Published on November 9, 2009
www.ipgdx.com Fresh Food or Frozen: Cell Membranes Tell The Story
www.ipgdx.com Today, food routinely travels the globe to get to our kitchens, restaurants and grocers.
www.ipgdx.com During that trip events purposeful and incidental result in diminished quality, flavor and loss of goodness and value.
www.ipgdx.com Some food sellers deceive buyers by freezing food and selling it as fresh to take advantage of better pricing.
www.ipgdx.com From harvest to consumption food changes far beyond the capabilities of our senses to detect.
www.ipgdx.com By the time there is an obvious change in smell, texture to the touch or structure that can be seen the food has already gone bad on a cellular level.
www.ipgdx.com About 50% of foods that claim to be fresh have been previously frozen, thawed and then sold as fresh.
www.ipgdx.com In fact fish is most often mislabeled as fresh after being previously frozen and then is sold for significantly higher fresh prices.
www.ipgdx.com Previously frozen and thawed foods lose flavor, nutrients and require more careful handling to be prepared safely.
www.ipgdx.com Unlike bananas which clearly show us how fresh they are, most all other foods are not so easily read.
www.ipgdx.com EFresh® can be used to measure meats, fish, poultry, fruits and vegetables .
www.ipgdx.com In fact the vitality of organically grown local foods clearly ‘scores’ better value than foods that travel long distances.
www.ipgdx.com EFresh® is based upon a medical diagnostic method that electrically illustrates the cell membranes in any biological entity.
www.ipgdx.com In foods, EFresh® measures the cell volume and vitality at the time of harvest, slaughter or catch. Then, it is used to track the food throughout the food chain to document changes and report where the food is in its life-cycle of freshness.
www.ipgdx.com Whether a single portion, restaurant’s supply or whole primal cut, EFresh® can be used to measure the food, without any ill effect and provide immediate clear and objective test results.
www.ipgdx.com Ideal for food processors, agricultural research or education, restaurants and grocers, as well as high-end consumers, the EFresh® system provides immediate and reliable test results to ensure food value, freshness and palatability.
EFresh www.ipgdx.com [email_address] By IPGDx, LLC For more information or inquiries regarding direct investments, collaborative product development and partnerships please contact below. [email_address] R
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