Frank Kern Interviews Top Sales Copy Writer Dan Kennedy

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Information about Frank Kern Interviews Top Sales Copy Writer Dan Kennedy
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Published on October 21, 2014

Author: OfficialFrankKern

Source: slideshare.net

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Frank Kern recently flew to Cleveland for an exclusive interview with renowned copywrite expert Dan Kennedy.

1. Frank Kern Interviews Top Sales Copy Writer Dan Kennedy Rick Porter August 29, 2014 Frank Kern recently flew to Cleveland for an exclusive interview with renowned copywrite expert Dan Kennedy. (Newswire.net -- August 29, 2014) -- Dan Kennedy is a trusted marketing adv isor, consultant and coach to hundreds of priv ate entrepreneurial clients running businesses from $1 -million to $1 -billion in size. He is rev ealing for the first time ev er his super successful copy code that he has been using for ov er forty y ears. His aim is to help people and businesses increase their sales, conv ersions rates, and build equity for the companies. A ll it takes to get more people say ing y es to buy ing products or serv ices is an understanding of their conditions and habitual behav iors. Frank Kern flew out to Clev eland to get an ex clusiv e interv iew with Dan Kennedy in which he discusses how he uses copy writing effectiv ely . Frank Kern is well known himself, as the internet's marketing guru, and uses this interv iew as a chance to ask Dan about his new ultimate money -getting materials called “Make Them Buy Now !”. Dan Kennedy 's product is broken down into three separate components titled Sorcery , Secrets, and Sy stem. Each one deliv ers unique content that can easily be implemented to make people and businesses more profits both online and through direct mail. The interv iew can be dissected into three segments itself and the first part is highlighted when Dan rev eals his use of progressiv e agreements in sales copy . In order to buy any thing people need to engage in a series of progressiv e agreements and they must occur in a specific order to ov ercome people's conditions and habitual behav iors. People who buy a product or serv ice almost alway s are behav ing contrarily to their organic response. The ex ample used in the interv iew is a person in a store to buy a new jacket but as soon a employ ee approaches them their instinctiv e response is “I'm just looking”. Dan further ex plains how play ing off of certain efactors can influence a person's buy ing decisions. Efactors are any emotional factor that driv es human behav ior both consciously and unconsciously . By understanding ex actly what people ex perience and feel during the buy ing process the seller can write script that play s off their emotional factors to help close the sale. The six emotional factors are fear, greed, lust, guilt, pride, and lov e. Dan Kennedy tells Frank Kern that sometimes all of the factors won't apply to a giv en situation but he alway s tries to include as many as possible in his copy writing. A dditionally , he mentions that fear is often the easiest emotion to touch upon but it is not necessarily the most effectiv e. Lastly , Frank Kern has Dan ex plain how each component of his copy code will benefit any body who uses sales copy in their line of works. Frank Kern has been following Dan's adv ice v erbatim ov er the y ears and it has helped make him the successful internet marketer he is today . The interv iew is only av ailable on Frank's Tumblr page here: http://officialfrankkern.tumblr.com/ . Check out the interv iew today and see why Frank was taking notes after hearing what Dan Kennedy had to say . Source: http://newswire.net/newsroom/pr/00084767-frank-kern-dan-kennedy-interview.html

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