Frank Kern Analyzes Campaign Strategies of a Fortune 500 Company

50 %
50 %
Information about Frank Kern Analyzes Campaign Strategies of a Fortune 500 Company
Small Business & Entrepreneurship

Published on October 21, 2014

Author: OfficialFrankKern

Source: slideshare.net

Description

Frank Kern, an internet marketing specialist, looks at an exclusive campaign strategy used by one of the top Fortune 500 companies which gives the perception that consumers are receiving more value.

1. Frank Kern Analyzes Campaign Strategies of a Fortune 500 Company Rick Porter March 24, 2014 Frank Kern, an internet marketing specialist, looks at an exclusive campaign strategy used by one of the top Fortune 500 companies which gives the perception that consumers are receiving more value. (Newswire.net -- March 24, 2014) La Jolla, CA -- Frank Kern is considered one of top experts on the subject of internet marketing. He has released a new video discussing a campaign tactic used by a Fortune 500 company, which we will name later, to give perceived value to their product. Using this technique a prospective buyer’s perception becomes their reality and they no longer are buying the product but in turn are buying the experience. The method used by this company can transcend all markets and should be used to successfully increase sales. The company and product Frank Kern is referring to in the video is American Expresses’ black card. He explains that their credit card does no more than any other credit card. Fundamentally, all a credit card does is allow a consumer a way to purchase a product they want. This is a value all credit cards provide but the black card provides a unique experience for the company’s buyer, customers, and prospects. Frank Kern describes who is eligible for this elite card membership, for those who are unfamiliar a person must spend at least two hundred and fifty thousand dollars ($250,000!) in a twelve month period in order to qualify. Not only do individuals have to meet the initial criteria but also they must pay a yearly fee to keep the card. In the video, Frank further explains this process and tells why the company is so successful at offering their product at a higher cost than their competitors. He goes through the process of him receiving his own card and the experience these card holders are given. First, he receives his titanium card in a giant black box containing more than just the credit card he is eligible for. Also inside is a calf skin wallet to keep the black card protected as well as a place for a passport. Frank notes that AmEx has done a great job selling the experience of becoming a member. The last exclusive thing received is a catalog with products he now can get private access to as a black card holder. Here he makes a simple statement “perception is the manipulation of buyer reality” which accomplishes his point that offering a perceived value, even for something that the competitors are also offering, makes businesses stand out and leads to higher sales. Additionally, the catalog that was offered to Frank was a way to generate more money disguised as a benefit. This is the typical upsell or ride along tactic where the more things given to prospective buyers the higher the perceived value. His take home point from the entire video is that people generally don’t buy with logic and rather than buying the product they buy the experience. Applying these techniques to an ad campaign or product explanation will increase the perceived value of a product and consequently increase the value in reality. To view the video in its entirety access it here: Frank Kern: Major Brand Ad Analysis About: Frank Kern is a successful internet marketer and is considered one of the top experts on the subject. He is

2. available for business consultations and can be contacted through his website at http://FrankKern.com. For additional news on Frank Kern see a recent video recommendation that Tony Robbins gave Frank Kern here at this link: http://www.newswire.net/newsroom/pr/00079776-frankkern-tonyrobbinstestimonial.html Source: http://www.newswire.net/newsroom/pr/00080548-frank-kern-ad-campaign-analysis.html

Add a comment

Related presentations

How to monetize the fabulous but Idle stuff in your closet.

How to ensure your fabulous items look great on swapzaar.com

Silentwind

Silentwind

November 10, 2014

We are the proud manufacturers of the Silentwind premium range of products. These ...

Luan Lam, from AppDynamics, and LinkedIn’s Lauren Babek will walk you through the ...

Anita Krohn Traaseths presentasjon, holdt under frokostseminar hos Innovasjon Norg...

Related pages

Fortune - Fortune 500 Daily & Breaking Business News

Fortune 500 Daily & ... He hasn't directly donated to her campaign either. ... Fortune 500 Companies in the News.
Read more

Meet The Team At Karmic Bliss | Karmic Bliss

Karmic Bliss Internet Services ... SEO and has studied the strategies of Frank Kern, ... that dealt directly with Fortune 500 companies and some of the ...
Read more

Kimberly Sundt | LinkedIn

View Kimberly Sundt’s ... analyze and create strategy, ... is is the chairman of the board of a fortune 500 company to the executive ...
Read more

moojidesign | Strategy & Experience Design Excellence

moojidesign is a strategy and experience design company. ... Frank Pulumbarit Partner Strategy ... Fortune 500 experience in strategy ...
Read more

Jamie Harbeck | LinkedIn

... helping professionals like Jamie Harbeck discover ... ups and Fortune 500 companies, ... strategy, campaign execution for Fortune 500 ...
Read more

Marketing & Branding | Zizzo Group

... our teams analyze, articulate and develop brand strategy for some of the world’s largest and well-known Fortune 500 companies. ... Campaign Promotion ...
Read more

Scamworld: 'Get rich quick' schemes mutate into an online ...

... 'Get rich quick' schemes mutate into ... we actually have to analyze ... the FTC issued a $247,000 judgement against Frank Kern and ...
Read more

Success

Turn potential into performance by winning at each phase of success. January 6, 2015. ... It’s important to analyze how we spend our days, ...
Read more