Published on February 24, 2014
freelance musician business opportunities christopher baker www.musicstudentinfo.com
Lesson Aims To introduce the concept of new opportunities in business to students To introduce the importance of taking advantage of new opportunities to business To introduce the concept of entrepreneurship
Lesson Outcomes All students will know what is meant by business opportunities. Most students will also understand that price is a major factor in the Marketing Mix. Some students will also understand the effect that using new business opportunities have on a business.
Starter 5 mins • Think of a new or updated product you have recently come across – it may be a development of an older product or completely new. • Write down three things about the product which make it attractive to you as a consumer, then share these with a partner. • Contemplate examples of packaging and advertising for a different set of products. • Start thinking about promotions from major supermarkets & holiday advertising.
1. Scenario 5 mins Businesses are always on the look out for new opportunities. These may be developing a current product, thinking up and designing a new product, using a new technology, or being able to expand the business in some way. The activities here are to get you thinking about business opportunities and how they affect a business. You have a business that makes and sells trainers. One of your design team has come up with the idea of making holiday sandals with a thinner trainer style sole with air support included. They plan to call this the “Air Sandal”. They plan to make the “Air Sandal” in a range of style, colors and sizes and which will appeal to a range of age groups.
2. 15 mins • Work in pairs and to mind map ideas for the business to sell the “AirSandal” to a wide range of age groups. (to children, teenagers, young adults and older people, making a range of colors appropriate for different age groups, making a range that will appeal to people who are going to particular holiday destinations ) • Come up with ideas for at least six different types of the new sandal that will appeal to different markets. • These can be sketched and annotated to explain their appeal.
3. 15 mins • Working in pairs decide on their best three ideas. • Produce an illustrated plan to supply new “Air Sandals” to a wide range of shoe shops. • Must say: 1. what the products are 2. why it will important to the people who buy them 3. why it is particularly suitable for the market they have chosen and 4. how they will persuade customers to buy their products. • Must also say what it will mean to their business, what it will change in their business and why.
Plenary 15 mins • Pairs present ideas. • Share ideas with the rest of the group - make a sales pitch to the buyers who buy for shoe shops. • You have two minutes to make your ideas clear to the rest of the class. • Vote on the best pitch.
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