Together we’ll explore whether we can put some of old arguments to rest and sink our teeth into new ones.
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A FRESH LOOK DecodingScience - March 15, 2014 atsocialmediafor#scicomm CreativeCommons License NC - by Kayla C Liz Neeley -

#DecodeSci @LizNeeley! @COMPASSonline www.COMPASSonline.org

Creative Commons BY-NC-ND 2.0 - By dlemieux

Paddling Monsters available for download on Vimeo from Tim Bonython Productions

Creative Commons BY-NC-ND 2.0 - By Pietro Bellini

(c) All rights reserved by Mathieu Martel

Creative Commons BY-NC-ND 2.0 - By Pietro Bellini

I simply don’t have time forthis

RETURN INVESTMENT

sowhat?Depends on the audience …! Everyone wants to know ! why this matters to them.

(c) All rights reserved - MilesDavis.com

SoundCloud.com

Aedes aegypti - GNU Free Documentation License, Version 1.2 - Muhammad Mahdi Karim

sowhat?

Creative Commons BY-SA 2.0 by Rego

Creative Commons License BY-NC-ND by Mathieu Bertrand Struck

SOCIETY SCIENCE SELF

www.experiment.com/

When I see tweets like these, I get really happy.They are ordinary observations but from kids who would NEVER have thought about them before; the locations (urban spaces, especially), the casual language, the sense of affection or admiration for the birds - they give me a sense that I've wormed my way into someone's head.! - Margaret Rubega

MSNBC The Big Idea - January 12, 2014

Where did you get your news yesterday? MSNBC The Big Idea - January 12, 2014

Creative Commons BY 2.0 - by Eric Fischer

Slide&of&NY&Tweet&Loca1ons Creative Commons BY 2.0 - by Eric Fischer

Creative Commons BY 2.0 - by Eric Fischer

(c) All rights reserved by Russ Creech. Used with permission

www.Facebook.com/EnableOrganization

SOCIETY SCIENCE SELF

social social media is

RECEIVER SIGNALER CreativeCommons License BY-NC-SA 2.0 by Coby Bidwell

youTube - (c) The Patricelli Lab - Greater sage-grouse strut display

CreativeCommons License BY-NC 2.0 by Bryant Olsen

transmit perform react

network effects

Pomacentrus amboinensis! Pomacentrus moluccensis! Siebeck et al (2010) Current Biology

Ultravioletspectrum Siebeck et al (2010) Current Biology

signalvs noise

There is no such thing ! as information overload! only filter failure. -ClayShirky

Rattus norvegicus - CreativeCommons License BY-NC-SA 2.0 by Dean Thorpe Galef (2002) Appetite Galef et al (2007) Animal Behavior

No one can personally comprehend nearly as much of what is known to science as it makes sense for them - as consumers, as health-care recipients, as democratic citizens - to accept as known by science. -DanKahan

familiarity

http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth

http://ed.fnal.gov/projects/scientists - drawings L to R by Amy, Andrea, and Beth

http://lookslikescience.tumblr.com/

What if scientists and the science-knowledgeable stepped out of their science communities ! and became trusted ! nerd nodes? -EmilyWillingham

Modified from Noshir Contractor (2013) (c) David Krackhardt

Isolation Modified from Noshir Contractor (2013) (c) David Krackhardt

Popularity Modified from Noshir Contractor (2013) (c) David Krackhardt

“Closeness” Modified from Noshir Contractor (2013) (c) David Krackhardt Degrees of separation

“Betweeness” Modified from Noshir Contractor (2013) (c) David Krackhardt Connection among groups

-DanielleLee @DNLee5 National Science & Technology ! News Service

-MónicaFeliú-Mójer @moefeliu Ciencia Puerto Rico

networks

Betta splendens - Creative Commons License BY-NC-ND by Chantal Wagner Bertucci et al (2014) Animal Cognition

Image in public domain - Wikimedia Commons

Image in public domain - Wikimedia Commons

Image in public domain - Wikimedia Commons

All rights reserved - Paul Bunyard (2013) on Vimeo

Illustration by G.A. Harker. From Don Quixote / by Miguel de Cervantes ; retold by James Baldwin

understand the context

build better networks

make art, ! take chances, ! analyze the results

A FRESH LOOK! forsciencecommunication

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